0:00host with caraway products
The scene opens with a medium shot of a woman in a modern kitchen setting. She is positioned slightly to the right of the frame, leaning forward with her arms resting on a kitchen counter. In front of her, occupying the lower half of the frame, are various Caraway kitchen storage products, including cream-colored containers with gray lids and a gray organizer system. The background features light-colored kitchen cabinets, a stainless steel range, and a white tiled backsplash, creating a clean, contemporary aesthetic. The lighting is bright and even, suggesting natural light or well-placed studio lights, illuminating the woman and products without harsh shadows. The dominant colors are blues, creams, and grays. The woman speaks directly to the camera, with a friendly and engaging expression. Text overlays appear: "WHO'S READY TO UPGRADE THEIR KITCHEN" and then "SHOP THE BLACK FRIDAY SALE NOW." The camera remains static.
0:03holding baking sheet with nuts
This is a medium close-up shot focused on the same woman, now holding a white rectangular baking sheet filled with a generous amount of toasted nuts and seeds. The baking sheet is prominently held at chest level, slightly angled towards the camera, showcasing the golden-brown mixture. A light green folded cloth napkin rests on the nuts. The woman is standing, partially obscuring a white door in the background, which suggests a pantry or another room. Her expression is animated as she speaks, emphasizing the quality of the nuts. The lighting remains bright, highlighting the texture and color of the food. The dominant colors are the warm browns of the nuts, the blue of her sweater, and the clean whites of the kitchen environment. Text overlays appear: "OH MY GOD" followed by "LOOK AT THE GORGEOUSNESS."
0:06host with caraway products redux
The scene returns to the initial medium shot, featuring the woman once again leaning over the kitchen counter with the Caraway storage products in front of her. The arrangement of the products is identical to the first scene, with the cream-colored containers neatly organized in gray fabric dividers. The modern kitchen backdrop with white cabinets and stainless steel appliances is visible behind her. The lighting is consistent, providing a bright and clean look to the entire setup. She is speaking directly to the camera with a confident expression. The color palette remains predominantly blues, creams, and grays, contributing to a professional and organized feel. A text overlay reads: "CARAWAY ALL DAY EVERYDAY."
0:08demonstrating granola storage
This medium shot shows the woman standing upright in her kitchen, holding the baking sheet of nuts and seeds in her left hand, now closer to her body. With her right hand, she gestures towards the nuts and then points to them, explaining the next step. The background consists of a white kitchen door to her left and a glimpse of the kitchen counter and appliances to her right. The lighting is consistent and bright. She appears energetic and instructional. The text overlays are "SUPERMODEL GRANOLA" and then "I'M GONNA LET THEM COOL OFF AND THEN WE'RE GONNA STORE THEM."
0:12nuts being poured into sink
An overhead, close-up shot focuses on the action of pouring the toasted nuts and seeds into a kitchen sink. A white-gray rectangular baking sheet is tilted, and the nuts are sliding off its corner into the metallic sink basin. Some nuts spill onto the metal rack at the bottom of the sink. The top left corner shows a bit of a white marble countertop, and the top right reveals a stainless steel faucet and a black sponge holder. The lighting is direct and bright, emphasizing the texture and quantity of the nuts. The primary colors are the various shades of brown and red from the nuts, the metallic grays of the sink, and the white of the counter. There is a text overlay: "STORE THEM."
0:14shaking container of nuts
A medium close-up shot shows the woman holding a small, cream-colored Caraway storage container filled with the toasted nuts. She is shaking it gently, as if demonstrating its seal or how the contents settle. Her face is in the upper part of the frame, and she's looking at the container with a slight smile. The background is slightly blurred but appears to be a modern kitchen setting with white cabinets and a glimpse of a window. The colors are warm cream from the container, brown from the nuts, and the blues of her sweater. The camera remains static.
0:15holding clean baking sheet
This is a medium shot of the woman holding up a clean, light gray rectangular baking sheet, which is slightly damp with water droplets. She holds it with both hands, presenting it towards the camera. Her torso and upper legs are visible, showing her blue and white striped sweater and dark jeans. The background reveals a bright, open kitchen space with large windows overlooking greenery, and a distinctive white chandelier-like light fixture hanging from the ceiling. There are also white kitchen counters and a small pink container visible on a counter in the distance. The lighting is bright and airy. Her expression shifts from a neutral presentation to a more intense, almost aggressive smile as she emphasizes the cleanliness. Text overlays say: "CLEAN AS THE MINUTE I GOT IT" and then "I DON'T LIKE ANY STAINS ON MY COOKWARE."
0:19host with caraway products storage system
The scene returns to a medium shot of the woman leaning over the kitchen counter, surrounded by the Caraway storage system. She is centered in the frame, leaning over the products. The shot emphasizes the organized nature of the Caraway bakeware and food storage sets, neatly arranged in their light gray fabric dividers. The modern kitchen environment, with its white cabinetry, stainless steel range, and backsplash, provides a clean backdrop. The lighting is bright and consistent. She gestures slightly with her hands towards the products as she talks, conveying a sense of pride and endorsement. The color palette remains consistent with the brand's aesthetic: creams, grays, and the blue of her sweater. Text overlays read: "IT'S QUIET LUXURY BUT I'M GONNA BE LOUD ABOUT IT."
0:22demonstrating ceramic container features
In this medium shot, the woman actively demonstrates the features of the Caraway ceramic storage containers. She holds up a rectangular cream-colored container with a gray interior, showing it to the camera. She then removes its lid and flips the container to show its underside. In the background, the same Caraway storage system with other containers is visible on the counter. The modern kitchen environment with white cabinets and a glimpse of an oven range continues to serve as the backdrop. The lighting is bright and clear, highlighting the details of the products. Her actions are deliberate and illustrative. The text overlays are "THESE ARE CERAMIC YOU CAN BAKE IN THESE YOU CAN FREEZE IN THESE JUST DON'T BAKE THE LIDS."
0:27overhead view caraway containers drawer
This is an overhead, close-up shot looking down into a kitchen drawer or cabinet organizer filled with Caraway storage containers. The containers are a mix of cream, light gray, and one prominent reddish-orange color. Some have transparent lids showing a gray interior with the "Caraway" logo. The containers are neatly arranged within compartmentalized gray fabric organizers, some with small wooden dividers. The background shows glimpses of wooden and white surfaces around the drawer. The lighting is even and bright, illuminating the organized interior. The focus is on the aesthetic and practical arrangement of the products. Text overlays read: "THEY LOOK GORGEOUS" and "THEY DON'T HAVE SKETCHY CHEMICALS."
0:30demonstrating caraway organizer straps
The scene returns to the medium shot of the woman in the kitchen. She stands behind the counter, interacting with the Caraway storage organizers. She demonstrates how the straps on the organizers work, pulling one forward to showcase its functionality. The full array of Caraway bakeware and storage solutions in their fabric dividers is displayed across the counter. The modern kitchen with its white cabinets and stainless steel appliances is visible in the background. The lighting is bright and clear, maintaining a professional look. She moves her hands actively to show the product features and maintains an engaging, conversational tone. The text overlays are "THESE HAVE STRAPS BUCKLE UP" and "YOU'RE MOVING FROM ONE HOUSE TO ANOTHER DON'T WORRY WE GOT YOU."
