0:00boot on bandsaw intro The scene opens with a close-up shot of a tan work boot, featuring a white sole and orange accents, resting on the metal platform of a bandsaw. The saw's blade is positioned directly above the boot's mid-section. In the blurred background, a man wearing a black t-shirt, safety glasses, and a white and red baseball cap is visible, operating the machine with his hands. The lighting is bright and even, suggesting an indoor workshop environment with white walls. A large red 'BRUNTWORKWEAR.COM' sign is prominent on the wall behind the man. The dominant color palette includes the tan of the boot, the silver of the machine, and the red of the branding. An overlayed text bubble reads 'WTF...?!?' next to a surprised emoji, humorously questioning the action about to unfold. The camera is static, focusing on the boot and the impending cut.
0:01man shocked reaction This is an extreme close-up of a man's face, heavily bearded and with a wide-open mouth expressing shock or surprise. His eyes are wide behind clear safety glasses, reflecting the bright studio lighting. He is wearing a green baseball cap backwards. The background is slightly blurred but appears to be the same workshop setting. The dominant colors are the natural tones of his skin and beard, and the green of his cap. The text overlay 'WTF...?!?' with a surprised emoji remains visible, reinforcing the comedic and unexpected nature of the preceding action. The camera remains static, capturing his immediate, exaggerated reaction.
0:02man holding cut boot The scene shows a wider shot of the man from the previous scene, now holding the work boot, which has been cleanly cut in half by the bandsaw. His hands grip both halves of the boot, displaying its internal structure. The bandsaw is still visible on the workbench, and the loud whirring sound of the saw is prominent. The man is wearing a light blue long-sleeved shirt and a green baseball cap. The background features white walls, industrial shelving with other Brunt boots and merchandise, and the red 'BRUNTWORKWEAR.COM' sign. The lighting is bright and industrial. The text overlay 'WTF...?!?' and the surprised emoji are still present. The primary action is the man presenting the now bisected boot. The color palette includes the tan and orange of the boot, the blue of his shirt, and the industrial grays and reds of the workshop.
0:03two men with cut boot Two men stand side-by-side behind a light wooden workbench in a bright, clean workshop environment. The man on the left wears a black t-shirt and a white and red baseball cap, holding one half of the cut tan work boot. The man on the right, with a long beard and green cap, holds the other half. They are facing each other, engaged in conversation, with their body language suggesting a collaborative demonstration. Behind them, a flat-screen TV on the left displays a video, while to the right, a wall-mounted shelving unit showcases various Brunt boots and branded wooden plaques, along with the prominent 'BRUNTWORKWEAR.COM' sign. The lighting is even and bright, illuminating the clean surfaces and products. Text overlays appear sequentially: 'I love', 'Tell me', 'what am I looking at here?'. The camera slowly zooms in, bringing the focus closer to the men and the boots. The color palette is dominated by the light wood of the counter, the men's casual clothing (black, blue), and the tan of the boots, accented by red branding.
0:07pointing at boot layers A close-up shot focuses on the hands of the two men and the bisected work boot resting on the light wooden counter. The man on the left (wearing the black t-shirt and white/red cap) points directly at a specific layer within the boot's exposed sole, while the man on the right (with the beard and green cap) also gestures towards it, seemingly explaining. The background remains the bright, clean workshop, with branded shelving and the 'BRUNTWORKWEAR.COM' sign slightly out of focus. The lighting is consistent, highlighting the textures of the boot and the wood. The text overlay 'PU' appears as the man points, indicating a material detail. The color palette is earthy and industrial, with the tan boot, natural wood, and dark clothing providing contrast. The camera is static, emphasizing the detail being discussed.
0:08explaining pu midsole A medium close-up shot focuses on the man with the long beard and green cap, holding one half of the bisected work boot in his left hand. He uses his right hand to point to the thick, lighter-colored layer of the sole, while speaking and explaining its properties. The boot is held up at eye level. The light wooden workbench is visible below, and the branded shelving with other Brunt boots and signage is in the background. The lighting is bright and highlights the texture of the boot's layers. Text overlays appear sequentially: 'that makes', 'boots', 'super', 'cushy', emphasizing the comfort aspect. The camera is static, allowing for clear viewing of the demonstration. The color scheme is industrial, with the tan and orange of the boot standing out against the man's blue shirt and the light wood.
