0:00Man unboxing pet portrait
A medium shot shows a man standing at a rustic wooden desk, centered in the frame, carefully cutting white straps from a flat, brown cardboard box. The box, lying horizontally on the desk, appears to contain a framed picture. Behind him is a white shiplap wall with a large rectangular framed artwork depicting an abstract landscape. To his left, a large window reveals lush green trees and bright daylight. Above, a cluster of hanging light fixtures with exposed Edison bulbs and rope cords provide warm, ambient lighting. The room has a modern farmhouse aesthetic. The dominant colors are warm browns, natural wood tones, white, and vibrant green from outside. On-screen text: 'WFH ROUTINE' is large and centered, and 'I've sold over 1 million of these pet portraits' appears at the bottom.
0:02Man displays pet portrait
A medium close-up shot of the same man sitting, holding up a framed pet portrait. The framed portrait, featuring a stylized illustration of a white and brown French Bulldog with the name 'ZOEY' above it, is prominent on the left side of the frame. The man is smiling gently and looking directly at the camera, pointing subtly towards the portrait with his right index finger. The background is slightly blurred but shows a wooden beam ceiling and a white wall, suggesting a home interior. Lighting is soft and even, highlighting his face. The overall color palette is bright with natural skin tones, the black frame, white portrait background, and browns of the dog's fur. On-screen text: 'WFH ROUTINE' is large and centered, and 'and I did it all without hiring a single' appears at the bottom.
0:04Man working at desk, dog sleeping
A wide shot captures a man working at a large wooden desk in a brightly lit room. He is seated in a white office chair, facing away from the camera and towards a large window that overlooks a vibrant green forested area. On the desk, there is a large silver monitor to his left and a laptop on a stand to his right. He is actively typing. On the rich brown hardwood floor, a white and brown French Bulldog is curled up and sleeping peacefully in a plush, light brown pet bed directly in front of the desk. To the right of the desk, against the white shiplap wall, is a rustic wooden chair with another framed pet portrait (of a French Bulldog) leaning against it. The room is filled with natural light from the window, augmented by hanging Edison bulb fixtures overhead. The color palette includes warm wood tones, crisp whites, and lush greens. On-screen text: 'full time employee for the first three years.' appears at the bottom.
0:06Overhead shot of man working
An overhead shot, angled slightly downward, shows the man's hands on a white keyboard and mouse on a grey desk mat. His right hand is holding a stylus and writing on a small white notepad to the right of the mouse. The desk is a rustic wooden surface. On the left side of the desk, a silver monitor displays a landscape image, and behind it, a laptop is open on a stand. In the foreground, a framed pet portrait of a Jack Russell Terrier with the name 'ZOEY' is visible, rotated horizontally. The lighting is bright and even. The color palette is dominated by the natural wood tones of the desk, the grey mat, and the white keyboard. On-screen text: 'in fact,' is visible at the bottom.
0:08Man writing on checklist
A tight close-up shot focuses on the man's right hand holding a light grey pen, writing on a small white notepad with a checklist. The pen is moving across the paper, adding items like 'REVIEW UPWORK TOWER,' 'WRITE JD FOR PAID,' and 'HIRE UGC.' The notepad has 'Today' printed at the top left. The background is a blurred grey desk mat and a wooden desk surface. The lighting is bright and direct, highlighting the writing action. The colors are muted, primarily white, grey, and the dark ink of the pen. On-screen text: 'majority of my team is made up of freelancers' appears at the bottom.
0:10Upwork homepage display
A medium shot of a computer monitor displaying the Upwork homepage. The screen shows a clean interface with a search bar at the top, followed by sections like 'Explore millions of pros' with categories such as 'Development & IT,' 'Design & Creative,' 'AI Services,' etc. Below these, a 'How it works' section features a large 'upwork' logo. The monitor is silver and stands on a rustic wooden desk. A black power cable is visible connecting to a black rectangular device on the desk. The background is slightly blurred, revealing glimpses of a window with green trees and interior wooden beams. The overall aesthetic is bright and digital, with green accents from the Upwork branding. On-screen text: 'that I hired on Upwork a global marketplace for finding highly skilled' appears at the bottom, then changes to 'freelancers quickly and efficiently'.
0:14Upwork categories close-up
A closer shot of the computer screen, focusing on the 'Explore millions of pros' section of the Upwork website. Categories like 'Development & IT,' 'Design & Creative,' 'AI Services,' 'Admin & Support,' 'Finance & Accounting,' and 'Legal' are clearly visible as white boxes with green icons. The text 'freelancers' appears in the bottom right. The background is blurred, showing the wooden desk.
0:15Man working at desk, dog sleeping (full shot)
A wide shot capturing the man working at the large wooden desk, similar to scene 3 but from a slightly different, more head-on angle. He is seated in a white office chair, facing the monitor and keyboard, actively engaged. The large window with green trees is visible behind him. The white and brown French Bulldog is still curled up, asleep in its plush bed on the hardwood floor in the foreground. The framed pet portrait on the rustic wooden chair is also visible. The room is well-lit by natural light and the hanging Edison bulb fixtures. The color scheme is consistent with earlier shots: warm wood, white, and green. On-screen text: 'when I was growing West & Willow in the early days I didn't know if we would be successful and wasn't comfortable hiring full time employees and didn't want to take on any financial risk.'
