0:00intro winter portrait canadian flag A medium shot frames a person from the chest up, obscured by a translucent red Canadian flag graphic overlaid on the scene. The background is a blurry, snowy winter landscape, with white snow banks and sparse dark tree branches visible. The lighting is bright and diffused, suggesting an overcast winter day. White text in a bold sans-serif font, partially visible, reads 'Do you know w'. The overall mood is cold but intriguing, with the flag graphic hinting at a national theme. The camera is static.
0:01intro winter portrait canadian flag extended text This scene is identical to the previous one, featuring a person from the chest up, largely obscured by a translucent red Canadian flag graphic. The snowy winter landscape remains blurry in the background, with white snow and dark branches. The lighting is bright and diffused. The white, bold sans-serif text overlay now fully reads 'Do you know why Canadians say eh so much?'. The added text expands on the initial intrigue, maintaining a cold but curious atmosphere. The camera remains static.
0:02vintage bicyclists A grainy, vintage-style wide shot captures two older individuals riding bicycles along a paved road. The background features a blurred, vibrant green hedge on the right and a light-colored building on the left. The lighting is bright and natural, suggesting a sunny day, though the vintage filter mutes the colors slightly. The woman in the foreground wears a pink skirt and plaid shirt, while the man behind her is in a red shirt. White text overlay in a bold sans-serif font reads 'Well, scientists actually'. The scene evokes a nostalgic, leisurely outdoor activity. The camera is static but simulates a slight, natural motion blur.
0:04winter selfie child adult A close-up shot features a Black woman and a young Black child, both smiling broadly and waving towards the camera, as if taking a selfie or video call. They are bundled in warm winter clothing, including a beige scarf, a tan winter coat with a fur-lined hood for the woman, and a dark green coat with a yellow striped beanie for the child. The background is a snowy outdoor setting, with a brown wooden building partially visible. Natural, bright lighting illuminates their happy expressions. White text in a bold sans-serif font reads 'answer, and'. The camera is static.
0:05man holding canadian flag A medium shot shows a middle-aged Caucasian man smiling directly at the camera while holding a small Canadian flag proudly between his fingers. He has a neatly trimmed grey beard and long, wavy grey hair. He is wearing a simple white t-shirt under a light grey open cardigan. The background is slightly blurred, suggesting an urban outdoor setting with hints of greenery and modern architecture. The lighting is natural and bright, highlighting his cheerful expression. White text in a bold sans-serif font reads 'beautiful.'. The camera is static.
A dynamic wide shot presents a view of the Earth from space, with a focus on a large landmass, presumably North America, partially shrouded in clouds. The planet is slowly rotating against the dark, starless expanse of space. The lighting emphasizes the curve of the Earth, with soft highlights and deep shadows. White text in a bold sans-serif font reads 'A Canadian'. The overall mood is expansive and scientific, highlighting a global perspective. The camera slowly pans across the Earth's surface.
0:07man carrying log by lake A wide shot shows a man walking purposefully along a rocky and grassy shoreline next to a stunning turquoise lake. In the background, majestic grey mountains rise under a partially cloudy sky. The man is carrying a large, heavy-looking log balanced on his shoulder. The lighting is bright and natural, typical of a slightly overcast but clear day, casting soft shadows. White text in a bold sans-serif font reads 'linguistics'. The scene conveys a sense of strength and connection to nature. The camera is static.
0:08deer eating leaves A close-up shot focuses on the head and upper body of a deer with large, velvet-covered antlers. The deer is actively eating green leaves from a bush, its mouth open and chewing. The background is a slightly blurred natural landscape, with hints of grey mountains under a bright, cloudy sky. The lighting is natural and clear, highlighting the textures of the deer's fur and antlers, and the vibrant green of the leaves. White text in a bold sans-serif font reads 'eh'. The scene captures a peaceful moment in nature. The camera is static.
0:09canadian flag flying A wide shot captures a Canadian flag, vibrant red and white, proudly waving in the wind from a tall flagpole mounted on a building rooftop. The building has a dark brown roof with red decorative elements. Above, a bright, cloudy sky dominates the frame, with varied shades of grey and white clouds. The natural lighting is clear and bright, enhancing the colors of the flag. White text in a bold sans-serif font reads 'isn't filler. It's an'. The scene is emblematic of national pride. The camera is static.
