0:00full watch face zoom in The scene opens with a close-up, slightly angled view of a beige ceramic IWC Schaffhausen 'Top Gun' pilot's watch, centered in the frame against a soft, bright white background, possibly a lightbox or studio setup, which creates a clean, minimalist environment. The watch face, a matte dark grey, features white Arabic numerals and baton hour markers. The date window displaying '25' is visible at the 3 o'clock position. The hands are white with luminescent material, pointing approximately to 10:50. The text 'IWC SCHAFFHAUSEN' is visible below the 12 o'clock marker, and 'AUTOMATIC' is above the 6 o'clock marker. The watch case is a muted sand-beige, matching the woven fabric strap. Lighting is soft and even, highlighting the watch's texture and details without harsh shadows. The camera performs a very subtle, slow push-in, bringing the watch face slightly closer.
0:02watch face detail rotate This shot is an extreme close-up of the watch dial, focusing on the upper right quadrant. The camera is positioned slightly above and to the right, looking down at the watch face. The white 'IWC SCHAFFHAUSEN' logo is clearly visible, as are the hands, with the minute hand pointing towards the '2' numeral and the hour hand resting near the '1'. The date window with '25' is prominent. The texture of the matte grey dial and the crispness of the white numerals and markers are emphasized. The beige ceramic case frame is visible around the dial, with a subtle bevel. The background remains a soft, diffused white. Soft, even lighting eliminates harsh reflections, allowing for clear inspection of the fine details. The watch subtly rotates clockwise, slowly revealing more of the dial's surface and the slight curvature of the crystal.
0:05full watch side rotate The camera pulls back slightly to a medium shot, showcasing the full watch from an angled perspective. The watch is still centered against the bright white, diffused background. It is oriented to reveal the right side of the watch case, including the textured, oversized crown. The beige ceramic case is prominent, showing its thickness and the integration with the matching fabric strap. The matte dark grey dial with its white numerals is still clearly visible, though less detailed than in previous shots. The lighting remains soft and even, highlighting the watch's three-dimensional form and the subtle texture of the strap. The watch continues its slow, controlled clockwise rotation, allowing viewers to appreciate its profile and overall design.
0:07watch back detail reveal The scene transitions to an extreme close-up focusing on the watch's stainless steel case back. The beige ceramic watch case frames the circular, brushed metal back. The case back is intricately engraved with text and the 'TOPGUN' logo, featuring an eagle and a star, encircled by text that reads 'INTERNATIONAL WATCH CO. PILOT'S WATCH UNITED STATES NAVY FIGHTER WEAPONS SCHOOL'. A serial number '2345678' and '10 BAR' are also engraved. The lighting remains consistent, softly illuminating the polished and brushed textures of the metal, making the engravings crisp and legible. The watch continues to slowly rotate clockwise, allowing the entirety of the detailed case back engraving to be viewed clearly. The background is a stark, clean white, ensuring full attention on the product detail.
0:12full watch static face The camera returns to a medium shot of the IWC Schaffhausen 'Top Gun' pilot's watch, centered and positioned at a slight angle, facing slightly upwards towards the camera. The entire watch, from the beige ceramic case to the matching woven strap and the dark grey dial, is visible. The white Arabic numerals, baton markers, and date window are clear. The hands are set to approximately 10:50. The background is a pristine, soft white, characteristic of a studio setting. The lighting is uniform, showcasing the watch's material and color without distraction. Unlike previous shots, the watch is completely static, holding the composition to allow for a final appreciation of its design. The camera remains stationary, providing a steady and clear view.
0:15brand logo end card The screen transitions to a clean, minimalist white background. Centered on this white canvas is the IWC Schaffhausen brand logo. The letters 'IWC' are displayed in a bold, sans-serif font, with 'SCHAFFHAUSEN' written directly below it in a smaller, slightly thinner sans-serif font. Both lines of text are in black, creating a high-contrast and elegant presentation against the bright white. There are no other graphics or elements on screen. The lighting is perfectly even, ensuring the logo is crisp and clear. The camera is static, holding the shot of the brand identity.
