0:00talking head introduction A female influencer is centered in a medium shot, looking directly at the camera with a friendly, engaging expression. She is wearing a soft, off-white sherpa robe and a light-colored top underneath, revealing a delicate gold chain necklace with a small pendant. Her dark hair is pulled back, and she has natural makeup. She holds a light beige Ember mug, which contains a yellow-green liquid, in both hands. Her nails are painted dark blue. She is positioned behind a speckled granite countertop in what appears to be a kitchen or dining area. The background is slightly blurred but shows an indoor setting with natural light coming from a window on the left. The lighting is soft and even. Subtitles are displayed on screen, conveying her speech about gift-giving and the practicality of the product. She gestures with her free hand occasionally.
0:09product shot coffee table A close-up shot of the Ember mug, filled with a green, frothy drink, possibly a matcha latte, sitting on a round wooden coffee table. The mug is light beige with the 'ember' logo visible. In the background, out of focus, are lifestyle elements: a lit red candle in a glass holder, a stack of magazines on a tray, and a dark leather sofa with a textured pillow. The lighting is warm and soft, suggesting a cozy indoor atmosphere. The shot frames the mug as the central object, highlighting its aesthetic appeal in a home setting. Text overlays appear on the screen, detailing who the mug is a perfect gift for.
0:12talking head qualifications The female influencer returns to the same medium shot as before, maintaining direct eye contact with the camera. She's still in the fuzzy robe, holding the light beige Ember mug. Her expression is enthusiastic and confident as she continues to speak and gesticulate with her hands, emphasizing her personal use of the product. The background remains consistent with the initial scene – a kitchen counter and a blurred home interior. Subtitles appear on the screen, indicating her speech about using the mug and travel tumbler daily, reinforcing her experience with the brand.
0:17product shot window A static, eye-level shot captures a light beige Ember mug, now containing coffee with latte art, resting on a white marble countertop. The mug is positioned near a window, through which a blurred view of a residential street with trees and houses is visible, indicating an indoor setting with natural light filtering in. The focus is sharp on the mug and its contents, showcasing the product in a domestic, everyday context. The text 'I use my mug' is overlaid on the lower portion of the screen.
0:18product shot balcony A close-up shot of an Ember travel tumbler, also in light beige and filled with coffee, perched on a dark metal balcony railing. The background reveals a blurred, elevated view of a city street lined with trees showing autumn foliage (yellow-green leaves). The perspective is from above, looking down towards the street, implying urban living. The lighting is natural and diffuse. The tumbler is the central focus, presented as a portable solution for maintaining drink temperature. The text 'or my travel tumbler' is displayed on the screen.
0:19talking head two products The female influencer is back in the medium shot, facing the camera with a bright, enthusiastic expression. This time, she holds both the light beige Ember mug in her left hand and a vibrant red Ember travel tumbler in her right hand, showcasing the range of products. Her dark blue nails are visible as she gestures. She speaks animatedly, her body language conveying genuine excitement. The kitchen counter and blurred background remain consistent, providing a familiar setting. Subtitles reinforce her dialogue about the products' functionality in keeping drinks at the perfect temperature.
0:23screen recording app demo A screen recording shows the Ember app interface in portrait mode. The screen displays 'caro mug' at the top, a battery icon with '46%', and a large '128°' with '139°' below it, indicating temperature settings. Initially, the background is black, then it transitions to a warm, inviting orange color, simulating the app's dynamic interface. A small loading animation (three dots in a circle) appears briefly at the bottom. Text overlays appear at the bottom of the screen, explaining the ease of controlling the mug via the Bluetooth app. The interface is clean and modern, showcasing the technological aspect of the product.
0:27talking head style colors The female influencer returns to the medium shot, holding the light beige Ember mug. Her expression is animated and she uses hand gestures to emphasize her points about the mug's aesthetic and color options. She is wearing the fuzzy robe, and her dark blue nails are visible. The background remains the same kitchen setting. Subtitles convey her dialogue, discussing the mug's functional and chic qualities, and mentioning different color preferences, anticipating a transition to showing other product variants.
0:33talking head with overlay colors The female influencer is in the same medium shot, still holding the light beige Ember mug and gesturing. Her face is visible at the top of the frame. However, the majority of the screen is covered by an animated overlay of product images from the Ember website. First, a black Ember mug is shown, then it transitions to a sleek silver Ember travel tumbler, both featuring the 'ember' logo. These overlays visually represent the color options the influencer is discussing. The background behind the influencer's head remains the kitchen setting. Subtitles appear, continuing her discussion about the various color options for the products.
0:37talking head conclusion and sip The female influencer is in the medium shot, concluding her message about the Ember mug. She holds the light beige mug, expressing a genuine connection to the product. She smiles and gestures, emphasizing the value and care associated with the brand. Towards the end of the scene, she brings the mug to her lips and takes a satisfied sip, closing her eyes briefly to savor the drink, reinforcing the emotional and sensory experience. The kitchen countertop and blurred background are consistent. Subtitles appear throughout, highlighting the sentiment that Ember is more than just a mug, but a luxury item that shows love and attention. The scene ends with her looking content and giving a final nod.
