0:00Animated text with question marks A vertical video frame displays a soft, light blue background (#D6F0F4). Centered vertically and horizontally, large, bold teal text (#007A8A) reads "How much will you save?". Above this in smaller, regular teal font, "Mystery deals" is displayed. Throughout the scene, numerous teal question marks of varying sizes (#007A8A and lighter shades) appear and animate, seemingly floating upwards and rotating slightly across the screen, adding a playful and curious element. Some question marks are partially visible off-screen, suggesting a continuous pattern. The lighting is even and soft, emanating from an unseen source, creating no shadows. The overall color palette is cool and inviting, with a dominant light blue and contrasting teal text and graphics.
0:07White wipe transition A bright white solid color rapidly wipes from the right side of the screen to the left, completely covering the previous scene and preparing for the next. The background behind the wipe is still the light blue with animating question marks from the previous scene, but it quickly gets covered. The lighting is bright and even across the white wipe, with no discernible shadows. This is a very quick transition segment, acting as a visual pattern interrupt.
0:08Brand logo reveal and CTA The screen is initially a clean, very light blue or off-white background (#D9F0F4 or similar light shade). A small, stylized teal fish icon (#007A8A) appears in the upper-middle of the frame. Shortly after, the word "Snapfish" in the same teal color and a sans-serif font appears to the right of the fish icon, forming the full brand logo. Below the logo, a teal button with rounded corners and white text emerges, displaying "Shop now". The background remains static and evenly lit, creating a clear and unobstructed view of the brand elements. The overall aesthetic is clean, minimal, and brand-focused.
