0:00intro logo screen The scene opens on a stark black background. Centered horizontally, slightly below the vertical middle, is the 'DISCOUNT TIRE' logo. The word 'DISCOUNT' is in large, bold, red capital letters with a thick white outline, positioned above the word 'TIRE', which is also in red capital letters with a white outline, enclosed within a white-outlined red oval. Behind the logo, two faint, dark gray diagonal lines extend from the top corners towards the bottom center, forming a subtle 'V' shape. The lighting is even, creating a clear contrast between the logo and the black background. The overall mood is direct and branded.
0:01text reveal swipe The scene begins with the black background and 'DISCOUNT TIRE' logo from the previous segment. Faint, light gray text appears in the upper middle of the screen, reading 'Trusted tire experts'. This text briefly fades. Simultaneously, a dynamic red diagonal wipe effect animates across the screen, starting from the top right corner and moving swiftly towards the bottom left, progressively covering the black background with a solid red color. The 'DISCOUNT TIRE' logo remains visible at the bottom of the screen throughout this transition. The color palette shifts from dominantly black, white, and red to a more uniform vibrant red with the logo.
0:02tire stack with text The screen is dominated by a vibrant, solid red background. Centered in the lower half of the frame is a meticulously arranged stack of four black car tires, topped by a single, dark gray, multi-spoke alloy wheel. The tires are detailed, showing realistic rubber texture and tread patterns, and appear slightly larger than life, emphasizing their robust quality. The 'DISCOUNT TIRE' logo, identical to the previous scenes, is clearly printed on the sidewall of the bottom tire. Above the tire stack, large, bold white text initially reads 'Trusted tire experts for over 62 years.' This text then subtly animates to 'Trusted tire experts for over 65 years.' The lighting is bright and even, casting no harsh shadows, giving the scene a clean and professional look.
0:06white diagonal transition The scene transitions with a dynamic white diagonal wipe, moving rapidly from the top right of the frame towards the bottom left. This wipe effectively covers the red background and tire stack, replacing it with a solid white screen. The 'DISCOUNT TIRE' logo, positioned at the bottom of the screen, remains visible during this swift visual change. The color palette temporarily shifts to a dominant white with the red and white logo, creating a clean break before the next segment.
0:07call to action screen The scene features a solid, vibrant red background that fills the entire frame. Large, bold white capital letters are centrally positioned, spelling out the phrase 'LET'S GET YOU TAKEN CARE OF®'. The registered trademark symbol '®' is clearly visible after 'OF'. At the bottom of the screen, the 'DISCOUNT TIRE' logo, consistent in style and placement with previous scenes, is clearly visible. The lighting is uniform and bright, illuminating the text and logo without any shadows, maintaining a clean and direct aesthetic. The overall presentation is simple, impactful, and designed to prompt action.
