0:00opening question card The scene opens with a visually striking graphic presentation. A central light pink square with slightly rounded corners occupies most of the frame, set against a darker, muted purple background that appears textured with subtle speckles. The dominant text, in a bold, black sans-serif font, asks, "Why is raising the minimum wage from $7.25 to $15 good for Tennesseans?". The words "$7.25", "$15", and "Tennesseans" are highlighted with a white rectangular background. Below this text, a simplified, stylized blue illustration of the Nashville skyline is visible, featuring distinct building shapes, including the "Batman Building" on the left. On either side of the skyline, two light green musical instruments are depicted: an acoustic guitar on the left and a saxophone on the right, floating slightly above the cityscape. Small, yellow musical notes are scattered around these instruments and above the skyline, creating a lively, celebratory atmosphere. In the top left corner, the 'attn:' logo is present, and in the top right, the 'amazon' logo appears in white with its signature orange smile. A source citation "Source: nalp.org | 'WHY THE U.S. NEEDS A $15 MINIMUM WAGE' (2021)" is discretely placed at the bottom center. The overall color palette is dominated by pinks, purples, blues, and greens, creating a modern, informative yet approachable tone.
0:04money earned explanation This scene features a light pink square, consistent with the previous one, against the same textured purple background. The primary visual is a stylized illustration of currency. In the center, a stack of U.S. dollar bills is depicted, with a prominent twenty-dollar bill at the front, showing Andrew Jackson's portrait. Other bills (appearing to be fives or ones, and tens) are visible beneath and behind it in shades of light blue and yellow-green. Above and around the money, several white, translucent circular bubbles float and gently animate, suggesting movement and a light atmosphere. The main text, in bold black sans-serif, reads "Because when workers earn more money," with "more money" highlighted by a white background rectangle. The 'attn:' and 'amazon' logos remain in their respective top corners, and the source citation is at the bottom. The scene conveys a sense of positive accumulation and growth associated with earning.
0:07money spent explanation The scene maintains the light pink square on a textured purple background. The visual focus shifts to an animated representation of money circulation. In the upper-middle section, two stylized, light teal green hands are reaching towards each other, as if in the act of giving and receiving. Above and around these hands, golden coins and various denominations of stylized dollar bills (light green, light blue, yellow) are depicted falling and floating, implying movement and transaction. A prominent light green dollar bill lies flat beneath the hands. The white, translucent circular bubbles from the previous scene are still present and animating. The bold black sans-serif text reads "they spend that money." with "spend that money" highlighted by a white background. The 'attn:' and 'amazon' logos are consistently placed in the top corners, and the source citation remains at the bottom. The animation suggests economic activity and the flow of money.
0:10job growth explanation This scene continues the visual theme with the light pink square against the textured purple background. The central illustration depicts a group of stylized people seated around a circular table, engaged in what appears to be a business meeting or collaborative discussion. The figures are rendered in a muted blue-grey tone, giving a sense of professionalism and teamwork. Above them, a vibrant green arrow emerges, pointing upwards and to the right, clearly symbolizing growth and positive economic trends. White, translucent circular bubbles continue to animate in the background. The bold black sans-serif text at the bottom states, "This stimulates businesses and leads to more job growth." with "job growth" highlighted. The 'attn:' and 'amazon' logos remain in their usual positions, as does the source citation. The overall impression is one of economic development and increased employment opportunities resulting from higher wages.
0:14Tennessee growth detail The scene reverts to a light pink square on a textured purple background, similar to the initial scene, but with a different focus. In the upper-middle, a large, stylized group of people is represented as a dense, light teal-blue crowd, suggesting a significant population. Floating around this crowd are several blue stars and white, translucent circular bubbles. Below the crowd, stylized light green musical instruments (a guitar on the left and a saxophone on the right, identical to those in the first scene) are visible, along with stacks of money (dollar bills) in front of the crowd, emphasizing the economic aspect. The text at the bottom, in bold black sans-serif, reads "And since Tennessee has one of the highest shares of minimum wage workers, that's a whole lot of growth." The phrases "highest shares of minimum wage workers" and "whole lot of growth" are highlighted. The 'attn:' and 'amazon' logos are in the top corners, and an updated source citation "Source: bls.gov | 'CHARACTERISTICS OF MINIMUM WAGE WORKERS' (2020)" is at the bottom. The scene combines cultural elements with economic data to highlight the specific impact on Tennessee.
0:20amazon impact statement The scene transitions to a clean, minimalist white square against the same textured purple background. The focus is entirely on the black sans-serif text, which reads: "Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018." The phrase "$15 starting wage" is highlighted with a light pink background rectangle. The 'attn:' logo is in the bottom left corner, and the 'amazon' logo is in the bottom right corner, both in black. This scene serves as a direct statement about Amazon's role and the positive outcomes of their wage policy.
0:25call to action end card This is the final scene, presented as a clear call to action and branded end card. The background is a crisp white square against the textured purple. The main text, in black sans-serif, instructs: "Learn more about their position at AboutAmazon.com/15". The URL "AboutAmazon.com/15" is highlighted with a light pink background rectangle, drawing attention to it. Below this, in smaller, grey text, it states "SPONSORED BY". Directly beneath, the 'amazon' logo is displayed prominently in black with its signature orange smile, indicating sponsorship and branding. The 'attn:' logo is in the bottom left corner, and the 'amazon' logo is repeated in the bottom right corner, both in black. The scene's clean design and clear text guide the viewer to further information.
