0:00jogging character active
The scene opens with a wide shot of a cheerful, round, green animated character, resembling a large bean or pea, jogging vigorously on a paved, light grey checkered path. This path is set against a vibrant outdoor backdrop featuring lush green trees on either side and a bright blue sky with fluffy white clouds overhead, suggesting a sunny day in a park or golf course. The character, with a wide, smiling mouth and cartoon eyes, wears a bright yellow headband and matching armbands, indicating athletic activity. In the far background, partially obscured by the jogging character, another taller, slender green character wearing sunglasses and a yellow jacket stands static. A bright green rectangular text box with rounded corners is positioned prominently at the top center of the screen, displaying the Spanish text "Mientras algunos se esfuerzan" (While some make an effort) in white, bold sans-serif font. The overall color palette is dominated by greens, blues, and light greys, conveying a fresh and energetic mood.
0:02jogging character exhausted
The scene continues with the same outdoor setting and paved path. The previously energetic, round, green animated character is now visibly exhausted. It stands hunched over, with hands resting on its knees, head bowed, and mouth open with a tired expression, showing cartoon-like fatigue lines around its eyes. The bright yellow headband is still in place. The taller, slender green character with sunglasses and a yellow jacket remains in the background, standing still and observing. The text box at the top center of the screen has changed, now displaying "para verse bien" (to look good) in the same white, bold sans-serif font against a bright green background. The lighting remains bright and natural, indicating a clear, sunny day. The mood shifts from energetic to slightly humorous, highlighting the contrast in effort. The camera maintains a wide shot, keeping both characters in view, though the exhausted character is the primary focus.
0:05cool character revealed
The camera smoothly pans and slightly zooms to center on the tall, slender, green animated character. This character, previously in the background, now stands confidently in the mid-ground, holding a black smartphone with its left hand, displaying a home screen with various app icons. It wears a stylish bright yellow bomber jacket, a green dress, and black sunglasses, exuding an air of coolness and effortlessness. Its posture is relaxed, with one hand on its hip and a subtle, knowing smile on its face. The exhausted character from the previous scene is no longer in frame. The outdoor setting with the paved path, green trees, and blue sky remains, bathed in bright, natural sunlight, creating a clear and pleasant environment. The bright green rectangular text box at the top now reads "a mí me cuesta poco" (it costs me little) in white, bold sans-serif font. The overall mood is confident and a bit smug.
0:07phone screen closeup
The camera executes a smooth and rapid zoom-in, transitioning from the medium shot of the character to a tight close-up on the black smartphone screen held by the green animated hand. The hand, with three distinct, rounded green fingers gripping the phone, is clearly visible on the left side of the frame, wearing a portion of the yellow jacket sleeve. The smartphone screen displays a typical Android home screen, featuring app icons, a Google search bar, and a weather widget showing "60°" and "65°/45°" for Atlanta. The time reads "11:00 AM" and the battery is at "100%". The background remains the bright outdoor park setting, but it is now out of focus, serving as a blurred backdrop. The bright green rectangular text box "a mí me cuesta poco" remains prominently at the top of the frame. The focus is entirely on the functionality and clear display of the smartphone.
0:08advertisement screen
The scene undergoes a sharp visual transition, shifting from the outdoor park setting to a solid, vibrant lime-green background. The green animated hand, still holding the black smartphone, remains prominently in the lower-right portion of the frame. The phone's screen continues to display the Android home screen from the previous shot. Bold, white sans-serif text overlays appear on the left side of the screen, against the plain green background. The primary text reads "En Cricket tenemos teléfonos premium sin precios que estresan." (At Cricket we have premium phones without stressful prices.) Below this, the "cricket wireless" logo is displayed in white, with the 'cricket' text in a smaller, stylized font and 'wireless' in all caps. The overall composition is clean and minimalistic, typical of an advertisement, with a strong brand focus. The color palette is dominated by the bright green, white text, and the black and purple of the phone screen, creating a high-contrast and impactful visual.