0:10farmer at market stall A medium shot captures an elderly man, likely a farmer or vendor, standing behind a market stall laden with fresh produce. He wears a straw cowboy hat, a red and green plaid shirt, and a dark apron. His gaze is directed slightly off-camera as he interacts with someone. On the stall, there's a basket overflowing with bright red bell peppers, surrounded by onions and bottles. The lighting is warm and sunny, suggesting an outdoor market setting on a clear day, casting some dappled shadows. White text in a bold sans-serif font reads 'invitation.'. The scene evokes community and fresh, local goods. The camera is static.
0:11woman taking photo by lake A medium shot focuses on a young woman taking a photo or video of a man who is partially visible, with a scenic lake and distant mountains in the background. The woman is holding a smartphone, aiming it at the man. She is wearing a white strapless top and dark shorts. The man is wearing a striped green and white short-sleeved shirt. The sky is bright blue and clear, and the overall lighting is natural and vibrant. White text in a bold sans-serif font reads 'statements'. The scene captures a moment of shared experience and modern connection in a beautiful natural setting. The camera is static.
0:12group on dock overhead An overhead wide shot captures four young adults walking away from the camera on a wooden dock that extends over clear, blue water. The sun is high, casting long, distinct shadows of the individuals onto the wooden planks. The background features more calm lake water and distant, hazy mountains under a bright sky. The lighting is stark and clear, creating a peaceful yet structured composition. White text in a bold sans-serif font reads 'includes'. The scene conveys a sense of togetherness and shared journey. The camera is static.
0:13close up hands and phone cases A close-up shot focuses on the hands and legs of several individuals sitting on a white blanket with a red cherry pattern, outdoors. Various colorful Pela phone cases with unique designs are scattered on the blanket. One hand is shown picking up a small object, possibly a phone or case. The lighting is bright and natural, with soft shadows indicating a sunny day filtered through foliage. White text in a bold sans-serif font reads 'collaborative'. The scene highlights the product in a casual, social context. The camera is static.
0:14group selfie outdoors A close-up shot from a slightly low angle captures three young adults taking a group selfie outdoors. A young woman in the center holds the smartphone, which has a colorful, patterned Pela case, up towards them. All three are smiling and appear happy, bathed in warm, natural sunlight filtering through green foliage in the background. White text in a bold sans-serif font reads 'of'. The scene radiates joy and friendship, centered around the product. The camera is static.
0:15close up hands holding phone case An extreme close-up focuses on a pair of hands holding a smartphone encased in a light grey, subtly textured Pela case. The background is a soft, blurry green, suggesting outdoor foliage. The hands are adorned with rings on multiple fingers, adding a touch of personal style. The lighting is natural and gentle, highlighting the details of the phone case and jewelry. White text in a bold sans-serif font reads 'someone'. The scene emphasizes the aesthetic and tactile qualities of the product. The camera is static.
0:16man exhaling cold air An extreme close-up captures the lower half of a man's face, specifically his mouth and a full, dark brown beard. He exhales, and his breath is visibly frosty in the cold air, rising from his mouth. His teeth are clean and white. The background is a bright, indistinct white, suggesting a snowy or very cold environment. The lighting is direct, emphasizing the texture of his beard and the vapor from his breath. White text in a bold sans-serif font reads 'day,'. The scene vividly conveys a sense of cold weather. The camera is static.
0:17phone camera interface A close-up shot focuses on a hand holding a smartphone, with the phone's camera interface displayed on the screen. The screen shows a preview of two women, likely from a previous scene or a photo within the phone, indicating the phone's functionality. The phone case is a light pink or beige. The background is a blurry, light-colored indoor setting, possibly showing a wall or furniture. The lighting is soft and ambient. White text in a bold sans-serif font reads 'asking'. The scene highlights the smartphone and its camera features. The camera is static.
0:18group selfie outdoors 2 A close-up shot from a low angle captures three young adults taking a group selfie outdoors. A young woman in the center holds the smartphone, which has a blue and white patterned Pela case, up towards them. All three are smiling and appear happy, bathed in warm, natural sunlight with green foliage in the blurred background. White text in a bold sans-serif font reads 'Do you agree?'. The scene radiates joy and friendship, emphasizing the shared experience facilitated by the product. The camera is static.
0:19two women laughing red curtain A medium shot frames two women, one with curly hair and one older, both laughing heartily. The woman with curly hair is to the left, wearing a light denim jacket, while the older woman on the right wears a patterned orange and black top. They are positioned against a rich, dark red velvet curtain background, suggesting an indoor, possibly theatrical, setting. The lighting is warm and even, highlighting their joyful expressions. White text in a bold sans-serif font reads 'Are we in'. The scene conveys genuine happiness and camaraderie. The camera is static.
