0:00intro store aisle
The scene opens with a medium-wide shot of a brightly lit store aisle, showcasing shelves filled with books and dolls. In the foreground, two plush, salmon-pink armchairs with rounded backs and wide seats are positioned, angled slightly towards each other on a patterned carpet of dark red and beige stripes. The background features three distinct shelf sections labeled 'Advice & Activities', 'Smart Girl's Guide', and 'Care & Keeping Of', all in a dark gray finish with bright white shelving and embedded strip lighting illuminating the products. Dolls in various outfits are displayed on the top shelves, above rows of colorful books. The overall lighting is even and bright, creating a welcoming atmosphere. A prominent text overlay in bold red font reads 'What Library Section You Can Find Each Book In', centrally placed.
0:00historical character books pan
The camera executes a slow pan to the right, traversing a section of 'American Girl' display shelves. The shelves are dark gray with bright white interiors, illuminated by vertical LED strips. On the top shelf, several 'American Girl' dolls are prominently displayed, each representing a historical character and dressed in era-appropriate attire. Below them, multiple rows of 'American Girl' books, primarily historical fiction, are neatly arranged, showcasing vibrant cover art. The lighting is bright and even, highlighting the books' details. A text overlay, initially 'What Library Section You Can Find Each Book In', transitions to 'Historical Character Books' in a bold red font, placed slightly above the center of the frame. In the latter part of the pan, a hand reaches into the frame from the right, preparing to pick up a book.
0:03historical character books closeup
A close-up shot focuses on a light-skinned hand holding up an 'American Girl' book titled 'Kaya 1764: The Journey Begins'. The book cover features a young Native American girl on horseback, with mountains and forests in the background, dominated by earthy tones of brown, green, and blue. Behind the hand, the 'American Girl' display shelves are blurred but still visible, showing more historical character books and a doll's head. The hand then lowers this book and picks up another, 'Courtney 1986: Friendship Superhero', which has a vibrant purple and pink cover depicting a girl in a futuristic astronaut suit with a retro 80s aesthetic. The book is held firmly, presenting its full cover to the viewer. The lighting remains bright, with soft highlights on the book covers.
0:05girl of the year books pan
The camera pans right across a section of 'American Girl' shelves specifically dedicated to 'Girl of the Year'. The section is clearly marked with a red banner at the top displaying 'Girl of the Year' in white text. Two American Girl dolls, one with dark hair in a pink athletic outfit and another with blonde hair in a rainbow dress, are featured prominently on the top shelf. Below them, multiple rows of books associated with the 'Girl of the Year' line are neatly displayed, characterized by bright and modern cover designs. The shelves maintain the dark gray and white aesthetic with integrated strip lighting. The overall lighting is bright and even.
0:05girl of the year books closeup
A close-up shot captures a light-skinned hand holding two 'American Girl' books in front of two 'Girl of the Year' dolls. The book on the left is 'Lila Goes for Gold' with a cover featuring a gymnast in mid-air against a blue background, while the book on the right is 'SUMMER Gets to Work' showing a girl with a dog and art supplies, against a green and yellow background. Both covers are colorful and depict young girls in active or creative pursuits. Behind the books, two 'American Girl' dolls are visible from the chest up, positioned symmetrically. A text overlay 'Girl of the Year Books' is displayed in bold red font across the upper middle portion of the screen. The background shelves are softly blurred, but their white illuminated nature is discernible. The lighting is bright and direct, making the book covers pop.
0:07advice and activities pan
The camera pans right across a section of 'American Girl' shelves labeled 'Advice & Activities'. This section, like others, features a red banner with white text at the top. On the top shelf, two 'American Girl' dolls are displayed, one in a pink apron dress and another in a pink cardigan. The shelves below are filled with 'American Girl' books focused on advice and activities, identifiable by their thematic covers. The display maintains the consistent dark gray and white color scheme with integrated strip lighting. The lighting is bright and uniform.
0:08advice and activities books closeup
A close-up shot focuses on a light-skinned hand holding an 'American Girl' book titled 'Summer Treats'. The book cover features a close-up of two colorful popsicles, one red and one pink and white, set against a background of a smiling girl with blonde hair. Behind the hand, an 'American Girl' doll is visible from the waist up on the shelf, wearing a pink apron dress over a white shirt. The background display shelves are softly blurred, showcasing more 'Advice & Activities' books. A red text overlay 'Advice & Activities Books' is present in the upper middle of the frame. The lighting is bright and highlights the vibrant colors of the book cover.
