0:00group walking desert landscape
A medium shot captures four individuals, seen from behind, walking across a dusty, open landscape under a pale blue sky with diffused light. The ground is gravelly and light brown, suggesting a desert or rural setting. The camera maintains a static position, allowing the subjects to walk towards the horizon. The overall color palette is earthy, dominated by blues from denim, browns from the ground, and a cream hat against the soft sky. Overlaying the scene is white text reading "LOOK FOR THE" in a clean, sans-serif font, horizontally centered. Below this text, dotted white lines form a stylized 'W' shape, resembling chevrons.
0:01man denim jacket close up
A tight close-up shot focuses on the upper torso and lower face of a man, from the nose down, against a subtly blurred, warm-toned background that hints at an outdoor setting. The lighting is soft and even, highlighting the textures of his clothing. He wears a dark blue denim jacket with a contrasting light beige corduroy collar, layered over a light tan button-up shirt. The jacket features prominent stitching and a chest pocket with a metal button. The color palette is dominated by deep blues, muted beige, and light browns from his mustache. White text "LOOK FOR THE" and the dotted 'W' graphic are overlaid.
0:02man work pants close up
This close-up shot focuses on the lower back and upper thighs of a man, showcasing the details of his workwear. The background is softly blurred, showing hints of dry, light-colored foliage or grass, suggesting an outdoor, possibly arid environment. Bright, natural light illuminates the scene, emphasizing the texture of the fabric. The dominant colors are olive green/khaki from the pants, deep blue from a jacket visible at the top, and a rich brown from the leather patch. White text "LOOK FOR THE" and the dotted 'W' graphic are overlaid centrally.
0:03woman denim shirt close up
An intimate close-up frames a woman's chest and lower face, capturing her genuine smile. The background is gently blurred, allowing the focus to remain sharply on her and her attire. Bright, natural light bathes the scene, highlighting her features and the textures of her clothing. She is adorned in a dark blue denim button-up shirt with white pearl-snap buttons and features subtle stitching details. A patterned scarf in shades of reddish-brown, orange, and cream is tied snugly around her neck, fastened with an ornate, antique-looking concho slide. A small 'Wrangler' label is visible on the left chest pocket. A silver dangle earring is visible on her right ear. White text "LOOK FOR THE" and the dotted 'W' graphic are overlaid.
0:04woman denim jeans close up
This close-up shot zeroes in on the lower back and upper thighs of a woman, emphasizing the fit and detailing of her blue jeans. The background is softly blurred and light-toned, suggesting either a bright indoor space near a window or an outdoor setting under diffused light. The primary light source appears to be from the left, creating soft shadows. The color palette is dominated by classic medium blue denim, complemented by the rich brown of a meticulously embossed leather belt and a lighter brown leather patch on the jeans. White text "LOOK FOR THE" and the dotted 'W' graphic are overlaid.
0:05man cowboy hat medium shot
A medium shot frames a man from the waist up, presented against a clean, plain light gray or white studio background. The lighting is even and soft, typical of studio photography, ensuring that the details of his attire are clearly visible without harsh shadows. He wears a classic medium blue denim western shirt with distinctive chest pockets and white snap buttons, paired with light blue jeans. A light grey cowboy hat adds to his authentic Western look. The dominant colors are various shades of blue denim and the neutral tones of the hat and background. White text "LOOK FOR THE" and the dotted 'W' graphic are overlaid centrally.
0:06man sherpa jacket close up
An assertive close-up focuses on the torso and lower face of a man, from the neck down, angled slightly to the left. The background is a gently blurred, light-toned setting, possibly an interior with soft natural light coming from an unseen window. The lighting is diffused, emphasizing the textures of the layered garments. He wears a dark blue denim jacket prominently lined and collared with fluffy white sherpa material, layered over an olive green shirt, which in turn is over a muted plaid button-up shirt. The color palette is rich with deep blues, crisp whites, and earthy greens. White text "LOOK FOR THE" and the dotted 'W' graphic are overlaid.
0:07denim jacket pocket extreme close up
This extreme close-up captures the intricate details of a denim jacket's chest pocket. The entire frame is filled with the fabric, highlighting its texture and stitching. The denim is a light to medium blue wash, showing subtle variations in color from wear or fading. The pocket flap is secured by a copper-toned metal button. Detailed orange stitching outlines the pocket and flap, and a small, rectangular black 'Wrangler' brand label is visible on the upper left edge of the pocket. The lighting is bright and even, accentuating every fiber and seam. White text "LOOK FOR THE" and the dotted 'W' graphic are overlaid, providing context.
0:08wrangler logo reveal group standing
A medium shot presents three individuals from behind and partially to the side, standing across a dusty, gravelly landscape under a clear, bright sky. The scene is bathed in natural daylight, casting soft, subtle shadows, suggesting a pleasant, slightly overcast day. The ground is a blend of light brown and gray, evoking a rugged, expansive outdoor environment. The composition focuses on the backs of their denim-clad figures, with the man on the far right turning his head slightly to look towards the right. The color palette features varied shades of blue denim, earthy browns, and the crisp white of one cowboy hat against the pale blue sky. Initially, the white text "LOOK FOR THE" with the dotted 'W' outline is visible, then it seamlessly transitions into the full "Wrangler" logo in white, sans-serif font, with the 'W' outline still present behind it, marking the brand reveal.
