0:00intro problem statement A medium close-up shot features a young adult male looking directly into the camera, speaking. He is centered in the frame, wearing a blue knitted sweater. His hair is dark brown, styled with some volume. The background consists of a plain white wall, with a bright yellow desk lamp with a circular light source visible on a wooden desk to the left. To the right, a dark open-shelf unit holds various dark-colored product containers, some small white bottles, and a black and yellow backpack. The lighting is bright and even, casting minimal shadows. A white text overlay at the bottom reads: 'If you have thin or fine hair, this video's for you...'. The mood is direct and informative.
0:02hair before styling closeup 1 A close-up shot of the male presenter's face, slightly angled to his right, focusing on his hair. His hair appears unstyled and a bit messy, with some strands falling forward. He looks slightly off-camera. The background is a simple, bright white wall, possibly a doorframe. The lighting is soft and even, highlighting the texture of his hair. A white text overlay at the bottom reads: 'This is what my hair looks like every day'. The camera remains static, capturing his initial assessment of his hair.
0:03hair before styling closeup 2 An even closer shot of the male presenter's face, focusing on his hair as he runs his right hand through it, tousling it further. His hair is dark brown and appears thin and unstyled. His eyes are wide open, and he maintains a neutral, slightly diagnostic expression. The background is a plain white wall. The lighting is bright and even. A white text overlay at the bottom continues to read: 'This is what my hair looks like every day'. The camera is static, capturing the action of demonstrating his natural hair texture.
0:04product packaging overhead An overhead close-up shot of a white, circular product container being held by a hand. The container has a black label with white text that reads 'GLACIAL CLAY POMADE HIGHLAND SUSTAINABLY CRAFTED'. A stylized deer skull logo is prominent on the label. The hand, with a silver ring on the index finger, gently holds the container. The background is a speckled grey and white granite countertop. The lighting is bright and direct, highlighting the product details. A white text overlay at the bottom reads: 'before I put Highland in.'. The camera is static.
0:05product application closeup An extreme close-up shot shows a finger scooping a pea-sized amount of light grey, clay-like product from the white, circular container. The surface of the product in the tin appears smooth with slight indentations from previous use. The finger, adorned with a silver ring, is centered, applying gentle pressure. The background is dark and out of focus, emphasizing the product and the action. The lighting is soft but direct, creating subtle highlights on the product's texture. A white text overlay at the bottom reads: 'before I put Highland in.'. The camera is static, capturing the detail of the product and its texture.
0:06hair texture demonstration 1 A close-up shot of the male presenter's face, angled slightly to his left, with his right hand running through his hair. His hair is dark brown and appears fine, revealing parts of his scalp as he manipulates it. His expression is serious and demonstrative. The background is a plain white wall. The lighting is bright and even, clearly showing the hair's lack of volume. A white text overlay at the bottom reads: 'Super fine, pretty thin hair that is just'. The camera is static, focusing on the hair's condition.
0:07scalp view overhead 1 An extreme close-up, overhead shot focuses on the male presenter's scalp and wet, dark brown hair. The hair strands are clearly separated, revealing significant portions of the scalp, emphasizing its thinness. The hair appears to be damp or freshly washed. The background is blurred and indistinct, likely the rest of his head/shoulder. The lighting is bright and direct, enhancing the visibility of individual hair strands and the scalp. A white text overlay at the bottom continues to read: 'Super fine, pretty thin hair that is just'. The camera is static, providing a direct view of the hair condition.
0:08scalp view overhead 2 Another extreme close-up, overhead shot of the male presenter's scalp and wet, dark brown hair. The hair is slightly disarrayed compared to the previous shot, but still clearly thin and showing the scalp beneath. The wetness of the hair is evident, and it appears clumpy rather than voluminous. The background is blurred. The lighting remains bright and direct. A white text overlay at the bottom states: 'completely lacking in volume & texture.'. The camera is static, maintaining a focus on the hair's state.