0:20two women laughing red curtain extended text This scene is identical to the previous one, featuring two women, one with curly hair and one older, both laughing heartily against a rich, dark red velvet curtain background. The lighting is warm and even, highlighting their joyful expressions. White text in a bold sans-serif font now reads 'Are we in this together?'. The extended text emphasizes themes of agreement and unity, reinforcing the collaborative mood. The camera is static.
0:21group selfie outdoors 3 A close-up shot from a low angle captures three young adults taking a group selfie outdoors. A young woman in the center holds the smartphone, which has a colorful, patterned Pela case, up towards them. All three are smiling and appear happy, bathed in warm, natural sunlight against a clear blue sky. White text in a bold sans-serif font reads 'Canadians'. The scene radiates joy and friendship, subtly linking the product with a national identity. The camera is static.
A close-up shot shows a Scrabble board with wooden letter tiles forming words. The primary focus is on the words 'DROP' spelled vertically, intersecting with 'RIP' spelled horizontally. The board itself is white with blue and red squares for bonus points. The lighting is bright and even, highlighting the texture of the wooden tiles. White text in a bold sans-serif font reads 'built'. The scene cleverly visualizes the concept of 'building' inclusion into language. The camera is static.
0:23person pointing in factory A medium shot captures a person, seen from the waist down to the shoulder, wearing a red long-sleeved shirt and blue jeans, walking and pointing towards a display case in what appears to be a clean, modern manufacturing facility. The display cases are dark grey with glass tops, showcasing items that are indistinct due to distance and blur. Shelving units with various boxes are visible in the background. The lighting is bright and industrial, suggesting a well-lit workspace. White text in a bold sans-serif font reads 'our'. The scene implies production and organization. The camera is static.
0:24phone cases under glass in factory A close-up shot from a slightly elevated angle shows numerous smartphone cases laid out in neat rows under a glass cover, likely part of a production or quality control process in a factory. The cases display a variety of colors and intricate patterns. Reflections are visible on the glass surface, and a printed label with a barcode is present in the bottom left corner. The lighting is bright and even, typical of an industrial environment. White text in a bold sans-serif font reads 'instinct'. The scene highlights the product during its manufacturing stage. The camera is static.
0:25phone cases under glass in factory 2 A slightly longer close-up shot, similar to the previous, displays multiple smartphone cases neatly arranged in rows under a glass cover within a manufacturing setting. The camera performs a subtle slow push-in movement. The cases exhibit a range of unique patterns and colors, from plain black to various floral and striped designs. Clear reflections are visible on the glass. The industrial lighting is consistent and bright. White text in a bold sans-serif font reads 'work, how'. The scene visually demonstrates the variety and quantity of products being produced. The slow push-in adds emphasis.
0:27hand with compostable pellets An extreme close-up focuses on a person's open hand holding a pile of small, beige, granular pellets, which gently fall and cascade into a larger container filled with more of the same material. The background is indistinct, showing the edge of a large, possibly cardboard, box. The lighting is bright and even, highlighting the texture and uniform size of the pellets. White text in a bold sans-serif font reads 'people'. The scene emphasizes the raw, natural materials used in the product. The camera is static.
0:28woman contactless payment market A medium shot captures a young Asian woman smiling brightly as she makes a contactless payment with her smartphone at an outdoor market stall. She holds her phone up to a payment terminal, and a vendor's hand is visible receiving the payment. The background is a bustling market scene with other stalls and green foliage, all softly blurred. The lighting is bright and sunny, casting a warm glow. White text in a bold sans-serif font reads 'the economy.'. The scene conveys modern convenience and local commerce. The camera is static.
0:29blurry forest path transition A highly blurred, dynamic shot shows an abstract view of a green forest or dense foliage, with hints of a dirt path winding through. The motion blur suggests rapid movement or a quick transition. The colors are predominantly green and brown, with bright areas indicating sunlight filtering through leaves. White text in a bold sans-serif font reads 'Pela is made in'. This scene acts as a visual interlude, connecting the previous ideas to the product's origin. The camera moves rapidly, creating the blur effect.
0:30four hands holding phone cases A close-up shot features four hands, representing different individuals, each holding a smartphone with a distinct Pela case. The cases display a variety of patterns including mushrooms, abstract marble, a hiking-themed sticker bomb, and a plain light beige. The hands are arranged against a softly blurred background of green foliage, suggesting an outdoor setting. The lighting is bright and natural, highlighting the colors and textures of the phone cases. White text in a bold sans-serif font reads 'Kelowna,'. The scene showcases the diversity of the product line. The camera is static.
