0:00host asking coworker 1 The scene opens with a medium close-up shot of a young woman seated at a wooden desk in a brightly lit, modern office environment. The camera is static, focused on her upper torso and face, angled slightly from below to emphasize her gaze upward and to the right, as if listening intently to someone off-camera. She has short, dark brown hair with bangs, fair skin, and is wearing a taupe-colored long-sleeved turtleneck shirt. Her left hand is near her mouth, with her index finger gently touching her lower lip, showing white nail polish. Her right arm rests on the wooden desk, revealing a stack of silver bracelets on her wrist. The background is a soft blur of office space, with some white walls, dark office chairs, and possibly a glass partition visible, suggesting an open-plan office. Overhead lighting is even and cool-toned, creating minimal harsh shadows. White text overlays the bottom of the screen: 'Asking coworkers "What's the hardest part about meal prepping?"'. The overall mood is inquisitive and slightly contemplative.
0:03coworker response 1 This is a medium shot of a young woman standing, filmed from the waist up. She is in what appears to be a brightly lit, minimalist indoor setting with white walls in the background, possibly an office or studio. The camera is static and at eye-level, capturing her as she smiles and gestures slightly with her hands while speaking. She has long, dark brown hair, fair skin, and is wearing a red crop top under an open black zippered hoodie adorned with silver studs and chains. A silver nose ring is visible. Even, soft lighting illuminates her from the front. The same white text overlay as the previous scene, 'Asking coworkers "What's the hardest part about meal prepping?"', is present at the bottom of the screen, maintaining visual continuity for the question being posed. The atmosphere is casual and engaging.
0:04coworker response 2 The scene features a medium shot of another young woman, standing in an indoor setting that seems to be a bright, contemporary home office or co-working space. The camera is static and captures her from the waist up. She has long, flowing red hair and is wearing a dark green long-sleeved crew-neck top and a light-colored plaid skirt. She is holding her right hand to her face, covering her eyes and nose, appearing slightly frustrated or exasperated, but with a slight smile on her lips. Behind her, a white wall is decorated with three framed botanical prints and a small green plant. A camera tripod with orange accents is visible to her left. The lighting is soft and natural-looking, coming from the front. The consistent white text overlay 'Asking coworkers "What's the hardest part about meal prepping?"' remains at the bottom, linking her response to the ongoing question. The mood is lighthearted despite the expression of frustration.
0:06coworker response 3 This scene presents a medium close-up shot of a young man seated in an office chair, filmed from a slightly low angle, looking towards the right side of the frame while speaking. He is in an office environment with muted beige walls and some blurred office equipment or boxes in the background, suggesting a storage or informal workspace area. He has short, curly dark hair and is wearing a simple white short-sleeved t-shirt. He smiles as he speaks, conveying a casual and friendly demeanor. The lighting is bright and even, highlighting his features. His left hand is visible, holding a pen or stylus. The familiar white text overlay 'Asking coworkers "What's the hardest part about meal prepping?"' continues to anchor the narrative at the bottom of the screen. The overall atmosphere is conversational and relatable.
0:08host solution question The scene returns to the young woman from the opening, presented in a medium close-up shot, seated at the same wooden desk in the modern office. The camera is static, focusing on her upper torso and face. She looks upwards and to the right, initially with a thoughtful expression, then her face lights up with a big smile, conveying enthusiasm and agreement. She has short, dark brown hair with bangs, fair skin, and is wearing a taupe-colored long-sleeved turtleneck shirt. Her hands are resting on the desk. The background remains a softly blurred office environment with white walls and dark chairs. The lighting is consistently bright and cool-toned. The white text overlay at the bottom of the screen initially asks: 'Do you think it would help if you had pre-made meals ready in like 5 minutes?', then changes to 'Yes, girl!' and finally 'Absolutely!' as her expression changes. The scene transitions from problem setup to a hinted solution, setting an anticipatory mood.
This is an overhead shot looking directly down onto a stack of five pre-packaged meals. The meals are rectangular, with white lids and brown cardboard sleeves partially covering them, displaying some branding and product information. They are neatly stacked on a light wood grain surface, likely a kitchen counter or table. The background is a plain, light grey wall. The lighting is bright and even, highlighting the clean lines and packaging of the meals. A blue text box overlays the bottom of the screen, stating: 'Pre-made meals without the subscription'. The focus is entirely on the product, emphasizing convenience and ease of access. The color palette is natural browns, whites, and blues.
0:14product label close up A tight close-up shot focuses on the label of one of the pre-packaged meals. The camera is slightly angled, looking down onto the meal. The label is predominantly white with a blue 'Dish' logo and 'By Blue Apron' in the top left corner. The meal name 'Lemon-Caper Salmon' is prominently displayed in a stylish font, followed by a description of ingredients like 'Orzo pasta, salmon, lemon vinaigrette, peppers, parmesan, capers'. Below this, smaller text includes nutritional information and preparation instructions. The packaging appears clean and modern, with a kraft paper-like texture around the edges of the label. The background is a subtly blurred continuation of the light wood surface. Bright, diffused lighting illuminates the label clearly. The blue text box overlay 'Pre-made meals without the subscription' remains at the bottom, reinforcing the product's selling point. The shot aims to convey the quality and specific details of the meal.
