0:00opening salon overview logo A wide shot of a brightly lit, modern hair salon interior. The camera is static, capturing a bustling but blurred scene. Natural light streams in from large windows on the left, casting subtle shadows on the polished concrete floor, which reflects some of the overhead strip lighting. The color palette is dominated by neutral tones: grey floors, white walls, and strategic accents of lush green from large potted plants, some slightly out of focus in the foreground, framing the shot. Two individuals, appearing blurred due to their motion, move within the salon space; one stands near a client in a salon chair, and another walks across the frame. The overall atmosphere is clean and contemporary. Prominently displayed in the center of the frame are the large white text 'AVEDA' and 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' below it.
0:02stylist and client preparation A medium shot inside a well-lit salon, capturing a female hairstylist standing behind a female client seated in a black, modern salon chair. The stylist, with long blonde hair, wears a chic black sleeveless top, and her hands are gently placed on the client's shoulders or hair, indicating a moment of consultation or preparation. The client, also with long blonde hair, wears a black sleeveless top and casual light blue jeans, looking slightly upward and to the right with a soft, anticipatory expression. The background is a clean salon setting with white walls, a large window, and scattered green plants, all softly blurred to maintain focus on the subjects. The lighting is bright and even, creating a warm and inviting atmosphere. White text 'TRULY BESPOKE HAIR COLOR. ONLY AT AN AVEDA SALON.' is overlaid on the right side of the screen.
0:03hair color inventory An extreme close-up shot of multiple shelves filled with Aveda hair color products. The camera performs a slow, deliberate pan upwards, revealing neatly stacked rows of red-orange cardboard boxes with white labels, followed by sections of identical blue boxes. Interspersed between the boxes are metallic tubes of hair color, some with black caps, suggesting a wide array of shades and formulations. The dark shelving contrasts with the vibrant product packaging. The lighting is bright and even, meticulously illuminating the products and emphasizing their organized presentation. White text 'TRULY BESPOKE HAIR COLOR. ONLY AT AN AVEDA SALON.' remains overlaid from the previous scene, positioned on the left side of the frame.
0:05weighing ingredients An overhead shot directly down onto a modern digital kitchen scale. A sleek black weighing bowl rests centrally on its silver base. Initially, the scale's green digital display reads '0 g'. A white, finely milled powder, presumably a hair lightener or developer, is then carefully poured into the bowl, accumulating into a soft mound. As the powder settles, the digital display updates to '38 g'. The background is a soft, out-of-focus light grey surface, ensuring full attention on the precise measurement process. The lighting is bright and clear, highlighting the contrast between the white powder and the black bowl.
0:07mixing liquid ingredient This overhead shot continues the precise hair color preparation, focusing on the black bowl atop the digital scale. A clear, viscous liquid, likely a developer, is meticulously squeezed from a dark green bottle with a white nozzle into the white powder. The liquid gently pools onto and mixes with the powder, beginning to form a thick, creamy white paste. The digital scale's display updates to '52 g', indicating the added weight of the liquid. The background remains a soft, blurred light grey, keeping the emphasis on the mixing process. The lighting is consistently bright, allowing for clear visibility of the ingredient textures.
0:08adding colorant and mixing An overhead shot captures the detailed process of preparing hair color within a black bowl resting on a digital scale. A precise amount of dark red or brown liquid colorant is carefully squeezed from a tube into the existing white paste. A skilled hand, holding a dark spatula or mixing brush, then meticulously blends all the components. The mixture transforms from white to a uniform, smooth, and creamy hair color. Throughout this process, the digital scale's display dynamically changes, showing measurements like '29 g', '8 g', '21 g', and '41 g' as ingredients are added and thoroughly incorporated. White text, 'EXPERT AVEDA COLORIST', is overlaid on the upper part of the bowl, highlighting the professional expertise. The lighting is bright and focused, ensuring every detail of the mixing is visible.
