0:00steak cooking overhead
An overhead medium shot captures a thick, raw steak, generously seasoned with coarse salt and black pepper, being lowered into a sizzling black cast iron pan. The pan is filled with bubbling, golden-yellow melted butter, mixed with finely chopped green herbs. The steak, held by silver metallic tongs, creates an appetizing sizzle as it makes contact with the hot butter. The dark cast iron pan provides a strong contrast to the vibrant reddish-pink of the meat and the bright yellow of the butter. Bright, even lighting from directly above illuminates the cooking process. A white text overlay at the top states: "Here's everything you need to know about ButcherBox in 30 seconds." A prominent green and black bar at the bottom displays a "Black Friday Deal: Free Filet Mignons, NY Strips, or Ribeyes + $100 off your membership" in white text.
0:03talking head kitchen plate
A medium close-up shot features a middle-aged woman, positioned centrally and looking directly at the camera with a warm, friendly expression. She holds a light purple, scalloped-edge plate filled with food, which appears to be white rice, some green vegetables, and possibly a light-colored meat or fish. The setting is a bright, modern kitchen with clean white cabinets, light-colored countertops, and the gleaming surface of a stainless steel refrigerator visible in the background. Soft, diffused lighting illuminates her face and the kitchen. A white text overlay at the top reads: "ButcherBox is the best meat delivery service out there." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:05unboxing meat products
An overhead shot looks directly down into an open, brown cardboard ButcherBox, showcasing various vacuum-sealed meat products. The scene begins with a pair of hands shifting and revealing different packaged cuts of meat, including what appears to be pork loin. The focus then shifts to a package containing four small, red, vacuum-sealed steaks, which are briefly lifted and then replaced. Finally, a larger vacuum-sealed bag labeled 'wild-caught Alaskan sockeye salmon' is held up before being set back down. The interior of the box is neatly organized, and the products display clear ButcherBox branding. The background is a plain white surface, providing a clean, uncluttered visual. Bright, overhead lighting illuminates the box and its contents. A white text overlay at the top reads: "Everything is the highest quality and humanely sourced." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:09door delivery
A medium shot, filmed from an indoor perspective, shows a hand pushing open a white interior door. The door has a classic brass doorknob and a modern black smart lock visible on its inner surface. As the door swings fully open, the camera smoothly tracks forward, revealing a brown cardboard ButcherBox resting on a patterned brown doormat on a light grey concrete porch. The exterior wall visible is a textured, light yellowish-beige stucco. Bright, natural daylight floods the outdoor scene, clearly highlighting the ButcherBox logo on the side of the package. A white text overlay at the top states: "Plus, it's delivered directly to your door on your schedule." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:13talking head kitchen protein
A medium close-up shot presents the same middle-aged woman, her expression lively and enthusiastic, as she holds a light purple plate of food. She occupies the central part of the frame, directly facing the camera in a bright kitchen with white cabinets and stainless steel appliances. She uses her free hand to make slight, expressive gestures while speaking. The food on her plate, consisting of white rice, green vegetables, and chicken, is clearly visible. Soft, even lighting illuminates the scene. A white text overlay at the top reads: "And right now, you can get FREE PROTEIN for a year." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:16close up food on fork
An extreme close-up shot focuses on a dark grey/black fork as it lifts a tender piece of grilled chicken and caramelized onions from a white bowl. The bowl contains a generous serving of white rice, along with some green peppers and additional onions. The food is glazed with a rich, dark savory sauce, giving it an appetizing sheen. Bright and direct lighting highlights the intricate textures and warm colors of the meal. A white text overlay at the top reiterates: "And right now, you can get FREE PROTEIN for a year." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:17aerial farm view
A high-angle aerial shot presents a sprawling farm landscape during what appears to be late autumn or early winter. The scene is dominated by vast golden-brown fields, indicating harvested crops, interspersed with patches of vibrant green pasture. Prominent farm structures include several tall, white cylindrical silos and multiple long, white arched buildings, likely animal shelters, with other smaller grey-roofed buildings scattered across the property. Small, dark-colored cattle are visible grazing in the distant green fields. The sky above is bright and clear, suggesting a sunny day, with the sun casting soft, long shadows. The color palette is earthy, featuring dominant yellows, browns, and greens. A white text overlay at the top reads: "They vet the farms for you, so you never have to." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:20talking head kitchen sourcing
A medium close-up shot shows the same middle-aged woman, her expression now more serious and reassuring, as she holds the light purple plate of food. She is centrally positioned, facing the camera in a bright kitchen with white cabinets and stainless steel appliances. She makes a small, supportive gesture with her free hand. The food on her plate remains visible. Soft, even lighting illuminates the scene. A white text overlay at the top completes the previous thought: "worry about where your meat is coming from." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:22aerial fish school
A high-angle aerial shot peers down into incredibly clear, shallow green-tinted water, possibly a river or a bay. A vast and dense school of small, bright red-bodied fish, likely sockeye salmon, are tightly clustered and moving in a dynamic, circular pattern, creating a striking vortex effect in the water. Some lighter-colored fish are also interspersed within the school. The surrounding environment consists of light-colored, rocky ground or a sandy riverbed, providing a natural backdrop. Bright, natural daylight illuminates the scene, enhancing the vibrant red of the fish and the crystal clarity of the water. A white text overlay at the top reads: "It's the highest quality, sourced only from". A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:26fishing boat ocean
