0:00brand logo intro
The scene opens with the iconic Smashburger logo displayed prominently against a stark, solid black background. The word "SMASH" is rendered in bold, uppercase white sans-serif letters, positioned above the word "BURGER". "BURGER" is also in bold, uppercase sans-serif letters, but in a vibrant red color, and includes a small registered trademark symbol (®) to its upper right. The logo is perfectly centered horizontally and vertically, occupying a significant portion of the frame. The lighting is even, with no discernible shadows or highlights, ensuring maximum clarity and contrast of the white and red text against the deep black. The overall aesthetic is clean, modern, and impactful. No visible camera movement or effects.
0:02food display with text overlays
This scene presents a delectable, slightly overhead-angled spread of various food items, arranged on a textured light grey or off-white surface, contrasting sharply with a deep black background. The lighting is warm and directed, creating appealing highlights on the food's surfaces and soft shadows beneath the items, enhancing their three-dimensional quality. In the foreground, three freshly prepared burgers with golden-brown buns, melted cheese, and visible fresh ingredients are neatly placed on small, rustic brown parchment squares. To the left, a mound of crispy, golden-fried chicken pieces (appearing as either wings or boneless nuggets) is served in a white paper-lined tray with a side of creamy white dipping sauce. To the right, a generous portion of bright orange sweet potato fries is presented, also with a side of white dipping sauce. Further back and slightly to the right, a white bowl holds a rich, cheesy dish, likely chili cheese fries, with melted yellow cheese and a reddish sauce. Initially, the words "SCORCHIN' MENU" appear at the top center of the black background, illuminated with a fiery, glowing orange outline effect, suggesting intense heat. This text then smoothly transitions out, replaced by the white "SMASH" and red "BURGER" logo (similar to the first scene's logo, but slightly smaller) positioned at the top center. Below this logo, the tagline "BURN WITH BENEFITS" appears in a clean, legible yellow/gold sans-serif font. The camera remains perfectly static throughout, focusing entirely on the enticing food arrangement and the overlaid text. The color palette is dominated by the rich browns, oranges, and reds of the food, complemented by the clean white of the dipping sauces and bowls, all set against the dramatic black background.