0:12whisked texture close up An extreme close-up shot focuses on a luscious, white, creamy, and whipped texture, strongly suggesting a perfectly mixed hair color or a rich treatment product. The tines of a whisk are partially visible within the frame, actively creating soft peaks and elegant swirls in the dense, airy substance. The background is intentionally blurred, presenting soft, gradient tones of pink and purple that add a touch of sophistication to the composition. The lighting is soft and diffused, enhancing the creamy, smooth appearance of the product. Overlaid in white text, 'NOURISHING 100% VEGAN TREATMENT' appears first, followed by 'HAIR COLOR', highlighting the product's beneficial properties.
0:14hair color application brush An extreme close-up shot meticulously details the application of hair color. A wide, flat hair coloring brush, held by a gloved hand, is seen precisely spreading a generous amount of white, creamy hair color mixture onto a section of hair. The hair at the roots is a natural light brown or dark blonde, providing a clear contrast against the bright white product being applied. The brush coats individual strands with careful precision, ensuring even saturation. Only the brush, the hand, and the section of hair are in sharp focus, with the background blurred to emphasize the intricate process. White text 'NOURISHING 100% VEGAN TREATMENT HAIR COLOR' is overlaid on the upper left, reinforcing the product's benefits.
0:15hair color application detail This extreme close-up shot offers a very detailed view of hair being prepared for coloring. A tool, possibly a fine-toothed comb or the tail-end of a brush, is expertly used to section and separate individual strands of hair. Streaks of white hair color product are already visible on some strands, indicating ongoing application. The hair appears to be a natural light brown or dark blonde. The focus is incredibly tight, highlighting the texture of the hair and the precision of the styling tool, with the surrounding elements completely blurred out. White text 'NOURISHING 100% VEGAN TREATMENT HAIR COLOR' remains overlaid on the left side of the frame.
0:16hair rinsing under water An extreme close-up shot focuses on dark brown hair being rinsed thoroughly under a stream of water. The cascading water creates a dynamic, sparkling effect as it flows over the hair strands. The movement of water and hair is central to the frame, with individual strands visible yet slightly blurred by the liquid's flow. Soft highlights catch the light on the water droplets, adding an ethereal quality. The background is a gently blurred, light grey, ensuring the viewer's attention is drawn to the rinsing process. The overall mood is clean and refreshing.
0:18water over hair macro An ultra close-up, almost macro shot, captures the intricate detail of water flowing over individual strands of dark blonde or light brown hair. The focus is incredibly sharp on the hair and water interaction. Each hair strand is distinctly visible as the water streams over them, creating a mesmerizing pattern of reflections and subtle blurring due to the liquid's movement. Bright highlights glint off the water, enhancing the sense of cleanliness and hydration. The background is completely out of focus, ensuring maximum attention on the delicate interplay between hair and water. The scene evokes a feeling of purity and meticulous care.
0:20stylist and client reveal blonde A medium shot captures a heartwarming moment between a female hairstylist and her blonde female client in a brightly lit salon. The stylist, with long blonde hair and wearing a sophisticated black turtleneck and gold necklace, stands behind the client, gently running her hands through the client's freshly colored, voluminous blonde hair, showcasing its texture and shine. The client, also blonde, sits smiling softly, looking downwards and to the right, clearly delighted with her new look. The background is softly blurred, providing just enough detail to establish the modern salon setting. White text 'RICH, SHINY, ONE OF A KIND COLOR' is overlaid on the lower left, emphasizing the outstanding results. The scene conveys happiness, satisfaction, and professional expertise.
0:21blonde client hair close up A close-up shot lovingly frames the face and voluminous, shiny blonde hair of the female client. Her light blue eyes sparkle slightly, and a subtle, satisfied smile plays on her lips, conveying contentment. Her hair is a cascade of rich, multi-dimensional blonde tones, styled in soft, bouncy waves that frame her face beautifully. The light catches the individual strands, emphasizing their healthy sheen and vibrant color. The background is softly blurred, ensuring that the focus remains entirely on her radiant expression and perfect hair. White text 'RICH, SHINY, ONE OF A KIND COLOR' is overlaid on the lower left, reiterating the visual message of exceptional results.