0:31woman handling materials in factory A medium shot shows a Caucasian woman with curly dark hair, wearing a black t-shirt and red work gloves, handling a large clear plastic bag filled with what appears to be raw material, possibly the compostable pellets, in an industrial setting. She is focused on her task, positioned between machinery or shelving units. The background shows more industrial equipment and a light-colored wall. The lighting is bright and functional, typical of a factory floor. White text in a bold sans-serif font reads 'Columbia, by'. The scene emphasizes the hands-on production process. The camera is static.
0:32woman waving with pela bag A medium shot features a young Caucasian woman with long, two-toned (dark and light) hair, smiling widely and waving directly at the camera. She has a nose piercing and wears a grey hoodie. She is holding a brown paper bag with the 'pela 360' logo printed on it. The background is a softly blurred indoor industrial setting, with shelves and packaging visible. The lighting is bright and inviting. White text in a bold sans-serif font reads 'wages.'. The scene conveys friendliness and brand association. The camera is static.
0:33hands holding phone in flower field A close-up shot focuses on a pair of hands holding a lavender-colored smartphone case, presumably a Pela case, nestled among vibrant blue-purple flowers in a field. The flowers create a soft, colorful background, and sunlight gently illuminates the scene. The natural lighting is bright and cheerful. White text in a bold sans-serif font reads 'You're'. The scene links the product to nature and sustainability. The camera is static.
0:34combine harvester close up A close-up shot captures the moving parts of a large red combine harvester, actively cutting and processing crops in a field. Dust and debris are visible in the air around the machinery. The sky above is blue with some clouds, and the lighting is bright and natural, indicating an agricultural setting during harvest. White text in a bold sans-serif font reads 'materials'. The scene highlights the source of natural, plant-based materials. The camera is static, focusing on the machinery.
0:35hands pouring compostable pellets An extreme close-up features two hands, likely belonging to a woman, holding and slowly pouring small, beige, granular pellets. The pellets cascade from one cupped hand to the other, creating a visually satisfying flow. The background is indistinct and dark. The lighting is soft but clear, emphasizing the texture and movement of the pellets. White text in a bold sans-serif font reads 'you're'. The scene underscores the raw material and its natural composition. The camera is static.
0:36phone case on soil A top-down close-up shot shows a hand gently placing a solid pink smartphone case onto dark, rich soil. The soil appears earthy and textured, suggesting a garden or natural environment. The lighting is bright and natural, casting soft shadows. White text in a bold sans-serif font reads 'petroleum'. The scene illustrates the product's connection to the earth and its compostable nature, contrasting it with petroleum-based plastics. The camera is static.
0:37broken phone case in soil A top-down close-up shot reveals broken fragments of a pink smartphone case partially buried and scattered within dark, loose soil. Some pieces are completely covered, while others are visible, suggesting a process of decomposition. The soil appears rich and organic. The lighting is natural and even, emphasizing the texture of the soil and the fractured pieces. White text in a bold sans-serif font reads 'lasts'. The scene visually represents the compostability and natural breakdown of the product. The camera is static.
0:38hand scooping soil A close-up shot focuses on an adult hand scooping up a handful of rich, dark, fertile-looking soil. The soil is loose and textured, sifting through the fingers. The background is entirely filled with more of the same dark soil. The lighting is natural, highlighting the organic quality of the earth. White text in a bold sans-serif font reads 'Our cases'. The scene emphasizes the return of the product to nature, reinforcing its sustainable credentials. The camera is static.
0:39phone case in industrial machine A close-up shot shows a hand, wearing a dark glove, precisely inserting a light beige smartphone case into a slot within an industrial machine. Blue light emanates from inside the machine, highlighting the area of insertion. The background is blurred, showing more components of the machine and an industrial wall. The lighting is a mix of ambient factory light and the distinct blue glow. White text in a bold sans-serif font reads 'protective, and'. The scene emphasizes precision and manufacturing quality. The camera is static.
0:40woman waving down stairs A low-angle medium shot captures a young Caucasian woman in a light green top and light shorts, walking down a modern wooden staircase. She smiles and waves to someone off-camera as she descends. The staircase features dark banisters, and the walls are plain white. The lighting is bright and even, suggesting an interior residential or commercial space. White text in a bold sans-serif font reads 'backed'. The scene conveys a friendly and approachable persona. The camera is static, looking up the stairs.
0:41phone case drop test An extreme close-up, in slow motion, shows a smartphone case with a colorful, abstract design (purple, blue, yellow) being dropped onto a textured wooden surface. The camera is positioned low, focusing on the impact. The background is a blurry mix of green and possibly human legs in white shoes, indicating someone standing over the dropped item. The lighting is bright and natural. White text in a bold sans-serif font reads 'screen'. The scene demonstrates the product's protective qualities through a drop test. The camera is static but captures the dynamic action in slow motion.
