0:00introductory offer text
The screen displays a solid royal blue background. Centered at the top is the white 'Walmart+' logo, featuring its distinctive yellow starburst icon to the right of the text. Below the logo, the bold white text 'College students get a membership for' is presented. Approximately two seconds into the scene, a three-dimensional graphic of '50% off' in yellow text with an orange outline slides up from the bottom, settling centrally beneath the preceding text. A small, white legal disclaimer text appears at the very bottom, stating: '50% offer for eligible college & grad students. Subject to availability. $35 order min. Restrictions apply. One free trial per member.' The lighting is even and flat, typical of a digital graphic, creating a clean and direct presentation of the information. The overall color palette is dominated by royal blue and white, with a striking yellow highlight.
0:03walmart plus delivery
The screen transitions to a vibrant, solid yellow background, replacing the previous blue. At the top center, the white 'Walmart+' logo with its yellow starburst remains prominent. Directly below the logo, the white text 'Free same-day delivery' is displayed, emphasizing a key benefit. In the central area of the screen, a stylized white and blue Walmart+ shopping bag, adorned with the yellow starburst logo, is depicted. This bag is brimming with cartoon-like fresh groceries, including a white milk carton, a shiny red apple, a yellow bell pepper, lush green leafy vegetables, and a piece of cooked brown meat. The small white legal disclaimer text from the previous scene persists at the bottom. The scene is brightly lit with no visible shadows, maintaining a cheerful and clean digital aesthetic. The primary colors are yellow, white, and blue, complemented by the natural colors of the groceries.
0:05split screen comparison intro
The screen transforms into a split-screen layout, divided horizontally by a gracefully curved white line, resembling a gentle wave or hill. The upper section maintains the vibrant yellow background, featuring the 'Walmart+' logo at the top and the familiar white and blue Walmart+ shopping bag filled with groceries centered within it. The lower section introduces a clean white background. Centered in this white area is the bold, dark blue text 'Other services'. Below this text, a simple brown paper grocery bag is depicted, also filled with cartoon-like fresh produce, specifically green lettuce, bright orange carrots, a red bell pepper, and an avocado. The small white legal disclaimer text remains at the very bottom of the screen. The scene maintains bright, even lighting, emphasizing the clear visual comparison between the two service types through distinct background colors and imagery. The color palette focuses on yellow, white, blue, and natural food colors.
0:06other services extra fees
This scene continues the split-screen layout. The top yellow section, showcasing the 'Walmart+' logo and the blue and white grocery bag, remains unchanged from the previous scene. The lower white section, however, has been updated. Below the 'Other services' text, the phrase 'Extra fees' appears prominently in a dark blue or black typeface, drawing attention to a potential drawback. Crucially, a small, stylized white receipt with black text, implying additional charges, is now visible protruding from the front of the brown paper grocery bag. The legal disclaimer persists at the bottom of the screen. The scene's bright and even lighting continues to highlight the graphic elements, with the contrasting yellow and white backgrounds creating a clear visual distinction. The added receipt graphic subtly introduces the concept of extra costs for 'Other services'.
0:07walmart plus no extra fees
The split-screen composition persists. In the upper yellow section, text is added: 'No extra fees' now appears in dark blue/black font directly beneath the 'Walmart+' logo. The blue and white Walmart+ grocery bag filled with groceries remains below this new text, visually reinforcing the benefit. The lower white section, representing 'Other services', remains identical to the previous scene, featuring the 'Extra fees' text and the brown paper bag with the white receipt. The small white legal disclaimer continues to be present at the bottom of the screen. The scene maintains its bright, even lighting, creating a direct side-by-side comparison. The contrasting text elements clearly differentiate the fee structures of Walmart+ versus other services. The color scheme remains vibrant yellow and white, with accents of blue and natural food colors.
0:08other services item markups
The split-screen graphic continues to be displayed. The upper yellow section, featuring the 'Walmart+' logo and 'No extra fees' text above the blue and white grocery bag, remains unchanged, highlighting its existing benefit. In the lower white section, the 'Other services' text is present. The 'Extra fees' text has been replaced by 'Item markups' in a dark blue/black font. A small, bright red price tag with a string is now visibly attached to one of the grocery items inside the brown paper bag, graphically illustrating the concept of markups. The small white legal disclaimer text is consistently positioned at the bottom. The lighting is uniform and bright, ensuring all graphic elements are clearly visible. The updated text and visual cue in the lower section draw attention to another potential disadvantage of 'Other services'.
0:09walmart plus no item markups
The split-screen graphic remains on display. In the upper yellow section, the text 'No extra fees' has been replaced by 'No item markups' in a dark blue/black font, positioned below the 'Walmart+' logo. The blue and white Walmart+ grocery bag, filled with groceries, stays centered below this updated text. The lower white section, representing 'Other services', remains static, showing the 'Item markups' text and the brown paper bag with the red price tag, serving as the contrasting example. The small white legal disclaimer text is continuously present at the bottom. The lighting is bright and even, ensuring clear visibility of all graphic and textual elements. This scene further emphasizes Walmart+'s benefits by explicitly stating the absence of item markups, directly contrasting it with 'Other services'. The clean digital style is maintained with its yellow, white, and blue dominant color palette.
0:11final offer call to action
The screen returns to a full, vibrant yellow background, consolidating the visual message. At the top of the screen, the bold, dark blue text 'Just free. For real.' is prominently displayed, acting as a final persuasive statement. Below this text, the familiar stylized white and blue Walmart+ shopping bag, still filled with its cartoon-like array of groceries (milk carton, apple, bell pepper, leafy greens, and meat), is centered. Towards the bottom of the screen, a rectangular blue button with gently rounded corners appears. This button contains clear white text that reads 'Claim free 30-day trial', serving as a direct call to action. The small white legal disclaimer text is consistently present at the very bottom. The lighting is bright and uniform across the entire screen, maintaining a clean and inviting digital aesthetic. The predominant color scheme of yellow and blue creates a cheerful and trustworthy atmosphere for the final offer.