0:09smart girls guide books pan
The camera pans right across a section of 'American Girl' shelves dedicated to the 'Smart Girl's Guide'. This section is clearly labeled with a red banner stating 'Smart Girl's Guide' in white text. Two American Girl dolls, one with curly dark hair and glasses in a plaid skirt, and another with straight dark hair in a striped shirt, are displayed on the top shelf. Below them, numerous 'Smart Girl's Guide' books are arranged, covering various topics like 'Money', 'Travel', and 'Drama, Rumors, & Secrets', with distinct, illustrative covers. The dark gray and white shelving with integrated strip lighting continues, creating a well-organized and brightly lit display.
0:11smart girls guide books closeup
A close-up shot features a light-skinned hand holding two 'American Girl' books from the 'Smart Girl's Guide' series. The first book shown is 'Drama, Rumors, & Secrets' with a predominantly green cover illustrating three girls interacting. The hand then switches to display 'TRAVEL', a purple-covered book depicting a girl with a suitcase and travel icons. Behind the hand, two 'American Girl' dolls are visible from the waist up on the shelf, blurred but identifiable. The doll on the left has curly dark hair and wears glasses, a magenta top, and a plaid skirt. The doll on the right has dark straight hair, wearing a blue and white striped top. A red text overlay 'Smart Girl's Guides Books' is positioned centrally at the top. The lighting is bright and highlights the clear artwork of the book covers.
0:12care and keeping of pan
The camera pans right across another section of 'American Girl' display shelves, this one labeled 'Care & Keeping Of' with a red banner and white text. Three American Girl dolls are displayed on the top shelf, all wearing matching purple pajamas with white robes or bathrobes, representing a slumber party theme. Below them, books from 'The Care & Keeping Of You' series are neatly arranged, characterized by their covers often featuring diverse groups of girls. The shelves maintain the dark gray and white design with bright strip lighting. The overall lighting is consistent and bright.
0:13care and keeping of books closeup
A close-up shot focuses on a light-skinned hand holding 'The Care & Keeping of YOU' book. The book cover features an illustration of three diverse young girls, rendered in a cheerful, cartoony style, against a white background with a large green 'YOU' text. Behind the book, three 'American Girl' dolls are visible from the chest up on the shelf, wearing matching purple patterned pajamas and bathrobes. A red text overlay 'Care & Keeping of You Books' is displayed in the upper middle of the frame. The background shelves are softly blurred, showing more books from the same series. The lighting is bright and evenly distributed, emphasizing the vibrant colors of the book cover.
0:14for little ones pan
The camera pans right across a final section of 'American Girl' shelves, dedicated to books 'For Little Ones'. This section showcases two American Girl dolls on the top shelf, dressed in whimsical, brightly colored outfits resembling a bumblebee and a fairy. Below them, numerous 'American Girl' books suitable for younger children are displayed, characterized by softer illustrations and simpler narratives. The consistent dark gray shelving with white illuminated interiors continues. The lighting is bright and welcoming, designed to appeal to younger audiences.
0:15for little ones books closeup
A close-up shot focuses on a light-skinned hand holding two 'American Girl' books from the 'For Little Ones' collection. The first book displayed is 'Willa's Wilderness Campout', featuring colorful illustrations of young girls in a tent. The hand then switches to 'Happy Birthday!', a 'Little Golden Book' with a cover adorned with balloons and portraits of classic American Girl characters. Behind the hand, two 'American Girl' dolls are visible from the waist up on the shelf. The doll on the left resembles a bumblebee with wings and antennae, while the doll on the right has red hair and a fairy-like outfit. A red text overlay 'For Little Ones' is displayed in the upper middle of the frame. The background shelves are softly blurred, showing more books for younger children. The lighting is bright and cheerful, enhancing the playful nature of the book covers.
0:16outro logo
The scene transitions to a static, solid magenta background. Centered on this background is the 'American Girl' logo in white text, featuring the brand name with a five-pointed star integrated into the 'A'. Below the logo, also in white text, is the invitation 'Visit us at Westfield Century City'. At the very bottom of the screen, in smaller white text, a disclaimer reads 'Dolls and sets each sold separately. ©2024 American Girl and related trademarks are owned by American Girl, LLC.'. The lighting is even and bright, illuminating the text and logo clearly against the striking magenta.
