0:00Intro mountains logo
A wide shot showcases a breathtaking stylized mountain range under a serene, light blue sky with wispy white clouds and subtle, shimmering white particles descending gently. The lower half of the frame is dominated by a flat, textured map, intricately detailed with various road names and city labels in black. Prominently centered in the upper middle of the frame is the 'DISCOUNT TIRE' logo, featuring bold red capital letters outlined in thick white and thin black, with 'TIRE' contained within a horizontal white oval. The environment suggests an expansive, somewhat fantastical journey. The color palette is characterized by cool blues and greens for the sky and mountains, contrasting with the warm, muted beige and off-white tones of the map. The lighting is uniformly bright and soft, typical of a clear, sunny day, creating an inviting and clean aesthetic without harsh shadows or dramatic highlights.
0:01Car appears on map
The scene opens with an expansive view of a majestic, stylized mountain range under a vibrant, light blue sky, echoing the aesthetic of the previous shot. The foreground remains a detailed, map-textured surface. A flock of small, white, bird-like silhouettes gracefully glides across the sky from the left side of the frame towards the right. A sleek, modern white electric car, strongly resembling a Tesla Model 3 or Y, makes its entrance from the right, appearing to smoothly traverse the map's surface. Concurrently, a grey, elongated blimp, partially emblazoned with 'COUNT TIRE COMPANY' text, floats into the upper left quadrant of the sky, also moving slowly to the right. The camera executes a fluid, slow pan to the right, maintaining a consistent focus on the evolving landscape and newly introduced elements. The overall lighting is bright and even, simulating a pleasant daytime atmosphere, while the colors remain vivid yet slightly muted, emphasizing the fantastical, illustrative quality of the world.
0:04Animated tire concept
This scene features an animated graphic on a stark white background with a subtle grid pattern. A hand wearing a black glove points to the center. A black circular weight plate, clearly marked '45 LBS' in white text, and a black multi-spoke car wheel, with the tire clearly labeled 'MICHELIN', are presented in two halves. These halves rotate and combine in a fluid motion to form a complete, conceptual tire. A red car seatbelt buckle and its corresponding strap are ingeniously integrated into the design, symbolizing safety and secure attachment. Orange chevron-like patterns animate dynamically in the background, appearing and disappearing rapidly, suggesting motion, energy, or perhaps a warning. White smoke or mist briefly emerges from around the combined tire at one point, then dissipates, adding a dramatic effect. The animation dynamically and visually explains the specific requirements for EV tires. The lighting is intensely bright and studio-like, ensuring all focus remains on the central graphic, which is sharply rendered with distinct contrasts.
0:10Car on map transition
This scene returns to a dynamic medium shot of the sleek, white electric car, similar to a Tesla, as it gracefully navigates across the textured map surface. The backdrop consists of the same majestic, stylized mountain range beneath a luminous, light blue sky. Unlike an earlier similar scene, the blimp is conspicuously absent from the sky. The car is positioned with its side profile prominently visible, driving from the left side of the frame towards the right. The overall aesthetic maintains its bright, clean, and slightly fantastical quality. The camera maintains a consistent panning motion to the right, tracking the car's progression across the landscape. The scene rapidly transitions out with a distinct digital glitch effect, characterized by a sudden, visual fragmentation and pixelation that disrupts the image before the next scene appears, adding a modern, dynamic flair to the sequence.
0:12We love your EV logo
The scene abruptly shifts to a graphic display centered around the bold text 'WE LOVE YOUR EV,' presented against a pristine white background. This background features a subtle, light gray grid pattern and animated orange chevron-like lines that emerge from the bottom. The word 'LOVE' is creatively replaced by a stylized, vibrant red heart icon. The letters 'E' and 'V' in 'EV' are rendered with a dynamic gradient that transitions from red to blue, and a distinct lightning bolt symbol is artfully integrated into the design of the 'V,' underscoring the electric vehicle theme. Initially, this entire logo is showcased on a large, illuminated billboard-style screen affixed to the side of a tall, modern, grey skyscraper. The camera executes a rapid zoom-out combined with a smooth pan to the left, quickly revealing more of this surreal, geometric cityscape, which features angular buildings under a bright sky.
