0:00problem setup montage This scene is a rapid montage of four different individuals speaking in various indoor settings, cut together to express common frustrations with meal prepping. The framing is a series of medium close-ups to close-ups, focusing on the subjects' upper bodies and faces. The first woman is seated at a wooden desk in a modern, brightly lit office environment with open-plan cubicles in the blurred background. She wears a light taupe turtleneck. The second woman stands in what appears to be a backstage or simple room, wearing a black hoodie and red crop top. The third woman is seated at a desk in a home or office setting, wearing a dark green sweatshirt, with decorative framed botanical prints on a white wall behind her. The fourth subject, a man, is seated in a black office chair, wearing a white t-shirt, with shelves and boxes in the background suggesting a storage or informal office space. The lighting is bright and even across all shots, with natural light contributing to the office scenes and softer indoor lighting for the others. A white text overlay prominently displays the question, 'Why do people give up on meal prepping?' throughout the montage. The overall color palette is varied, reflecting different environments, but generally bright and contemporary, emphasizing the subjects' expressions of minor frustration or contemplation.
0:08solution dialogue and reaction This scene returns to the first woman from the initial montage, seated at the same wooden desk in a well-lit, modern office. The camera maintains a medium close-up, focusing on her upper body and face as she engages in a dialogue. Initially, her expression is thoughtful and slightly pensive as she listens. As the conversation progresses, her eyes widen slightly, and she looks up and to the right, as if imagining a solution. The lighting is bright and even, highlighting her features. As she responds, a bright smile spreads across her face, and she nods enthusiastically, shifting her body slightly to the left. The text overlays change dynamically, first asking, 'Do you think it would help if you had pre-made meals ready in like 5 minutes?' and then showing her affirmative responses: 'Yes, girl!' and 'Absolutely!'. The background remains a blurred view of the open-plan office. The dominant colors are neutral tones from her clothing and the office environment, with her bright expression adding warmth to the scene.
0:13stack of meals no subscription The camera is positioned overhead, looking down at a stack of five rectangular meal prep containers, neatly piled on a light-colored wooden table. Each container is primarily white with brown cardboard-like wrapping around the sides, featuring a clear plastic top that reveals the meal inside. The packaging includes branding elements like 'Dish by Blue Apron' and meal names, though most text is small and not clearly legible from this distance. The overall color palette is clean, dominated by the white and brown packaging against the natural wood. The lighting is bright and even, casting soft shadows beneath the stack. A prominent blue text overlay appears at the bottom of the screen, stating: 'Pre-made meals without the subscription'. The scene is static, showcasing the product clearly and directly.
0:15close up meal box detail This scene provides a close-up, slightly angled view of a single 'Dish by Blue Apron' meal container, specifically 'Lemon-Caper Salmon.' The container rests on a light wooden surface. The packaging is detailed, showing the brand name 'Dish By Blue Apron' prominently, along with the meal title, a description of ingredients ('Orzo pasta, salmon, lemon vinaigrette, peppers, parmesan, capers'), and nutrition information. The white and blue color scheme of the label contrasts with the natural brown cardboard. The lighting is bright and even, casting a soft shadow to the right. A blue text overlay, identical to the previous scene, states 'Pre-made meals without the subscription.' The focus is sharp on the product details, showcasing the quality and convenience of the meal.
0:16plating salmon meal The scene shows a close-up shot of a hand using a silver spoon to scoop a portion of the 'Lemon-Caper Salmon' meal onto a dark grey ceramic plate. The meal consists of flakes of grilled salmon, orzo pasta, and small green capers, mixed with a creamy sauce. The texture of the pasta and the grill marks on the salmon are clearly visible. The plate rests on a light wooden table. The lighting is bright and highlights the details and fresh appearance of the food. A blue text overlay appears at the bottom, stating: 'Up to 40g+ of protein'. The focus is entirely on the food and the action of plating, emphasizing its readiness and appeal. The color palette is vibrant with the orange of the salmon, yellow of the pasta, and green of the capers, contrasting with the dark plate.
