0:00woman playful expression
The scene opens with a medium close-up of a young adult woman with long, wavy blonde and light brown hair. She is framed from the chest up, looking directly at the camera with a playful, scrunched-face expression, pulling the collar of her cream-colored, ribbed knit top slightly. Her eyes are narrowed in a mischievous way, and her lips are pursed. The background is an out-of-focus indoor setting, appearing to be a modern home with light-colored walls and possibly a staircase or open doorway in the distance, bathed in soft, natural light. Dominant colors are muted creams, light browns, and pink from the overlay banner. A banner at the top of the frame reads "ULTA BEAUTY JUMBO LOVE" in pink and red, and "#PureologyPartner" is visible in the top right.
0:01woman hair over face
This is a medium close-up shot of the same woman, transitioning from the previous scene. Her expression is now more serious or slightly distressed as she pulls a large mass of her long, light-colored hair forward to cover the lower half of her face, with her hands cupping the hair around her mouth. The hair appears somewhat dry and frizzy in this presentation. The background remains the same blurred, neutral-toned indoor setting, and the soft lighting persists. The overall color palette is still warm and neutral, with the hair's lighter tones prominent. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' hashtag are still visible at the top.
0:02close up hair roots
The camera shifts to a very tight close-up on the woman's hair, specifically focusing on the roots and scalp. The hair is parted, revealing her scalp, and individual strands of dark brown, light brown, and blonde hair are clearly visible, indicating color-treated hair with some root growth. The texture appears a bit coarse, highlighting potential damage. The lighting is bright and even, illuminating the different hair colors. The background is completely blurred out, focusing entirely on the hair. The top banner with 'ULTA BEAUTY JUMBO LOVE' and '#PureologyPartner' is still present.
0:03woman styled hair
The scene returns to a medium shot of the woman, now presenting a much healthier and styled look. She is smiling broadly and confidently, running her fingers through her voluminous, shiny, and perfectly waved blonde and light brown hair. Her hair looks soft, bouncy, and lustrous. She is wearing the same cream-colored ribbed knit top. The background is the same blurred, neutral indoor setting, suggesting a bright and airy environment. The soft, even lighting enhances the healthy appearance of her hair. The color palette is bright and fresh. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' remain at the top.
0:05woman holding products
In a medium close-up, the woman holds up two large, identical turquoise blue bottles of 'Pureology Strength Cure' shampoo and conditioner, one in each hand, prominently displaying them to the camera. She maintains a warm, pleased smile as she looks towards the viewer. The bottles are tall and slender, with dark purple caps. Her cream-colored knit top is still visible. The background remains the same blurred, neutral indoor setting, providing a clean contrast to the product. The lighting is bright and even. The color palette is dominated by the vibrant turquoise of the bottles and the warm neutrals of her attire and background. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' are consistent at the top.
0:06product details bottles
A close-up shot focuses on the labels of the two turquoise blue 'Pureology Strength Cure' bottles, held by the woman. The labels are clearly legible, detailing the product names: 'PUREOLOGY PROFESSIONAL COLOR CARE STRENGTH CURE SHAMPOO/SHAMPOOING' and 'STRENGTH CURE CONDITIONER/APRÈS-SHAMPOOING'. Further details like 'FOR DAMAGED, COLOR-TREATED HAIR', 'ZEROSULFATE ANTIFADECOMPLEX', and '100% VEGAN INGREDIENTS' are visible. The bottles are slightly angled towards each other, with the dark purple caps prominent at the top. The background is subtly blurred, hinting at the indoor setting. The lighting is bright and focused on the product. The predominant colors are the vibrant turquoise and black text on the labels, contrasted with the neutral background. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' persist at the top.
0:08shampooing hair shower
The scene switches to an overhead shot showing the back and side of the woman's head and shoulders in a shower. Her long, dark hair with visible blonde highlights is thoroughly wet and covered in abundant white shampoo lather. Her hands are actively massaging the shampoo into her scalp and hair, creating a rich foam. Water droplets are visible on her skin and hair. The background is a clean, bright white tiled shower wall, providing a stark contrast to her dark hair and the white lather. The lighting is bright and overhead, typical of a bathroom. The dominant colors are the black and blonde of her hair, white lather, and the white tiles. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' overlay are maintained.
0:09combing wet hair shower
This shot is an overhead view of the woman's back in a shower, focusing on her wet hair. Her long hair, now appearing sleek and conditioned, is being gently combed through with a wide-toothed white comb. The dark roots and vibrant blonde/light grey highlights of her hair are clearly visible as the comb glides through, detangling it. The water on her hair makes it look smooth and manageable. The background is a clean, white tiled shower wall. The lighting is bright and direct, highlighting the texture and color of her hair. The color palette is mainly black, blonde/grey, and white. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' overlay are still present.
0:11dispensing product into hand
A close-up shot focuses on a person's hands. One hand holds a large, turquoise blue 'Pureology' bottle upside down, squeezing it gently. The other hand, with light pink polished nails and a gold chain bracelet on the wrist, cups to receive a dollop of a light pink or beige, creamy product being dispensed from the bottle's dark purple cap. Water droplets are visible on the skin, suggesting a shower or bathroom setting. The background is blurred and light-toned. The lighting is bright and direct. The dominant colors are the turquoise of the bottle, the light pink of the product, and the warm skin tones. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' hashtag are visible at the top.
0:13woman healthy hair reveal
The scene returns to an over-the-shoulder shot of the woman, showcasing her long, wavy blonde and light brown hair from the back. Her hair looks incredibly healthy, voluminous, and shiny, with perfectly defined waves and a smooth texture. It appears completely dry and styled. The background is the same blurred, neutral-toned indoor setting, providing depth. A white text overlay, 'Stock Up Now!', appears in the lower center of the screen. The lighting is soft and even, highlighting the hair's improved condition. The color palette is bright, featuring warm browns, blonde, and neutral background tones. The 'ULTA BEAUTY JUMBO LOVE' banner and '#PureologyPartner' are present at the top.
0:14promotional graphic
This is a static graphic screen with a solid light pink background. Large, bold, dark pink text dominates the center of the frame, reading "JUMBO LOVE GO BIG!". Below this, in smaller, dark pink font, is the text "Score up to 45% off jumbo haircare.". At the bottom, the call to action "Shop now at" is displayed, followed by the 'ULTA BEAUTY' logo, which features the word 'ULTA' in a stylized font with a smaller 'BEAUTY' underneath, all in dark pink. The overall aesthetic is clean, vibrant, and promotional, designed to grab attention with its bold messaging. The lighting is uniform and bright as it's a digital graphic. The color palette is simple: light pink background and dark pink text/logo.