0:42phone case on ground after drop A close-up shot, with a slightly shaky, handheld feel, shows a light blue and white patterned smartphone case lying on a ground covered with dry leaves and dark soil. The camera briefly focuses on the case before shaking slightly, as if from the impact of the drop. The background is blurry, showing green foliage and bright spots of light. White text in a bold sans-serif font reads 'Right now,'. The scene continues the drop test demonstration, emphasizing the phone case's durability and protection after impact. The camera simulates a handheld movement.
0:43woman checking phone in factory A medium shot captures a Caucasian woman with curly dark hair, wearing a black t-shirt, checking a smartphone that is placed in a light beige Pela case. She wears red work gloves and is positioned in an industrial setting, with machinery and control panels visible in the background. Her expression is focused and professional. The lighting is bright and functional. White text in a bold sans-serif font reads 'supporting'. The scene reinforces the human element in the manufacturing process and the product's quality. The camera is static.
0:44hand wiping phone case in factory A close-up shot focuses on a hand wearing a red work glove, meticulously wiping the surface of a light beige smartphone case. The action takes place in an industrial environment, with blurry background elements hinting at machinery. The lighting is bright and clean, emphasizing the detailed cleaning or finishing process. White text in a bold sans-serif font reads 'manufacturing'. The scene conveys attention to detail and care in the production of the product. The camera is static.
0:45grid of yellow phone cases in machine A close-up shot displays numerous bright yellow smartphone cases arranged in a neat grid under a glass cover, within an industrial machine. Blue light emanates from a component above the cases, possibly part of a printing or curing process. The reflections on the glass are prominent, and the machine's components are visible around the grid. The lighting is bright and artificial, typical of a factory setting. White text in a bold sans-serif font reads 'ever.'. The scene emphasizes mass production and technological precision. The camera is static.
0:46group walking forest path A wide shot shows four young adults walking away from the camera on a sun-dappled dirt path through a lush forest. Tall evergreen trees line both sides of the path, creating a natural, serene environment. One person on the far right is holding a phone, seemingly taking a picture or video. The lighting is natural, with patches of sunlight and shadow. White text in a bold sans-serif font reads 'Support your'. The scene conveys a sense of adventure, friendship, and connection to nature. The camera is static.
0:47woman smiling with phone motion blur A close-up shot of a young Caucasian woman, seen in profile, smiling as she looks at her smartphone. She wears a light-colored striped shirt. The background is a highly blurred green, indicating rapid camera movement or a fast pan, creating a sense of dynamic energy. Her smile is genuine and happy. White text in a bold sans-serif font reads 'local.'. The scene suggests a fleeting moment of joy connected to mobile technology. The camera moves rapidly.
0:48group selfie forest A close-up shot from a low angle captures three young adults taking a group selfie in a forest setting. A young woman in the center holds the smartphone, which has a light-colored Pela case, up towards them. All three are smiling and appear happy, bathed in natural sunlight filtering through green trees. White text in a bold sans-serif font reads 'That's'. The scene reinforces themes of friendship and shared moments in nature, with the product integrated into their experience. The camera is static.
0:49woman with pela case and text A close-up shot features a young Caucasian woman with dark hair, smiling confidently and looking slightly upwards, while holding a smartphone with a floral-patterned Pela case. She wears a light-colored top and delicate jewelry. The background is a blurred, warm-toned indoor setting with wooden elements. White text in a bold sans-serif font reads 'Canada.'. The scene connects the product and its values to Canadian identity. The camera is static.
0:50woman with pela case and logo A close-up shot features a young Caucasian woman with dark hair, smiling confidently and looking slightly upwards, while holding a smartphone with a floral-patterned Pela case. She wears a light-colored top and delicate jewelry. The background is a blurred, warm-toned indoor setting with wooden elements. The white 'pela' logo appears prominently overlaid in the center of the screen. The scene seamlessly transitions from branding to product. The camera is static.
0:51hands holding pela case with logo A close-up shot focuses on a pair of hands holding a smartphone with a distinctive floral-patterned Pela case. The background is a softly blurred indoor setting with warm, wooden textures and hints of vertical slats. The white 'pela' logo is prominently overlaid in the center of the screen, slowly fading in. The lighting is soft and warm. The scene serves as a final brand emphasis, showcasing the product in a visually appealing way. The camera is static, with a subtle focus shift to the logo.
