0:00talking head introduction A vibrant medium shot captures a young woman with long, wavy brown hair and prominent bangs, speaking directly to the camera. She is clad in a light blue denim jacket layered over a dark top, with a small reddish-brown pendant necklace visible. Her expression is engaging and enthusiastic, marked by bright, expressive eyes and a cheerful smile, as she uses hand gestures to emphasize her points. The outdoor setting features a clean, light grey concrete wall on the left, contrasting with a more intricate structure of wooden beams and metal supports on the right, suggesting a modern, open-air walkway or patio. The scene is bathed in clear, natural daytime light. Two white text overlays are present: 'FREE Crumbl on your birthday? Say less' prominently at the top, and 'if you're a' at the bottom, hinting at a condition.
0:02screen recording rewards app This scene presents a clear screen recording of a mobile application interface, specifically focusing on a 'Rewards' section. The top navigation bar displays various tabs: 'Redeem', 'Status' (currently active), 'Earn', and 'Cash', along with a 'Silver' tier indicator, represented by a star icon. The central part of the screen is dominated by a large, outlined silver star icon, beneath which the text 'Silver' is prominently displayed. Further details include '543 Crumbs Earned In 2025' and a note about status continuation through 2026. Under the 'My Perks' section, 'Exclusive Offers' and 'Birthday Reward - Free Single' are listed, with the latter circled by a black, handwritten annotation. A white text overlay at the bottom reinforces the message: 'Crumbl Rewards member'. The app's design features a clean white background with subtle grey UI elements and black text.
0:03screen recording rewards tier The screen recording continues to display the Crumbl mobile app's 'Status' section, which is visually consistent with the previous scene. The active 'Status' tab at the top is clearly visible. The central focus remains on the 'Silver' membership tier, indicated by a large, stylized silver star and the corresponding text 'Silver'. Below this, '543 Crumbs Earned In 2025' confirms accumulated points. The 'My Perks' list features 'Exclusive Offers' and the 'Birthday Reward - Free Single', which is again highlighted with a freehand black circle, drawing the viewer's attention. Adding specificity to the offer, two white text overlays appear at the bottom: 'if you are a silver tier' and 'or higher', clarifying the eligibility criteria for the birthday reward. The design maintains its clean white and grey palette with crisp black text.
0:05screen recording redeem options This screen recording swiftly transitions within the Crumbl app, moving from the 'Status' tab to the 'Redeem' tab, which then becomes active. The screen immediately shifts to display the user's 'My Crumbs' balance, showing '643' with an accompanying illustration of a glass cookie jar filled with brown cookies, adding a playful visual element. Below the crumb count, a list of various redeemable cookie options is presented: 'Single' for '500 Crumbs', 'Mini 3-Pack' for '800 Crumbs', 'Mini 6-Pack' for '1,500 Crumbs', and a '4-Pack', each with a small lock icon next to the higher-value options, indicating they are not yet unlocked. A white text overlay at the bottom instructs the viewer: 'all you have to do is'. The app maintains its consistent light grey and white interface with black text.
0:06screen recording accessing birthday reward The scene reverts to a screen recording of the Crumbl app's 'Status' tab, once again showing the 'Silver' tier details, including the large star icon and crumb count. The camera's focus, guided by an implied user interaction, then explicitly highlights the 'Birthday Reward - Free Single' entry under 'My Perks' by drawing a black, handwritten circle around it. This action effectively demonstrates the precise navigation path within the app. Simultaneously, a white text overlay appears at the bottom of the screen, providing a directive: 'head to the Crumbl app'. The app's consistent white and light grey design, with black text, provides a clean backdrop for this instructional sequence.
0:08screen recording qr code reward This screen recording shows a delightful, full-screen pop-up within the Crumbl app, dedicated to the 'Birthday Reward - Free Single'. The background of the pop-up is a soft, inviting light pink. At the top, a charming illustration features three cartoon characters, seemingly celebrating a birthday with party hats, cake, and confetti, conveying a joyful atmosphere. Below this, the clear title 'Birthday Reward - Free Single' is displayed, followed by a brief, enticing description: 'Celebrate your big day with us! Enjoy a Free Single voucher to use on your birthday.' An expiration date, 'Expires 11/12/2025', adds a touch of urgency, and a large, scannable QR code is prominently featured at the bottom for redemption. A white text overlay reads 'on the big day you can either', setting up the next instruction.
0:10product in hand enthusiastic A close-up shot captures the young woman from the chest up, her face filled with an infectious, wide smile that borders on laughter, as she looks directly into the camera. She enthusiastically holds a square, bright pink Crumbl cookie box in her left hand, which is positioned prominently in the lower center of the frame. The box is clearly branded with the black 'Crumbl.' logo and features a visible QR code on its side. She is wearing her blue denim jacket. The background is softly blurred, revealing a light-colored building facade and hints of outdoor structures under bright, natural daylight. A white text overlay at the bottom suggests an alternative action: 'or showing an associate in store'.
0:12talking head with product This medium close-up shot features the young woman again, maintaining her direct gaze and cheerful expression while speaking to the camera. She is now holding the vibrant pink Crumbl cookie box with both hands, positioning it centrally in the lower half of the frame, showcasing the 'Crumbl.' logo clearly. Her blue denim jacket is visible, adding to her casual and friendly appearance. The backdrop remains the same outdoor urban environment, with a light concrete wall and architectural elements, all brightly illuminated by natural light, creating a clear and inviting atmosphere. A white text overlay at the bottom shares her personal experience: 'so naturally I got mine'.
0:14product consumption initial bite The camera captures a close-up of the young woman in the midst of enjoying her reward. She holds a large, round Crumbl cookie, which is prominently featured. The cookie has a light-colored base, adorned with generous drizzles of dark chocolate and dollops of white icing or topping, possibly containing small almond slivers. With a slight smile, she brings the cookie to her mouth and takes a sizable bite, her eyes closing gently in an expression of anticipated pleasure. Her blue denim jacket is visible. The outdoor setting provides a softly blurred background, with bright natural light accentuating her features and the cookie. A white text overlay at the bottom reads: 'happy birthday to me'.
0:15product consumption enjoyment In this tight close-up, the young woman is shown in mid-chew, her eyes closed and cheeks slightly puffed, indicating deep satisfaction after taking a bite of the Crumbl cookie. Her facial expression conveys pure enjoyment and delight, suggesting the cookie is delicious. She cradles the partially eaten, large round cookie in her left hand, ensuring it remains visible. Her dark nail polish is noticeable on her fingers. The bright outdoor lighting casts a pleasant glow on her face, highlighting her contented expression. The background, an indistinct urban outdoor area, remains softly blurred, keeping the focus entirely on her and the cookie.
0:17talking head call to action The scene returns to a medium close-up of the young woman, who is now holding the Crumbl cookie in her left hand, gesturing subtly with her right, and speaking directly to the camera with a bright, encouraging smile. Her expression is both happy and confident as she delivers her message. The partially eaten cookie, with its distinctive chocolate drizzles and white topping, is clearly visible, serving as an enticing visual prop. She is dressed in her blue denim jacket, maintaining a casual and approachable demeanor. The outdoor urban background, with its light concrete wall and wooden structures, remains consistent and brightly lit. White text overlays at the bottom provide a clear call to action: 'make sure that you signed up' and 'Crumbl's Rewards program on the app to get your free Crumbl dessert for your birthday'.