A medium shot captures a sturdy, grey fishing boat with a tall mast, adorned with various fishing equipment such as nets or traps, navigating on a calm, deep blue ocean. Two individuals, clad in durable, warm work attire (one in a bright red jacket, the other in dark blue or black), are visible on the boat's deck, seemingly engaged in tasks related to the fishing gear. The water is largely calm with gentle ripples, reflecting the clear, bright blue sky above, which is devoid of clouds. The lighting is natural and ample, typical of a bright day at sea. A white text overlay at the top completes the sentence: "third-party animal welfare certified farms." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:29talking head kitchen quality
A medium close-up shot features the same middle-aged woman, her expression confident and satisfied, as she holds the light purple plate of food. She is positioned centrally, directly facing the camera in a bright kitchen with white cabinets and stainless steel appliances. She smiles broadly while looking at the camera, conveying assurance. The food on her plate, consisting of white rice, green vegetables, and chicken, is still visible. Soft, even lighting illuminates the scene. A white text overlay at the top begins a new thought: "That means you know that what you're eating". A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:32shrimp cooking overhead
An overhead shot depicts numerous peeled shrimp sizzling in golden oil within a light grey non-stick pan. The shrimp are a vibrant pinkish-orange, curled into characteristic C-shapes, and generously seasoned with reddish-brown spices. The oil is actively bubbling around them, indicating the pan's high heat. The camera executes a slow, subtle zoom out, gradually revealing more of the pan's surface and the abundance of cooking shrimp. Bright, direct overhead lighting highlights the appealing texture and rich colors of the perfectly cooked shrimp. A white text overlay at the top continues the statement: "is good quality while you're also saving time." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:36talking head kitchen win win
A medium close-up shot features the same middle-aged woman, her expression animated and highly positive. She is centrally positioned, holding a light purple plate of food in a bright kitchen with white cabinets and stainless steel appliances. While speaking, she makes an 'okay' gesture with her left hand, emphasizing her point. The food on her plate is still clearly visible. Soft, even lighting illuminates the scene. A white text overlay at the top states: "It's a win win. On top of that,". A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:39screen recording website
A close-up shot focuses on a pair of hands holding a modern smartphone (likely an iPhone) vertically, displaying the ButcherBox website. The screen shows a 'Choose Your Free Offer' page, presenting various options for free meat products for a year. Detailed information, including images of vacuum-sealed products (e.g., Free Salmon For A Year, Free Ground Beef For A Year, Free Chicken Breast For A Year) along with their estimated values, is visible. The hands are actively scrolling down the page, navigating through the different offers. The background is softly blurred, showing a warm-toned, possibly carpeted surface. Bright, even lighting is concentrated on the phone screen. A white text overlay at the top first reads: "there's no commitment to order all the time." which then transitions to: "You can skip or cancel whenever you want to or need to." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:45talking head kitchen eating
A medium close-up shot captures the same middle-aged woman, exhibiting a happy and satisfied expression. She is centrally positioned in a bright kitchen, holding the light purple plate of food. She uses a fork to bring a bite of food to her mouth, actively chewing and smiling contentedly as she speaks. The plate holds white rice, a piece of chicken, and green vegetables. Soft, even lighting illuminates the scene. A white text overlay at the top reads: "I'm telling you, it's never been easier." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:49talking head kitchen recommendation
A medium close-up shot features the same middle-aged woman, her expression now radiating enthusiasm and encouragement. She is positioned centrally, holding the light purple plate of food in a bright kitchen setting. She uses a fork to take a mouthful of food, then looks directly at the camera with a broad, genuine smile, clearly enjoying her meal. The food on her plate includes white rice, chicken, and green vegetables. Soft, even lighting fills the scene, enhancing her positive demeanor. A white text overlay at the top states: "I recommend you check out ButcherBox right now." A green and black bar at the bottom displays the "Black Friday Deal" information in white text.
0:53eating satisfied
A medium close-up shot of the same middle-aged woman, caught mid-bite, her mouth slightly open and eyes wide with a clear expression of satisfaction. She holds a light purple, scalloped-edge plate filled with white rice, a golden-brown piece of chicken breast topped with fresh green herbs, and some vibrant green vegetables (likely bok choy). She looks directly into the camera. The background is a bright, clean, modern kitchen with white cabinets. The lighting is bright and even, highlighting her satisfied facial expression. The green and black promotional bar at the bottom is no longer present.
0:54text overlay transition
This scene initiates with the previous shot of the woman eating, but the background quickly darkens, transforming into a muted, shadowy version of the kitchen with white cabinets and a dark refrigerator. White text appears centrally on the screen. First, the phrase "UnBox Better" is displayed, which then rapidly transitions to the abbreviated text "Bx B". The lighting dims dramatically, focusing attention entirely on the bright white text overlays against the fading kitchen backdrop, creating a stylistic transition. The green and black promotional bar from earlier is absent.
0:55butcherbox logo
The scene is a full-screen display of the ButcherBox logo on a solid black background. The word "BUTCHERBOX" is presented in crisp white, sans-serif uppercase letters, perfectly centered both horizontally and vertically. A small registered trademark symbol (®) is subtly placed to the immediate right of the brand name. The aesthetic is clean and minimalist, with stark white text contrasting sharply against the pure black backdrop, providing a clear and final brand statement.