0:11rubber skin explanation The camera returns to a wider shot of the two men behind the wooden counter. The man on the left (host) gestures with his hand as if asking a question, while the man on the right (expert, with the beard and green cap) holds the bisected boot and points to the rubber skin layer on the exterior of the sole, explaining its durability. Both men maintain an engaging body posture. The workshop background, including the Brunt branding and shelving, is visible. The lighting is consistent and bright. Text overlays appear: 'skin to', 'the outside.', highlighting the boot's protective features. The camera is static, capturing their interaction and the product demonstration. The color palette is consistent with the previous multi-person shots, featuring natural wood, black, blue, and tan.
0:14triple layer insole explanation A medium close-up shot focuses on the man with the long beard, who is now holding the cut boot higher, twisting it to show the internal part of the insole system. He points with his right hand to the multiple layers of the insole, clearly demonstrating its construction. The light wooden workbench is visible in the foreground, and the branded shelving with other Brunt boots and the 'BRUNTWORKWEAR.COM' sign is in the background. The lighting is bright and even. Text overlays appear: 'Step up', 'here,', 'triple', 'layer', 'insole', highlighting key features. The camera is static, providing a stable view of the detailed explanation. The color palette emphasizes the internal grays and blacks of the insole against the tan exterior of the boot and the man's blue shirt.
0:18adjustable width and cushioning The shot continues to be a medium close-up on the man with the long beard and green cap, holding the bisected boot. He continues to point at different parts of the insole and internal cushioning, emphasizing its adjustable width and squishiness. He actively uses both hands to show the boot's flexible construction. The light wooden workbench is in the foreground, and the branded shelving is in the background. The lighting remains bright and focused on the product. Text overlays dynamically appear and disappear: 'has the adjustable width', 'and then our new cushion insoles', 'that are super, super squishy', 'keeping you comfortable', reinforcing the comfort features. The camera is static. The color palette focuses on the internal design of the boot, showing various shades of gray, black, and orange against the tan exterior and the man's blue shirt.
0:24call to action setup The scene returns to the wide shot of the two men behind the wooden counter, both now holding their respective halves of the bisected work boot. The bearded man (expert) is speaking and gesturing with the boot, while the other man (host) is listening attentively and nodding. The workshop background, including the branded shelving, television, and 'BRUNTWORKWEAR.COM' sign, remains visible. The lighting is bright and clear. Text overlays appear: 'And', 'you guys know the drill', 'why don't you tell them what that is', 'to prove how comfortable these boots are', setting up the call to action and emphasizing the comfort of the boots. The camera is static, capturing their interaction. The color palette is consistent with the earlier wide shots, featuring the light wood, black, blue, and tan colors.
0:29most comfortable boot claim A medium close-up shot focuses on the man with the long beard, holding the bisected boot prominently. He looks directly into the camera, speaking with conviction, emphasizing the comfort of the Brunt boot. He uses subtle hand gestures to reinforce his points. The light wooden counter is in the foreground, and the branded shelving with other Brunt boots and the 'BRUNTWORKWEAR.COM' sign is in the background, slightly out of focus. The lighting is bright and clear. Text overlays appear: 'Let's assume', 'we know', 'the Brunt boot is', 'the most comfortable boot', highlighting the core claim. The camera is static, providing a direct address to the audience. The color palette centers on the man's blue shirt, the tan boot, and the warm wood tones.
0:32try it yourself invitation The medium close-up shot continues with the man with the long beard, holding the bisected boot. He points directly at the camera with his right hand, making a direct and emphatic invitation to the audience to experience the boot's comfort themselves. His expression is confident and encouraging. The light wooden counter and branded shelving form the background. The lighting is consistent. Text overlays appear: 'We want you to know the same thing.', 'So why don't you get yourself a pair.', reinforcing the call to action. The camera is static, maintaining the direct address. The color palette remains consistent with the previous close-up, focusing on the man's attire and the boot.
0:35satisfaction guarantee The scene returns to the wide shot of the two men behind the wooden counter. The bearded man (expert) is speaking and making expansive gestures with his hands, while the other man (host) watches and nods. Both men are still holding their respective halves of the cut work boot. The workshop background, including the Brunt branding and shelving, is fully visible. The lighting remains bright and even. Text overlays appear sequentially: 'try it on the jobsite', 'and if it doesn't blow your mind', 'you're not 100% satisfied', 'ship it back for a full refund', 'easy as that', outlining the satisfaction guarantee and return policy. The camera is static, capturing the full interaction. The color palette is consistent with the earlier wide shots, featuring the light wood, black, blue, and tan colors. The overall mood is confident and assuring, providing a clear value proposition.