This scene features a medium close-up shot, looking down onto a dark grey, circular plate filled with a prepared meal. The camera is static. A hand holding a silver spoon is visible in the top left, serving a portion of the meal onto the plate. The meal consists of grilled salmon fillet on a bed of orzo pasta with capers, red peppers, and green peas, garnished with a light sauce. The food appears fresh, colorful, and appetizing, with steam subtly rising, indicating it's hot. The plate sits on a light wood grain surface. The lighting is bright and even, enhancing the visual appeal of the food. A blue text box overlay appears at the bottom, stating: 'Up to 40g+ of protein'. The shot emphasizes the deliciousness and nutritional benefits of the meal, with a focus on ease of preparation.
The camera captures a tight close-up shot of another prepared meal, this time presented in a white bowl. The shot is static and looks down into the bowl, which contains a piece of what appears to be breaded chicken or fish alongside a medley of colorful, sautéed vegetables, including broccoli florets, green beans, and diced red and yellow bell peppers. The textures are varied, and the colors are vibrant, suggesting a fresh and balanced meal. The background is a soft blur of a white surface, possibly a kitchen counter. Bright, soft lighting illuminates the food, making it look appetizing. The blue text box overlay 'Up to 40g+ of protein' is carried over from the previous scene, consistently highlighting a key nutritional benefit. This shot further showcases the variety and quality of the meal offerings.
0:18microwave preparation This close-up shot shows a person's hand opening the stainless steel door of a modern microwave oven. The camera is static, focusing on the action of the hand and the microwave's front panel. The microwave has a sleek, dark glass door and a control panel with various buttons and a digital display, marked 'Smart Inverter'. The kitchen counter surface, likely white or light-colored, is visible at the bottom of the frame. The lighting is bright and clean, reflecting off the microwave's metallic surfaces. The blue text box overlay 'Ready in 5 minutes' is prominently displayed at the bottom of the screen, emphasizing the speed and convenience of preparing the meals. The action is simple and direct, demonstrating the user-friendly aspect of the product.
The scene provides an overhead shot, looking directly down onto a growing stack of pre-packaged meals on a light wood grain surface. The camera is static. Initially, there are two meal containers, but a hand enters the frame from the top left, placing more containers onto the stack, building it up to five. The meals are rectangular, with white lids and brown cardboard sleeves displaying branding ('Dish By Blue Apron'), meal names (e.g., 'Cavatapi Beef Bolognese', 'Chicken Penne Pasta'), and nutritional information like protein and calories. The background is a plain, light grey wall. The lighting is bright and even. The blue text box overlay at the bottom states: 'Different options so you don't get bored'. This shot highlights the variety of meals available and the ease of selecting and stacking them, promoting sustained interest in the product.
0:20unboxing blue apron This close-up shot focuses on a person's hands opening a brown cardboard box, branded with a large, dark blue 'Blue Apron' logo. The camera is static, capturing the action from a slightly elevated angle. The hands carefully unfold the top flaps of the box, revealing the interior. Below the main logo, smaller blue icons and text describe key benefits: 'No subscription needed', 'Faster, easier meals', and 'Same dedication to quality'. The box rests on a light-colored, possibly marble, surface. The lighting is bright and clean, illuminating the box and the hands. A blue text box overlay at the bottom states: '50% off your first 3 orders'. This scene serves as a visual introduction to the brand's packaging and initial offer, emphasizing accessibility and quality without a subscription.
0:21product offer details This scene presents a slightly angled close-up of three pre-packaged meals arranged on a light-colored, possibly marble, surface. The camera is static. Each meal container features its 'Dish By Blue Apron' branding and prominent labels displaying nutritional information: protein (e.g., 23g, 26g) and calories (e.g., 400, 370), along with text indicating 'Ready in as few as 5 Mins'. The packaging is clean, with white lids and brown cardboard sleeves. The background is a soft blur of the light surface. Bright, even lighting highlights the product details. A blue text box overlay at the bottom initially states '50% off your first 3 orders', then expands to '+ free delivery.', reinforcing the promotional offer. This shot focuses on the value proposition, combining convenience with dietary information and a compelling discount.
The scene is a static, full-screen graphic on a solid, light blue background. The 'Blue Apron' logo is prominently displayed at the top in dark blue text. Below it, the main offer 'Enjoy 50% off your first three orders*' is presented in a larger, elegant blue font. A call to action is clearly stated in a white rectangular box with a dark border: 'USE CODE: HEAT50'. At the very bottom, in small, light grey text, is a disclaimer: '*See terms at https://blog.blueapron.com/promo-1'. The color palette is consistent with Blue Apron's branding, using shades of blue and white, conveying a sense of trustworthiness and professionalism. The lighting is uniform, as expected for a graphic. This scene serves as a clear and concise call to action, providing all necessary information for the customer to take advantage of the offer.
