0:00intro talking head canada A medium close-up shot frames a male speaker with short, graying hair and a neatly trimmed beard, wearing a plain black t-shirt. He is positioned centrally in front of a modern office background, featuring bookshelves illuminated by a green LED strip on the left and a minimalist slatted wooden wall on the right. The lighting is soft and even, highlighting his face. He speaks directly to the camera, using open hand gestures to emphasize his points, initially with both hands raised, then one hand holding the other wrist. White text "pela" appears centered on his chest, followed by a dynamic waving Canadian flag graphic overlaid onto the lower right of the screen, partially obscuring his body. He maintains a confident and friendly expression throughout this segment. The dominant colors are black, green from the LEDs, and natural wood tones, accented by the vivid red and white of the Canadian flag.
0:03product showcase cases An overhead shot showcases multiple Pela phone cases arranged vertically against a clean, bright white background. The scene features rapid jump cuts between different phone case designs, highlighting their diverse and colorful patterns. These include a light purple topographical map, a vibrant illustration of various fruits, vegetables, and bees in a farmer's market theme, and a soft pink design adorned with charming farm animals like chickens, pigs, and ducks. The camera angle is directly above, providing a flat lay view of the products. Lighting is bright, soft, and even, minimizing shadows and accentuating the intricate details and vivid colors of each case. White text overlays appear intermittently, first "manufacture," then "cases," and finally "British Columbia Canada" (implied "right here in British Columbia"), providing context to the visual display. The primary focus is on the aesthetic variety and eco-friendly nature of the product designs, presented through quick, engaging transitions.
0:07talking head manufacturing location A medium close-up shot captures the male speaker, maintaining the consistent visual style of previous talking head segments. He wears a black t-shirt and is positioned against the familiar modern office background, which features bookshelves on the left and a slatted wooden wall on the right. The lighting remains soft and professional, illuminating his face evenly. An animated outline map of British Columbia, Canada, with its distinctive coastal features and islands, is briefly overlaid, partially masking the speaker's face on the left side of the frame. This then transitions into a waving Canadian flag graphic, which appears on the lower right before receding. He speaks directly to the camera, using a deliberate hand gesture, as if counting or emphasizing a point with his fingers, then touches his chest. White text overlays "Canada" and "don't" appear on screen. He maintains a serious yet direct expression, conveying a factual and informative tone about the company's Canadian roots.
A close-up shot of multiple US one hundred dollar bills, partially overlapping each other, creating a textured background of currency. The prominent face of Benjamin Franklin is clearly visible on one of the bills, positioned slightly off-center, looking upwards with a serious expression. The lighting is slightly dramatic and cool, with some reflective highlights across the bill surfaces, suggesting a focus on financial themes and wealth. White text "manufacturing" is overlaid prominently in the lower-middle of the frame, linking the visual directly to the spoken narrative. The overall color palette is dominated by the distinct greens and beiges of the US currency, complemented by the blue security strips. The static camera holds the frame, allowing the viewer to absorb the details of the bills.
0:11talking head manufacturing cost A medium close-up shot of the male speaker, consistent with the previous talking head segments. He is wearing a black t-shirt and is positioned against the familiar modern office background, which features bookshelves and wooden slats. The lighting is soft and professional, casting even light on his face. He uses his right hand emphatically to emphasize points, often tapping his left forearm where a black and white striped watch is clearly visible. White text overlays, including "In," "heck," and "laws," appear sequentially on screen, correlating with his speech. His facial expression is serious and direct, maintaining consistent eye contact with the viewer. This conveys a sense of conviction and directness, reinforcing his message about manufacturing costs and the implications of labor laws in different regions, particularly China.
0:18talking head global manufacturing A medium close-up shot of the male speaker, consistent with the established visual style of the talking head segments. He is dressed in his black t-shirt and stands against the modern office background, featuring bookshelves on the left and wooden slats on the right. The lighting is bright and even, illuminating his face. He uses expansive hand gestures, initially extending his hands outwards with palms open, then bringing them together to emphasize the "100%" point. White text overlays including "don't," "that," "100%," "all," and "America" appear sequentially on screen, reinforcing his spoken words. His facial expression is engaging and highly informative, with frequent, direct eye contact to the camera, effectively drawing the viewer into his detailed explanation about the global landscape of phone case manufacturing and the prevalence of products made in China. The overall mood is direct and educational.