0:22Upwork hiring menu
A close-up of a computer screen showing the Upwork website. The cursor is hovering over 'Hire talent,' revealing a dropdown menu with options like 'Manage jobs and offers,' 'Job posts and proposals,' 'Pending offers,' 'Find freelancers,' 'Post a job,' 'Search for talent,' etc. The page background is white with black text and green highlights. A web browser interface is visible at the top, showing the Upwork URL. The screen has a slight reflection of external greenery. On-screen text: 'that's why I hired my first production management'
0:25Typing job post on Upwork
A close-up of a computer screen showing an Upwork job posting interface. A text field labeled 'Write a title for your job post' is being typed into, with the words 'paid media buyer' appearing. Below this are 'Job category' radio buttons: 'Creative Writing' (selected), 'Video Editing,' and 'Video Production.' A 'See all categories' link is visible. The interface is clean and modern, mostly white with black text and green accents. On-screen text: 'freelancer on Upwork and he still works for me to this day five years later'.
0:29Upwork skills selection
A close-up of a computer screen showing the Upwork job posting interface, focusing on 'Selected skills' and 'Popular skills.' 'Facebook' is a selected skill, and the cursor hovers over 'Campaign Management +' in the Popular skills section, indicating it's being added. Other popular skills like 'Pay Per Click Advertising,' 'Social Media Marketing,' 'Retargeting,' 'Campaign Optimization,' 'Instagram,' and 'Google Ads' are visible. The interface maintains its white, black, and green color scheme. On-screen text: 'I also found my first email designer on Upwork'.
0:30West & Willow website display
A medium shot of a computer monitor displaying the 'West & Willow' website, specializing in 'Custom Pet Portraits.' The website features a large banner image of a small dog (Cavalier King Charles Spaniel) on a couch, with a hand holding a smartphone up to it, mimicking taking a photo for a portrait. The website is clean and professional, with white space and warm tones. The monitor is silver, on a rustic wooden desk. The background is slightly blurred, showing a window with green trees and the interior. On-screen text: 'she was incredibly talented efficient and reliable'.
0:34Man typing close-up
A close-up shot showing the man's hands typing on a white keyboard. The keyboard is placed on a grey desk mat, and a white mouse is visible to its right. The man's silver ring on his left hand is prominent. The background is blurred, showing the wooden desk and hints of the monitor. The lighting is bright and even. On-screen text: 'and soon after I hired project managers'.
0:35Upwork talent profiles
A medium close-up of a computer screen showcasing various freelancer profiles on Upwork. The screen displays a grid of profile pictures and job titles, such as 'Content Writers,' 'Appointment Setters,' 'Google Ads Experts,' 'Lead Generation Specialists,' 'Email Marketing Consultants,' 'UGC Content Creators,' 'Data Entry Specialists,' 'Business Analysts,' and 'Video Editors.' Each profile shows a headshot, job title, average rating, and hourly rate. The background elements of the room are blurred. On-screen text: 'paid ads specialists and even UGC content creators all through Upwork at affordable rates'.
0:39Man gestures at monitor
A medium close-up shot shows the man at his desk, looking intently at his computer monitor (partially out of frame to the right). He is leaning slightly forward and gesturing with his right hand, as if explaining something or engaging with content on the screen. A dark gray laptop with an Apple logo on its back is visible to his left. The rustic wooden desk and white keyboard/mouse setup are in the foreground. The background features the white shiplap wall and a large framed artwork. The lighting is bright. On-screen text: 'with no long term contracts'.
0:42Man talking at desk
A wide shot shows the man seated at his wooden desk, looking towards the monitor (mostly out of frame to the right). He is talking and gesturing with his hands, indicating active communication or thought. The desk setup, including the silver monitor, keyboard, and laptop, is visible. A framed pet portrait is on the desk in the foreground. The large window with green trees and the hanging Edison bulbs are prominent background elements. The room is bright and open. On-screen text: 'I still prioritize flexibility and look for ways to grow my business without contracts or long term commitments'.
0:47Man typing again close-up
A close-up shot of the man's hands typing on a white keyboard, similar to scene 13. The keyboard rests on a grey desk mat, and a white mouse is next to it. The man's silver ring is visible on his left hand. The background is blurred, showing the wooden desk and a framed pet portrait resting against a wooden chair in the mid-ground. The lighting is bright and even. On-screen text: 'which is why I use Upwork today for all my hiring needs'.
0:49Close-up of pet portrait
A close-up shot of the framed pet portrait of the French Bulldog, 'ZOEY.' The illustration style is clean and modern, depicting the dog's face with distinct white and brown markings. The black frame stands against a white shiplap wall, resting on a rustic wooden chair. The lighting is soft and natural. The colors are limited to black, white, and the dog's brown and pinkish ear tones. On-screen text: 'if you're a small business looking to scale without stress'.
0:53Upwork screen overlay
A medium shot of a computer monitor displaying the Upwork homepage, showing the 'Explore millions of pros' section with categories and the 'How it works' section featuring the 'upwork' logo. This is a quick shot, similar to scene 6, likely an overlay or transition. The monitor is silver and on a wooden desk. On-screen text: 'Upwork is where you start'.
0:54Man working at desk (closing shot)
A wide shot capturing the man working at his wooden desk. He is seated, looking at the monitor and typing. The entire desk setup is visible, including the monitor, keyboard, mouse, and laptop. The large window with green trees is prominent, as are the hanging Edison bulb lights. The framed pet portrait is on the desk in the foreground. The room appears bright and organized. On-screen text: 'Sign up at upwork.com'.
