0:00intro product and offer
The scene opens with a clean, light grey background, prominently featuring a single, navy blue knitted hooded vest. The vest, displayed as a product shot, hangs symmetrically, showcasing its detailed cable knit pattern and two functional pockets on the front. Above the vest, centered at the top of the frame, the brand name "BLOOMCHIC" appears in elegant, white sans-serif capital letters. To the left of the vest, two lines of bold, black sans-serif text announce: "FREE SHIPPING" on the top line, and "FOR ORDER OVER $69" on the second line. The lighting is soft and even, highlighting the texture of the knitwear without harsh shadows. The overall color palette is minimalistic, focusing on the dark blue of the vest against the light grey, with stark white and black text providing contrast.
0:00multiple product colors
The scene maintains the light grey background and the "BLOOMCHIC" logo at the top. The bold, black text "FREE SHIPPING FOR ORDER OVER $69" is still present on the left side of the frame. However, instead of a single navy blue vest, three identical knitted hooded vests are now displayed side-by-side across the bottom half of the frame. From left to right, the vests are in a muted rose pink, a medium grey, and the original navy blue. Each vest hangs symmetrically, showcasing its cable knit pattern and two front pockets. The arrangement suggests a variety of color options for the same product. The lighting remains soft and uniform, emphasizing the different colorways.
0:01model showing fit back
The scene transitions to a medium-full shot of a female model from behind, wearing the navy blue knitted hooded vest over a long-sleeved white top and blue jeans. The background is a clean, bright white. The "BLOOMCHIC" logo is still visible at the top center. The model has dark, long, wavy hair and fair skin. She is standing with her head slightly turned to her right, looking into the distance, conveying a relaxed and confident posture. As the scene progresses, white text overlays appear on the lower left of the screen. First, "Long enough for hip coverage" fades in, then fades out as "Supersoft & relaxed fit" appears briefly. The lighting is bright and even, casting minimal shadows and highlighting the texture of the vest and the model's hair. The overall impression is one of comfort and practicality.
0:03close up fabric texture
This scene is an extreme close-up of the navy blue knitted fabric of the vest. The frame is filled entirely with the intricate cable knit pattern, showcasing its depth and softness. The interwoven braids and bobble-like textures are highly detailed, emphasizing the quality of the material. A subtle pocket outline, also with the cable knit, is visible, suggesting the texture extends consistently throughout the garment. The lighting is soft but directed, creating gentle highlights and shadows that accent the three-dimensional nature of the knit. The "BLOOMCHIC" logo remains at the top center. Overlay text, "Supersoft & relaxed fit," appears in white, reinforcing the product's comfort. The color palette is dominated by the deep navy blue, giving a cozy and warm feel.
0:05model showing hood detail
The camera transitions to a medium shot of the same female model, now facing the viewer, against a bright white background. She is wearing the navy blue hooded vest over a white long-sleeved top and dark blue jeans. Her dark, wavy hair frames her face, and she has a broad, genuine smile, showing white teeth. Her eyes sparkle, conveying happiness and comfort. She is actively engaging with the vest by holding the sides of the hood with both hands, gently pulling it up or adjusting it, demonstrating its relaxed fit. The "BLOOMCHIC" logo is at the top. White overlay text, "Relaxed hood," appears in the lower left, describing the feature. The bright lighting illuminates her face and the garment, making colors appear vibrant. The overall mood is cheerful and inviting.
0:08close up pocket detail
This scene provides a tight close-up on the side pocket of the navy blue knitted vest. A fair-skinned hand, with neatly manicured nails painted white, is gently inserted into the pocket, illustrating its depth and functionality. The detailed cable knit pattern of the vest is highly visible, wrapping around the pocket opening. The texture appears soft and chunky, emphasizing warmth. The 'BLOOMCHIC' logo remains at the top center. White overlay text, "Pockets to keep your hands warm," appears in the lower left, directly describing the feature being highlighted. The lighting is soft and focused, creating subtle shadows that give depth to the knit and the hand. The dominant color is the deep navy blue of the vest, with the contrasting white of the fingernails and the model's underlying white sleeve visible at the top of the frame.
0:10model showing open front
The scene returns to a medium shot of the female model, facing the camera against a bright white background. She is wearing the navy blue hooded vest over a white long-sleeved top and blue jeans. Her dark, wavy hair is styled naturally. She has a pleasant, confident smile, looking directly at the viewer. Her left hand is casually placed on her hip, while her right arm hangs loosely by her side, showcasing the open-front design of the vest. The "BLOOMCHIC" logo is at the top. White overlay text, "Open-front cut for easy layering," appears in the lower left, emphasizing the garment's versatility. The bright, even lighting highlights the model's features and the vest's silhouette. The overall presentation is stylish and practical, with a focus on the vest's adaptable design.
0:13model full body sparkles
The scene expands to a full-body shot of the same female model, now standing tall and posed against a bright white background. She is wearing the navy blue hooded vest, open over a white long-sleeved top and blue jeans. Her dark, wavy hair falls naturally, and she maintains a warm, confident smile, looking directly at the viewer. As she stands, subtle animated white sparkles emanate from the vest, particularly around its edges and along her body, creating a magical or emphasizing effect. The "BLOOMCHIC" logo is at the top. New white overlay text, "Perfect for lounging in or going out!", appears in the lower center, highlighting the vest's versatility for different occasions. The bright, even lighting continues to flatter the model and the garment. The overall mood is aspirational and chic.
0:15final call to action
The scene remains a full-body shot of the female model against a bright white background, wearing the navy blue hooded vest, white top, and blue jeans, with her confident smile. The "BLOOMCHIC" logo is still at the top. The background subtly darkens to a slightly muted grey, creating a soft vignette effect around the model. A prominent white oval button appears in the lower center, containing the black text "SHOP SIZES 10-30." Directly above this button, the brand name "BLOOMCHIC" reappears in a larger, bold black font, emphasizing the call to action. A white mouse cursor icon animates, moving towards the button and clicking on it, simulating user interaction. The lighting remains consistent on the model, but the softened background draws focus to the interactive elements. The overall tone is a direct and engaging sales pitch.