0:26b roll container ship An overhead wide shot captures a massive container ship moving across vast, dark blue ocean water. The ship is heavily laden with numerous brightly colored shipping containers, primarily in shades of red, white, and teal, stacked neatly across its entire deck. A trail of white foam vigorously churns in the wake of the ship, creating a stark contrast with the deep blue sea. The camera is positioned high above, offering a direct top-down view of the vessel. White text "China" is overlaid prominently on the ship's containers, and then "USA" appears, indicating its journey. The lighting is natural and bright, effectively showcasing the immense scale of both the ocean and the ship, conveying the global nature of shipping and trade.
0:27talking head taxes duties A medium close-up shot of the male speaker, consistent with previous segments, wearing a black t-shirt and positioned in front of the modern office background. The lighting is soft and even. He uses his left hand emphatically, pointing his index finger downwards to underscore his message. As he speaks about financial regulations, red "X" graphics appear on screen over the corresponding white text overlays: "taxes," "duties," and "tariffs." His facial expression is firm and determined, maintaining eye contact with the camera, which conveys a strong stance and a sense of conviction against these specific practices. The visual emphasis provided by the red "X" marks strongly reinforces his message and argument, highlighting what the company avoids doing.
0:32b roll manufacturing hands A close-up shot focuses on a person's hands, prominently covered in bright red work gloves with black fingertips, meticulously handling a light beige phone case on a sturdy wooden workbench. Several other unfinished phone cases are neatly arranged on blue paper towels, laid out on the light-colored wood surface, indicating a production line or assembly area. The lighting is bright and industrial, suggesting a clean and efficient manufacturing environment. The hands are performing a precise task, likely part of the assembly, quality control, or finishing process. White text "taxes" is overlaid on the lower left of the frame, linking the manual work to the company's ethical practices. The focus is intently on the detailed manual labor and the tangible product being worked on.
0:34b roll manufacturing cases shelf A close-up shot of multiple dark-colored phone cases, likely black or dark grey, arranged in neat rows on a clear or frosted translucent shelf. The cases exhibit a subtle texture or pattern, possibly a result of a recent printing or finishing process. They appear slightly glossy under the industrial lighting, which creates distinct reflections and highlights on their surfaces. The light sources are overhead, indicating a functional manufacturing or drying environment. White text "fair" is overlaid prominently in the lower center of the frame, associating the visual with fair labor practices. The depth of field is shallow, sharply focusing on the cases in the foreground, while those further back gently blur, directing the viewer's attention to the product details and their uniform arrangement, conveying a sense of organized production.
0:35b roll manufacturing worker logo A medium shot captures a person, gender not clearly discernible, wearing a light beige baseball cap and a light-colored sweatshirt, looking down intently and working at a table. Behind them, prominently displayed on a clean white wall, is a large, artistic Pela logo. This logo is uniquely constructed from various small, colorful, speckled pieces of material, creating a vibrant mosaic effect in shades of green, purple, and blue. The background also offers glimpses of shelving units stacked with boxes, distinctly indicating a warehouse or manufacturing setting. The lighting is bright and even, characteristic of an industrial workspace. White text "wages" is overlaid in the lower center. The scene highlights both the human element of production and the brand's visual identity within its operational environment.
0:36b roll smiling worker female 1 A medium shot captures a cheerful female worker with voluminous, curly dark hair, appearing to be in her 30s or 40s. She is wearing a plain black t-shirt, possibly with a subtle white logo (e.g., "save earth, do more") on the left chest. She smiles broadly and waves directly at the camera. She stands in an indoor industrial setting, with an older computer monitor visible behind her on a shelf, and various boxes and equipment blurring in the background. The lighting is bright and even, typical of a well-lit workplace. White text "in" is overlaid in the lower center. Her positive expression and open gesture convey a friendly and welcoming atmosphere in the workplace, emphasizing the human face of the company.
0:37b roll smiling worker female 2 A medium shot captures a young female worker with long, wavy hair that gracefully transitions from light brown to distinctive pinkish-purple tips. She has a visible nose piercing, adding to her unique style. She is wearing a grey hooded sweatshirt and sports a warm, inviting smile while waving directly at the camera. In her left hand, she holds a brown paper package clearly labeled "pela 360" with a minimalist black design, signifying a product ready for shipment. She stands in what appears to be a warehouse or packaging area, with industrial shelving units and various inventory items visible in the blurred background. The lighting is bright and even. White text "same" is overlaid in the lower center, providing context. Her expression is friendly and approachable, connecting the human element to the product packaging and delivery.