0:13Car in surreal cityscape
A surreal, stylized cityscape unfolds under a bright blue sky dotted with fluffy white clouds. The cityscape features an array of tall, angular buildings, some of which abstractly resemble oversized batteries or avant-garde modern architecture. The ground is an intriguing blend, with a textured sand dune on the right seamlessly transitioning into a dark blue, diagonally striped road on the left. A pristine white electric car is prominently positioned on this striped road, angled slightly towards the viewer, giving a dynamic feel. Scattered amongst the buildings are giant, striking battery icons, rendered in bold red and black, alongside a sophisticated white EV charging station proudly branded with the 'DISCOUNT TIRE' logo. The camera performs a slow, deliberate push-in towards the car. The lighting is consistently bright and even, casting minimal shadows, which contributes to a clean, almost illustrative or digital art aesthetic, enhancing the surreal quality of the scene.
0:16Car with autumn trees
The central focus of this scene is the elegant, white electric car, which continues its journey along the dark blue, diagonally striped road. The background undergoes a striking transformation from urban elements to a serene natural setting. Two magnificent, full-bodied autumn trees, resplendent with vibrant orange, yellow, and deep red foliage, stand prominently against a bright, clear sky. The textured sand dune from previous scenes remains visible along the right edge of the road, providing a subtle contrast to the road's pattern. All cityscape elements from the preceding sequence have vanished, establishing a completely different ambiance. The camera remains static, capturing the front and side profile of the car as it appears to move slowly forward. The lighting is intensely bright and natural, casting a warm glow that accentuates the rich, autumnal colors of the leaves, creating a peaceful and visually engaging environment.
0:18Car with mountains rear view
The scene begins with a medium shot of the white electric car viewed from a lower angle, showcasing its front and side as it progresses on the striped road. The background quickly and smoothly shifts to a grand, stylized mountain range under a brilliant light blue sky, suggesting an expansive, open-road environment. The camera then cuts sharply to a close-up, rear view of the car, emphasizing its distinctive taillights and the detailed design of its trunk and rear bumper. The textured, almost digital glitch-like effect on the car's white surface is more pronounced in this closer shot. The distant mountain range remains a picturesque backdrop, adding depth to the scene. Following this, the camera cuts back to a slightly wider, medium shot of the car, still from the rear, as it continues to drive away from the viewer towards the majestic, receding mountains. The lighting is bright and even throughout, maintaining a clean, idealized visual style.
0:20Car approaches store
The white electric car is presented in a rear-facing medium shot, steadily driving down a pristine white road that stretches towards a prominent, modern 'DISCOUNT TIRE' store. The store itself is an impressive, expansive white building, characterized by large, inviting windows, striking red architectural accents, and multiple operational garage bays, suggesting a bustling service center. Stylized mountains, similar to those seen earlier, gracefully flank the store in the background, while fluffy white clouds drift across a light blue sky. As the car continues its approach, two large, vibrant, overlapping gradient hearts (one predominantly red, the other a blend of blue and red) spectacularly appear and hover in the sky directly above the store, symbolizing affection or care. The overall lighting is uniformly bright and clean, contributing to an idealized, slightly dreamlike aesthetic. The camera executes a smooth, slow push-in, guiding the viewer along with the car as it nears the welcoming entrance of the store.
0:24End card with logo and items
This is the final end card of the advertisement, featuring a clean, bright white background. The iconic 'DISCOUNT TIRE' logo is prominently centered, boldly displayed in its signature red and white. Directly beneath the logo, the reassuring tagline 'LET'S GET YOU TAKEN CARE OF' is presented in clear black text, emphasizing customer service. Further down, the company's website, 'DISCOUNTTIRE.COM,' is clearly shown in vibrant red, inviting viewers to visit online. Surrounding these central textual and branding elements, various stylized EV-related graphics are strategically arranged: a detailed close-up of a high-performance EV tire occupies the upper left corner, while another distinct EV wheel is positioned in the upper right. An EV charging station, reflecting modern infrastructure, is situated in the lower left, and the sleek front portion of the familiar white electric car from previous scenes is visible in the lower right. A large, translucent gradient heart, transitioning from red to blue, is centrally placed behind the 'DISCOUNT TIRE' logo, subtly unifying the visual elements. The lighting is consistently bright and clean, typical of a professional studio product shot, highlighting each component with precision.