0:22stylist and client reveal brunette A medium shot in a modern salon showcases a male hairstylist and his female client, both radiating satisfaction. The stylist, sporting short dark hair, a neatly trimmed beard, and visible arm tattoos, wears a stylish black shirt layered with gold necklaces. He stands behind the client, gently running his hands through her newly colored, rich dark brown hair, highlighting its beauty. The client, with long, dark wavy hair, beams with a bright, happy smile, looking directly at the camera, exuding confidence and joy. White text 'RICH, SHINY, ONE OF A KIND COLOR' is overlaid on the lower left, reinforcing the quality of the result. The background is a softly blurred salon environment, maintaining focus on the individuals and their interaction.
0:23brunette client smile close up An extreme close-up shot focuses intently on the lower half of the brunette client's face, specifically her mouth and chin, from the previous scene. Her lips are slightly parted in a gentle, warm smile, revealing a glimpse of perfectly white, even teeth. Her skin appears smooth and well-maintained. The side of her long, dark brown hair softly frames her cheek, adding a touch of natural beauty to the composition. The lighting is soft and flattering, emphasizing her radiant smile and the healthy glow of her skin. The background is completely blurred, ensuring full attention on this detail of her happy expression.
0:24hair texture naturally derived A close-up shot captures a vibrant head of dark brown, wavy hair. The hair exhibits a healthy sheen and appears full of life, with subtle natural highlights adding depth to its rich color. The shot is framed slightly from behind, allowing the viewer to appreciate the texture and gentle movement of the hair. White text '.96% NATURALLY DERIVED*' is boldly overlaid on the left side of the screen, with a small asterisk indicating a disclaimer. The background is softly blurred, ensuring the hair remains the central focus. The lighting is consistent and flattering, enhancing the hair's natural beauty and shine.
0:25hair movement powered by plants A close-up shot focuses on a dynamic movement of dark brown, wavy hair, similar to the previous scene but with an enhanced sense of motion. The hair cascades softly, demonstrating its healthy, well-conditioned state and natural bounce. White text 'POWERED BY PLANTS' is overlaid on the left side of the screen, positioned against the rich brown backdrop of the hair. A small asterisk is discreetly visible at the bottom right of the screen, referring to an underlying disclaimer, though the text itself is not legible. The background is entirely out of focus, allowing the hair's texture and movement to be the sole point of interest. The lighting is soft, emphasizing the hair's natural luster and health.
0:26blonde client looking back A medium close-up shot captures the blonde female client from earlier scenes, seen looking back over her right shoulder directly at the camera. Her expression is one of confident satisfaction and happiness, with a gentle smile gracing her lips. Her long, voluminous blonde hair, styled in soft waves, cascades beautifully over her shoulder, appearing exceptionally shiny and healthy. She wears a simple yet elegant black sleeveless top. White text 'CREATED JUST FOR YOU' is prominently overlaid on the lower center of the screen, emphasizing personalized results. The background is softly blurred, ensuring the viewer's focus is entirely on her radiant face and perfectly styled hair. The scene radiates a sense of personal triumph and tailored beauty.
0:27salon call to action A wide shot of a bright, modern hair salon interior, mirroring the opening scene but featuring different individuals and actions, suggesting ongoing activity. The salon is bathed in soft, natural light from large windows, creating a clean and airy atmosphere. The décor features neutral tones—grey polished concrete floors, white walls—and is softened by several potted green plants. Two hairstylists are engaged with clients in black, hydraulic salon chairs. One female stylist with blonde hair, dressed in a black dress, is attending to a seated client, while another blurred figure, also female, walks purposefully in the background. The camera remains static, capturing the overall professional environment. White text 'BOOK AN APPOINTMENT AT AN AVEDA SALON' is prominently overlaid on the left side, serving as a clear call to action. In the top right corner, a small 'AVEDA' logo is visible, accompanied by 'certified B Corporation' text and a 'V' (for vegan) certification symbol. A smaller legal disclaimer text is positioned at the bottom left of the frame.