0:39talking head why canada A medium close-up shot of the male speaker, consistent with previous talking head segments. He is wearing a black t-shirt and is positioned in front of the modern office background. The lighting is soft and even. He gestures with his right hand, pointing his index finger directly towards the camera, as he explains the company's manufacturing philosophy and reasoning for producing in Canada. White text "want" is overlaid on the screen, emphasizing his point. His expression is engaged and persuasive, aiming to connect with the audience directly by sharing the company's values and rationale. He conveys a sense of earnestness and transparency, directly addressing the audience's potential questions about their manufacturing location.
0:41b roll archive car factory A black and white archival footage clip presents an active automobile manufacturing assembly line, reminiscent of early to mid-20th-century industrial production. Numerous car bodies, appearing to be vintage Volkswagen Beetles or similar models, are visible in various stages of assembly, with some suspended overhead on conveyors and others parked on the factory floor. Workers, depicted as small figures, are engaged in manual labor amidst the machinery and car parts. The lighting appears to be industrial and functional, creating a somewhat gritty atmosphere typical of historical factory settings. White text "jobs" and "less" are overlaid onto the footage, providing a narrative connection. The scene evokes a strong sense of historical industrial production and highlights themes of employment and self-reliance, serving as a visual metaphor for the speaker's points.
0:43talking head american customers A medium close-up shot of the male speaker, consistent with earlier segments, dressed in a black t-shirt and positioned against the familiar modern office background. The lighting is soft and even. He uses open hand gestures, palms facing the camera, expressing inclusivity and appreciation towards customers. An animated American flag graphic is elegantly overlaid onto the screen, partially obscuring his face initially and then receding, reinforcing the message about Pela's connection with its American customer base. White text overlays including "China," "a bad thing," "love," "customers," and "millions" appear sequentially on screen, aligning with his speech. His facial expression is warm, appreciative, and confident, emphasizing the brand's positive relationship with its customers and its commitment to serving them. He speaks with genuine warmth and enthusiasm, aiming to strengthen customer loyalty.
0:50b roll phone cases outdoor A close-up shot features three distinct hands, each holding a different Pela phone case, set against a beautifully blurred background of vibrant green foliage under bright outdoor light. The cases showcase a variety of colorful and unique patterns: one with playful red and purple mushrooms, another adorned with blue and green nature-themed stickers, and a third with a delicate white floral or leaf pattern. The hands are slightly moving, creating a dynamic yet gentle presentation. The overall composition emphasizes the product's aesthetic appeal in a natural, eco-conscious setting, enhancing its lifestyle branding. White text "have" is overlaid in the lower center. The natural and bright lighting contributes to a fresh, inviting, and aspirational feel for the products.
0:51b roll notebook on blanket A close-up shot captures a person's hand, adorned with several silver rings on its fingers, gently holding a small, brown, patterned notebook or wallet. The hand smoothly slides the item across a cream-colored blanket or picnic cloth, which is beautifully adorned with a large, stylized red cherry pattern. A Pela phone case with a white and purple floral design is partially visible, laid out on the blanket near the hand, reinforcing the brand's presence. The lighting is bright and natural, indicating an inviting outdoor, sunny setting. White text "is" is overlaid in the lower center. The scene focuses on the casual and aesthetic interaction with branded items in a relaxed, idyllic environment, suggesting a harmonious lifestyle associated with the products.
0:53b roll phone on surface A close-up shot focuses on a person's hands as they carefully place a black phone, encased in a phone case featuring a retro cassette tape graphic on its back, onto a dark, smooth surface, possibly a lap or a table. Another Pela phone case, distinguished by a light green and white speckled pattern, is visible in the foreground but slightly out of focus, adding depth to the scene. The hand visible wears a red beaded bracelet on the wrist and a silver ring on the right ring finger. The lighting is bright and directional, creating soft shadows that emphasize the contours of the hands and products. White text "Just know this. If you're going to buy a phone case" is overlaid. The action is deliberate and gentle, highlighting the tactile interaction with the phone cases.
0:55talking head only option A medium close-up shot of the male speaker, consistent with previous talking head segments. He is wearing a black t-shirt and is positioned against the familiar modern office background, which features bookshelves and wooden slats. The lighting is soft and even. He points his right index finger directly towards the camera, emphatically stressing his statement. White text "is" is overlaid on the screen, further highlighting his point. His expression is confident and assertive, advocating for Pela as the preferred or sole choice for phone cases. This direct address combined with the pointing gesture is designed to create a strong, persuasive connection with the viewer, urging them to consider Pela's products as a unique and ethical option.
