0:00initial frizzy hair
The scene opens with a medium shot of a person, likely a woman, facing forward with a slightly downcast expression. Her dark brown, curly hair is extremely frizzy, voluminous, and appears dry and unmanaged, framing her face. The background is a solid, light olive-green wall, providing a clean contrast. Soft, even lighting illuminates her face and hair, suggesting an indoor setting with diffused light sources, casting minimal shadows. The overall color palette is dominated by the earthy tones of her hair and the green background, with a muted white t-shirt. A black circular graphic with white text 'FREE WELCOME KIT' and '$25 FREE' is visible in the top right. A large white text overlay in the center reads: 'PSA: If your curls are out of control and you've wasted HUNDREDS OF DOLLARS on products that don't last, The Coconut Oil Shampoo + Conditioner Combo hydrates, prevents damage, and ACTUALLY works.' The camera remains static.
0:01applying shampoo bar to wet hair
This scene provides a close-up, top-down perspective focusing on hands applying a shampoo bar to wet, dark, curly hair. The hair is visibly wet and dark, flattened slightly against the scalp in some areas by the water, contrasting with the frizzy hair of the previous scene. Foamy white lather from the shampoo bar is visible on the hair, indicating the product is being worked in. The background is blurred, showing soft, warm tones, suggesting an indoor bathroom setting, possibly with soft ambient lighting. The hands are fair-skinned and meticulously working the product into the hair. The black circular '$25 FREE WELCOME KIT' graphic and the large white text overlay about the shampoo combo remain unchanged in their positions, covering a significant portion of the frame over the action. The camera maintains a static, overhead angle.
0:03showering wet hair
A medium shot captures a person, likely the same woman, with her head tilted back, standing under a shower. Streams of water cascade over her face and fully saturate her dark, curly hair, causing it to cling together in wet strands. Her eyes are closed, suggesting relaxation or focus on rinsing. The background is a blurred, light-colored shower wall, possibly tiled, with water droplets visible. The lighting is bright and direct, highlighting the water glistening on her skin and hair, indicative of shower lights or overhead bathroom lighting. The predominant colors are the dark wet hair, the pale skin, and the neutral tones of the shower environment. The same black circular graphic and white promotional text overlay persist on screen, obscuring part of the action. The camera remains static throughout this shot.
0:05rinsing and applying shampoo
This close-up shot focuses on a hand holding a rectangular, light-colored shampoo bar, actively working it through dark, wet, curly hair. The hair is visibly saturated with water and product, forming dark, defined curls as the hand glides the bar over them, creating a gentle lather. The background is out of focus, showing indistinct warm, neutral tones, suggesting a bathroom environment. The lighting is soft and even, highlighting the wet texture of the hair and the product application. The main colors are the dark hair, the light shampoo bar, and the skin tone of the hand. The black circular '$25 FREE WELCOME KIT' graphic and the persistent white text overlay continue to occupy the screen, providing product information. The camera is static, offering a clear view of the product being used on the hair.
0:07happy with defined curls
The final scene returns to a medium shot of the same person, now with beautifully defined, hydrated, and bouncy dark brown curls. Her hair has a healthy sheen and significantly less frizz, showcasing a positive transformation. She is smiling broadly, with a joyful and satisfied expression, looking directly at the camera. The background is the same solid, light olive-green wall from the first scene, providing consistency. Soft, even lighting illuminates her face and hair, emphasizing the improved texture and volume of her curls. The overall color palette is brightened by her cheerful expression and the healthy appearance of her hair. The black circular graphic for the 'FREE WELCOME KIT' and the promotional text overlay are still present in the top right and center of the screen, respectively. The camera maintains a static position.