0:09hair texture demonstration 2 A close-up shot of the male presenter, looking towards the camera, as he runs his right hand through his hair. His hair is dark brown, wet, and appears thin and flat. He has a slight frustrated or confirming expression. The background is a plain white wall. The lighting is bright and even. A white text overlay at the bottom reads: 'completely lacking in volume & texture.'. The camera is static, allowing a clear view of his hair's current condition and his gestures.
0:11hair styling application A close-up shot from a slightly low angle, showing the male presenter's head and hands as he styles his hair with the product. His dark brown hair is now beginning to show more volume and texture. He is looking intently into what appears to be a mirror off-camera. The background is dark and out of focus, possibly a bathroom environment. The lighting is focused on his face and hair, creating some highlights and shadows that add depth to the scene. A white text overlay at the bottom states: 'exactly why I need something that's going to do the opposite.'. The camera is static, capturing the transformation as he applies the product.
0:13hair styled closeup hands An extreme close-up shot of the male presenter's forehead and hair. His dark brown hair now appears much thicker, with clear volume and texture, styled back and to the sides. His hands are still lightly touching his hair, emphasizing the styled effect. The skin of his forehead is smooth. The background is a plain, light-colored wall. The lighting is bright and even, showcasing the improved hair appearance. A white text overlay at the bottom reads: 'opposite. Not only does it give me the volume'. The camera is static, highlighting the successful styling.
0:15hair styled profile bookshelf A medium close-up shot of the male presenter in a side profile, showcasing his newly styled hair. His dark brown hair is voluminous, textured, and styled away from his face. He is looking straight ahead, slightly off-camera. The background features a bookshelf filled with various colorful books and some green ivy plants, providing a warm, natural ambiance. The lighting is soft and natural, emphasizing the texture and fullness of his hair. A white text overlay at the bottom reads: 'texture and body and kind of fullness I'm'. The camera is static, capturing his profile and the styled hair.
0:17hair styled profile closeup A closer shot of the male presenter's side profile, specifically focusing on his ear and the details of his styled hair. His dark brown hair maintains its volume and defined waves, sweeping back from his face. He looks calmly forward. The background is a slightly blurred bookshelf with colorful books and green plants. The lighting is soft, highlighting the contours of his ear and the texture of his hair. A white text overlay at the bottom reads: 'looking for each and every day, but I know that'. The camera is static, providing a detailed view of the side of his head.
0:18presenter speaking styled hair A medium close-up shot of the male presenter, identical in framing and setting to the opening scene. He is looking directly into the camera, speaking with a confident and satisfied expression. His dark brown hair is now fully styled, appearing much more voluminous and textured than in the 'before' shots. The background features the white wall, yellow lamp, and shelf with products. The lighting is bright and even. A white text overlay at the bottom reads: 'looking for each and every day, but I know that'. The camera is static, showcasing the transformation.
0:19ingredient kaolin clay An overhead close-up shot of a small mound of fine, white powder, identified as 'Kaolin Clay' by a central white text overlay. The powder is spread on a dark, textured surface, possibly a rough countertop or stone, creating a stark contrast. The texture of the powder is visible, appearing soft and powdery. The lighting is direct, highlighting the whiteness of the clay against the dark background. The camera is static, providing a clear and clean presentation of the ingredient.
0:20ingredient pine sandalwood An overhead close-up shot displays a collection of small, reddish-brown wood chips, likely sandalwood, intermingled with a few green pine needles and a pinecone bud. These natural ingredients are scattered across a dark, textured surface. A white text overlay in the center reads: 'Pine + Sandalwood Oil'. The lighting is direct, casting subtle shadows and highlighting the varying textures and colors of the natural elements. The camera is static, showcasing the raw ingredients of the product.
0:21ingredient vitamin e A close-up shot features a viscous, golden-amber liquid steadily dripping from a rose-gold colored measuring spoon. The liquid forms a thin, continuous stream against a dark, rough-textured background that appears to be concrete or stone. A white text overlay in the center reads: 'Vitamin E'. The lighting is focused, illuminating the liquid and creating a glistening effect as it falls. The camera is static, capturing the precise action of the liquid flowing.