0:57b roll manufacturing facility wide A wide shot presents a bright, clean, and modern manufacturing facility. In the foreground, a large, yellow and grey industrial printer is prominently visible, featuring a row of small, colorful indicator lights that clearly signal its operational status. In the background, adorning a pristine white wall, is a large, artistically rendered Pela logo. This logo is distinctively crafted from numerous small, speckled pieces of colorful material, creating a visually interesting mosaic effect in various shades of green, purple, and blue. Overhead, prominent metal ventilation ducts traverse the ceiling, contributing to the industrial aesthetic. The overall lighting is bright, cool, and uniformly distributed, characteristic of an efficient and well-maintained industrial workspace. White text "option" is overlaid. The scene effectively showcases the brand's commitment to modern, in-house production.
0:58b roll manufacturing cases shelf 2 A close-up shot captures several Pela phone cases with distinct designs, moving gently on a clear or frosted shelf, as part of an active manufacturing line. One prominent case features a playful pattern of pink cowboy hats and stars, while another displays a delicate white and blue floral motif. Bright, elongated linear lights positioned directly above cast strong reflections and highlights onto the shiny surfaces of the cases, indicating a drying or curing stage in the production process. White text "have" is overlaid in the lower center. The camera executes a slow, smooth pan to the right, following the movement of the cases, emphasizing the continuous flow of production and the variety of designs being processed, all under controlled industrial lighting conditions.
0:59b roll manufacturing cases conveyor A close-up shot focuses on multiple phone cases, primarily in vibrant orange and other warm, colorful tones, adorned with various intricate patterns. These cases are smoothly moving along a conveyor belt or rack, indicating an active stage within a manufacturing process. The cases are neatly arranged in rows, appearing freshly printed or coated, with their colors popping under the industrial illumination. Bright linear lights, positioned directly above, illuminate the process from above, creating highlights and a sense of cleanliness. White text "manufactured" and "close" are overlaid on the screen, providing context to the production. The camera executes a slow, steady dolly forward movement, tracking the continuous flow of the cases, emphasizing the efficiency and quality control of the production line and the diverse output of the facility.
1:01b roll manufacturing packaging A close-up shot captures a person's hands, with a grey sleeve partially visible on the arm, reaching into a brown cardboard compartment to pick up a phone case. Several other phone cases with different patterns (including a purple abstract design and a floral pattern) are neatly organized in adjacent cardboard compartments, strongly suggesting a packaging or sorting area within the manufacturing facility. The lighting is bright and functional, typical of an industrial workspace. White text "just over the border" is overlaid. The scene focuses on the final, meticulous stages of handling and preparation before the products are shipped, emphasizing the care taken in packaging and the close proximity of manufacturing to consumers, if they are US customers.
1:02b roll manufacturing facility logo reprise A wide shot presents a bright, modern, and notably clean manufacturing facility, reprising a previous visual. In the mid-ground, a large, yellow and grey industrial printer is prominently visible, featuring a row of small, colorful indicator lights that confirm its operational status. Dominating the background on a pristine white wall is a large, artistically rendered Pela logo, crafted from numerous small, speckled pieces of material, creating a visually interesting mosaic effect in various shades of green, purple, and blue. Overhead, prominent metal ventilation ducts traverse the ceiling, contributing to the industrial aesthetic. The overall lighting is bright, cool, and uniformly distributed, characteristic of an efficient and well-maintained industrial workspace. This scene reinforces the brand's physical manufacturing presence and the modern environment in which its products are made.
1:03talking head closing message A medium close-up shot of the male speaker, consistent with previous talking head segments. He is wearing a black t-shirt and is positioned against the familiar modern office background, which features bookshelves and wooden slats. The lighting is soft and even, highlighting his face. He maintains direct eye contact with the camera, speaking with a calm, deliberate, and convincing tone. He gestures subtly with his hands, reinforcing his final points. White text overlays "think" and "agree" appear on screen, underscoring his concluding remarks. His expression is thoughtful and hopeful, as he brings the argument for Pela's manufacturing practices to a close, seeking agreement and understanding from the audience. He projects a sense of integrity and a desire for shared values.
A vibrant, solid red background fills the entire frame, dominating the visual with a bold brand color. The white "pela" logo is centrally positioned, large and prominent, serving as the focal point. Below the logo, white text reads "Made in Ameri... close by", with "close by" slightly emphasized, acting as a clear value proposition. Further down, the brand's website "pelacase.com" is displayed in clean white text, providing a direct call to action. Simultaneously, animated waving flags of the United States (positioned on the upper left) and Canada (positioned on the upper right) appear, symbolizing the company's cross-border connection and appeal. The overall design is clean, bold, and highly branded, utilizing the company's signature red color to create a memorable and impactful closing statement.