0:17bowl of chicken meal This is a close-up, slightly overhead shot of a prepared meal in a white ceramic bowl, resting on a light wooden surface. The meal features a breaded chicken cutlet alongside a vibrant mix of colorful vegetables, including broccoli florets, diced red peppers, and green beans, all coated in a light sauce. The textures of the crispy chicken and the fresh vegetables are clearly visible. The lighting is bright and consistent, enhancing the appetizing appearance of the food. A blue text overlay at the bottom of the screen reads: 'Up to 40g+ of protein'. The scene emphasizes the nutritional value and visual appeal of the pre-made meals, showcasing a different meal option. The color palette is rich with greens, reds, and yellows from the vegetables, contrasted with the white bowl and brown chicken.
0:18microwave heating The scene shows a close-up of a modern, stainless steel microwave oven with a dark glass door. A hand with fair skin reaches out and opens the microwave door by pulling on its handle. The inside of the microwave is briefly visible, dark and clean. The microwave itself is sleek, with a digital display and control panel on the right side. The background is a clean white countertop, implying a kitchen setting. The lighting is bright and functional, highlighting the appliance's metallic sheen. A blue text overlay at the bottom of the screen declares: 'Ready in 5 minutes'. The focus is on the ease and speed of preparing the meals using everyday appliances. The dominant colors are the silver of the microwave and the white of the countertop.
0:19variety of meal options An overhead shot presents a stack of four 'Dish by Blue Apron' meal containers on a light wooden table, similar to an earlier scene. A hand with fair skin and visible tattoos on the arm reaches into the frame from the top-right to pick up the top meal container. The containers display various meal names like 'Cavatapi Beef Bolognese,' 'Chicken Penne Pasta,' and 'Sliced Pork Tenderloin,' showcasing the diversity of options. Each container features nutritional information, including protein grams and calorie counts. The lighting is bright and even, emphasizing the neat presentation of the products. A blue text overlay reads: 'Different options so you don't get bored'. The action highlights the convenience and variety of the meal service. The color palette is primarily white, brown, and blue from the packaging, against the warm wooden surface.
0:20unboxing blue apron delivery The scene features a close-up, slightly overhead shot of a large brown cardboard box with the 'Blue Apron' logo prominently displayed in dark blue. Two hands with fair skin reach into the frame from the top, simultaneously pulling open the flaps of the box. The action is quick and clear, simulating an unboxing experience. The inside of the box is not yet fully revealed. Below the 'Blue Apron' logo, icons depicting 'No subscription needed', 'Faster, easier meals', and 'Same dedication to quality' are visible, along with 'blueapron.com'. The lighting is bright and uniform. A blue text overlay on the bottom left corner reads: '50% off your first 3 orders'. The focus is on the delivery and initial opening of the product, setting the stage for the offer. The color palette is dominated by the brown of the box and the blue of the logo and text, against a clean white background.
0:21meal details and offer This scene presents a close-up, slightly angled shot of three 'Dish by Blue Apron' meal containers arranged on a clean, light-colored countertop, possibly marble. The containers are slightly spread out, showcasing their individual labels and nutritional information. Visible details include 'Protein 23g, Calories 400' for a 'Chicken Alfredo with Pasta' meal, and 'Protein 26g, Calories 370' for another. The packaging maintains a consistent white, brown, and blue design. The lighting is bright and even, clearly illuminating the text and product details. A blue text overlay appears, first stating '50% off your first 3 orders' and then adding '+ free delivery.' The composition highlights the convenience of knowing nutritional facts upfront and reinforces the promotional offer. The dominant color scheme is the white of the labels, the brown of the cardboard, and the blue of the brand accents, set against a pristine background.
The scene transitions to a static, branded end card. The background is a solid, light periwinkle blue, providing a clean and calming aesthetic. At the top, the 'Blue Apron' logo is displayed in bold, dark blue text. Below it, the primary offer is presented in a larger, elegant serif font: 'Enjoy 50% off your first three orders*'. Further down, a call to action is provided: 'USE CODE: HEAT50', enclosed in a light grey rectangular box. At the very bottom, a small asterisk references legal terms, with text stating '*See terms at https://blog.blueapron.com/promo-1'. The overall design is minimal, professional, and directly communicates the offer and how to redeem it. The color palette is dominated by cool blues and white, with a subtle grey accent for the code box, maintaining a consistent brand image.
