0:00intro outfit reveal The scene opens with a medium shot of a young man, framed from the chest down to his ankles, standing in a brightly lit, modern apartment. He is wearing a dark brown bomber jacket, a white t-shirt, light pink slim-fit pants, and a black baseball cap with a white 'NY' logo. The man's hands are casually placed in his front pockets. Sunlight streams in from an unseen window to the right, casting soft shadows. In the background, a white couch with a pink cushion is partially visible on the left, and a full-length mirror with a black frame stands upright on the right. The walls are white, and the floor is light-colored wood. A text overlay reads: 'My go to pant for feeling comfortable (yet put together)'. The overall color palette is warm and natural with a pop of pink.
0:02product close up pants with tags This is an overhead close-up shot focusing on two pairs of pants, one dark grey and one light brown/mauve, folded neatly and lying flat on a bright white surface. Both pairs have 'pact' branded tags hanging from them, which are light brown with black text. The grey pants are positioned slightly behind and to the left of the brown/mauve pants. The fabric appears soft and durable, showcasing a twill texture. The lighting is bright and even, highlighting the fabric details and colors. A text overlay, 'Pact's Stretch Twill Denim', appears at the bottom center of the frame, identifying the product. The scene is clean and product-focused.
0:03outfit demonstration back The camera captures a medium shot of the man from the previous scene, now facing away from the camera, demonstrating the fit of the light pink pants. He is standing in the same indoor setting, with the white couch and mirror visible in the background. He wears a white t-shirt and the pink pants. His hands are in his back pockets, slightly pulling the fabric taut to show the fit around the hips and glutes. The lighting remains bright, with sunlight still coming from the right. The focus is on the rear fit and comfort of the pants. No text overlay is present.
0:04outfit demonstration pockets A close-up shot focuses on the man's hands as he demonstrates the stretch and flexibility of the light pink pants. He stands facing forward, with his hands in the front pockets, then pulls them out to showcase the pocket depth and how easily he can move. The camera is positioned slightly below his waist, looking up, providing a good view of the fabric and his movements. He is still wearing the white t-shirt and pink pants in the bright apartment setting. A text overlay, 'Look and feel like real jeans', appears at the bottom. The emphasis is on the functional comfort of the garment.
0:05product features comfort This is a close-up shot of the man's midsection and hands as he holds up and stretches a pair of dark grey pants, emphasizing their material and flexibility. He wears a white t-shirt and the light pink pants from previous scenes, but the focus is on the grey pants he is manipulating. The background is a blurred view of the apartment. He pulls the fabric, showing its stretch and softness. A text overlay initially states: 'But WAY more comfortable', followed by 'Made with 95% organic cotton'. The lighting is bright and clear, highlighting the fabric texture and color. The scene aims to convey the comfort and material quality of the product.
0:08lifestyle city walk The scene shows a medium wide shot of the man walking confidently on a city sidewalk. He is now wearing the dark grey pants, a white t-shirt, and a stylish olive green puffer jacket, carrying a black backpack. The background features tall, modern buildings, glass facades, and a bustling urban environment with a subway entrance and public bicycles visible. Sunlight bathes the scene, creating strong contrasts. He walks towards the left side of the frame, moving naturally. A text overlay, 'Feels so luxe and soft', appears at the bottom. The overall mood is active and stylish.
0:09outfit demonstration staple jacket A medium shot of the man standing indoors, facing the camera, showcasing another outfit combination. He wears the dark grey pants, a white t-shirt, and the olive green puffer jacket, hands in his pockets. The background consists of modern wooden wall panels with two large, light-colored doors marked with 'EXIT' signs. The lighting is soft and even. A text overlay, 'A staple in my closet', appears at the bottom, highlighting the versatility of the pants. The man has a calm, confident expression, making eye contact with the camera. The scene emphasizes the pants' role as a wardrobe essential.
0:10outfit demonstration staple cardigan A medium shot of the man standing indoors, facing the camera, presenting yet another outfit using the dark grey pants. He is now wearing a white t-shirt and a light grey button-up cardigan, with his hands again in his pockets. The same wooden panel background with 'EXIT' doors is visible. The lighting remains soft and even. This scene immediately follows the previous one, reinforcing the 'staple' message without a new text overlay. His expression is confident and relaxed, showcasing the pants' ability to be dressed up or down.
0:11outfit comparison split screen This scene utilizes a split-screen format, showing three different outfit combinations with the light pink pants. The main screen on the right features a medium shot of the man wearing a light yellow button-up jacket over a white t-shirt and the pink pants, with a black 'NY' cap, standing in the apartment setting. The top-left inset shows him in the brown bomber jacket and pink pants (from the opening scene). The bottom-left inset shows him in a black bomber jacket, white t-shirt, and pink pants. All three shots are static and feature him posing with his hands in his pockets or adjusting his clothing. A text overlay, 'Can be styled with anything', emphasizes the product's versatility. The bright apartment lighting is consistent across the main and inset frames.
A first-person point-of-view (POV) shot captures the man's legs as he walks forward on a light-colored concrete sidewalk. He is wearing the dark grey pants and white sneakers. The camera is positioned looking down at his feet, swaying slightly with each step, simulating the experience of walking. The concrete shows some signs of wear and dirt. A text overlay, 'I can walk around in the city for miles', appears at the bottom. The scene focuses on the practical comfort and durability of the pants during everyday use.
0:14lifestyle city stretch A wide shot of the man performing a quick, dynamic squat-like stretch on a city sidewalk, demonstrating the flexibility of the dark grey pants. He is wearing the same olive green puffer jacket, white t-shirt, dark grey pants, white sneakers, and black backpack. The backdrop is the same urban environment with tall buildings, glass facades, and a subway entrance. Sunlight illuminates the scene. He quickly bends his knees and lowers his body, then stands up, highlighting the pants' stretch without restriction. A text overlay, 'Still feel comfy', appears initially, followed by '10/10'. This scene emphasizes the pants' comfort and flexibility for an active urban lifestyle.
0:16product close up colors split screen A split-screen close-up shot showing a pair of dark grey pants on the left and a pair of light brown/mauve pants on the right, both held by hands. Both pairs have 'pact' branded tags visible. The background is a warm, light wooden panel. The hands slightly move the pants, as if presenting them. A text overlay, 'I need to run to grab more colors', conveys enthusiasm and desirability. The lighting is soft and warm, complementing the wooden background. This scene functions as a final product appeal, showcasing different color options and encouraging purchase.
0:18call to action subway A medium shot of the man standing on a subway platform. He is wearing the olive green puffer jacket, white t-shirt, dark grey pants, and a black backpack, with his hands in his pockets. Behind him, a subway train speeds by, creating a dynamic blurred background with yellow lights visible through the windows. Another person is partially visible in the background, waiting for the train. The platform is brightly lit. The man looks directly at the camera with a confident, slightly serious expression. A text overlay at the bottom provides a clear call to action: 'Check them out at wearpact.com'. The scene is urban and active, concluding the product demonstration with a direct instruction.