0:22ingredient jojoba oil A close-up shot, visually identical to the previous one, shows a viscous, golden-amber liquid dripping from a rose-gold colored measuring spoon. The liquid flows in a thin stream against a dark, rough-textured background, consistent with concrete or stone. A white text overlay in the center now reads: 'Jojoba Oil'. The focused lighting highlights the glistening liquid. The camera is static, emphasizing the ingredient's visual properties as it flows.
0:23presenter speaking ingredients benefit A medium close-up shot of the male presenter, identical to previous talking head shots, looking directly at the camera. His hair is still perfectly styled with good volume. He is speaking with a knowledgeable and confident expression, emphasizing the benefits of the product's ingredients. The background, consisting of the white wall, yellow lamp, and product shelf, remains consistent. The lighting is bright and even. A white text overlay at the bottom reads: '& deteriorate it.'. The camera is static, maintaining a direct engagement with the viewer.
0:25presenter speaking gq mention intro A medium close-up shot of the male presenter, again in the same setting, speaking directly to the camera with a proud and confident demeanor. His styled hair remains consistent. The background elements (white wall, yellow lamp, product shelf) are visible. The lighting is bright and even. A white text overlay at the bottom reads: 'Not only did GQ name it the very'. The camera is static, setting up the upcoming proof point.
0:26gq article overlay A screen recording of a GQ magazine online article is overlaid onto the lower portion of the screen, obscuring the presenter's body but allowing his head to be partially visible and slightly blurred in the background. The article headline reads: 'The Best Pomades for Thinning Hair Makes Every Day a Good Hair Day', with the GQ logo prominently displayed. An image of the Highland Glacial Clay Pomade container is featured in the article. A white text overlay at the bottom, partially obscured by the article, reads: 'best styling product for fine & thinning hair, but it'. The overall color palette is white, black, and red from the GQ branding, with the product's white and black design. The camera is static, presenting visual evidence.
0:29presenter speaking competitor comparison A medium close-up shot of the male presenter, returning to the same talking head setup. He is speaking directly to the camera with a triumphant and confident expression. His styled hair remains consistent. Brief, blurry red and white squares or blurs flash quickly across the screen around him, symbolizing other brands. The familiar background of the white wall, yellow lamp, and product shelf is visible. The lighting is bright and even. A white text overlay at the bottom reads: 'even beat out all the legacy big store brands'. The camera is static, reinforcing the product's superiority.
0:31presenter speaking conclusion A medium close-up shot of the male presenter, identical to previous talking head shots. He is looking directly into the camera, delivering the concluding part of his statement with conviction. His styled hair remains consistent. The background (white wall, yellow lamp, product shelf) is visible. The lighting is bright and even. A white text overlay at the bottom reads: 'you've been using your entire life.'. The camera is static, delivering the final persuasive point.
A plain white screen with dark grey, sans-serif text centered horizontally and vertically, reading 'Don't Love It?'. The font is clean and modern. The background is completely blank and uniform. The lighting is flat and bright. The camera is static. This scene acts as a direct question to the viewer, leading into a guarantee.
0:33call to action 2 money back A plain white screen with dark grey, sans-serif text centered. The text initially says 'Don't Love It?' and then an additional line appears below it, separated by a horizontal line: 'Your Money Back.'. The new text reinforces a guarantee. The background is blank and uniform. The lighting is flat and bright. The camera is static. This scene clearly communicates a risk-free offer.
0:34brand logo end card A plain white screen displays the brand name 'HIGHLAND' in large, bold, dark grey, sans-serif uppercase letters, centered horizontally and vertically. The font is strong and modern. The background is completely blank and uniform. The lighting is flat and bright. The camera is static. This acts as a clear brand identification and end card for the video.
