0:00problem padded bra intro A medium close-up shot of a young adult woman holding up a nude-colored, heavily padded underwire bra. She has long, dark brown hair with lighter brown highlights, styled straight, framing her face. She wears a simple white t-shirt. Her facial expression is one of slight distaste or skepticism, with her eyebrows raised and mouth turned down slightly at the corners. The background is a plain, light off-white wall, suggesting an indoor, minimalist setting. The lighting is soft and even, coming from the front, creating minimal shadows. Overlaid text reads: 'This year, synthetics are OUT and organic is IN...'. The camera is static.
0:01solution bralette intro A medium close-up shot of the same young adult woman, now holding up a navy blue bralette. Her long, dark brown hair is still styled straight. Her facial expression has shifted to a subtle, confident smile, with a slight head tilt, conveying approval. She is still wearing the white t-shirt. The background remains a plain, light off-white wall. The lighting is soft and even. Overlaid text continues from the previous scene: 'This year, synthetics are OUT and organic is IN...'. The camera is static. She makes eye contact with the viewer, inviting engagement.
0:02overhead bralettes flatlay An overhead, static shot capturing two bralettes laid flat on a textured white bedsheet. One bralette is navy blue, and the other is a warm, light brown or nude color, both with thin straps and a simple, triangle cup design. They are positioned side-by-side, slightly overlapping. Harsh, directional sunlight streams in from the left, creating distinct diagonal shadows across the wrinkled fabric of the bedsheet, adding depth and visual interest. The background is entirely the white bedsheet. Overlaid text reads: 'Especially when it comes to your basics'.
0:04overhead packaging flatlay An overhead, static shot focusing on several white paper packages, likely product packaging, scattered across a textured white bedsheet. The packages feature the brand name 'pact' in a dark, minimalist font, along with eco-friendly symbols and text like 'Earth's Favorite Clothing' and '100% GOTS Certified Organic Cotton'. One package explicitly states: 'This is a responsibly sourced and completely recyclable paper bag.' Harsh, directional sunlight casts strong diagonal shadows across the packaging and bedsheet, emphasizing the textures. Overlaid text reads: 'I'm always trying to find better basics for the planet (& for myself)'.
0:05overhead clothing flatlay An overhead, static shot displaying a flat lay arrangement of clothing items on a textured white bedsheet. The navy blue and nude bralettes are present, alongside a folded white t-shirt and a blue and white patterned collared shirt, suggesting a coordinated outfit. The white t-shirt, also from 'pact', is neatly folded on top of the patterned shirt. Harsh, directional sunlight continues to create strong diagonal shadows across the fabric textures and the bedsheet, emphasizing the softness and natural fibers of the clothing. Overlaid text states: 'I'm always trying to find better basics for the planet (& for myself)'.
0:07hand unboxing bralette A close-up shot from a slightly elevated, eye-level perspective, focusing on a hand pulling a navy blue bralette out of a white 'pact' brand paper package. The package is partially open, revealing some of the bralette's fabric. The hand has manicured nails with light pink polish. The background is a textured white bedsheet, illuminated by soft, natural light, with some subtle shadows. Overlaid text reads: 'When I stumbled upon'. The camera is static, emphasizing the tactile experience of unboxing.
0:09overhead bralettes on bed repetition An overhead, static shot of two bralettes, navy blue and nude-colored, laid flat on a textured white bedsheet. They are slightly overlapping, with the navy blue one positioned behind the nude one. Harsh, directional sunlight casts distinct diagonal shadows across the bedsheet and the bralettes, creating a dynamic interplay of light and shadow. The background is entirely the white bedsheet. Overlaid text reads: 'pact's newest collection of organic cotton bras'. This shot is a close repetition of an earlier scene, reinforcing the product's presence.
0:11hand picking up bralette A close-up, slightly elevated shot of a fair-skinned hand with light pink manicured nails, reaching down to pick up a folded navy blue bralette from a textured white bedsheet. The bralette's thin, adjustable straps are clearly visible as the hand grasps it. Harsh, directional sunlight illuminates the scene, casting crisp shadows and highlighting the texture of both the fabric and the bedsheet. The background is entirely the white bedsheet. Overlaid text reads: 'I had to snag their...'. The camera is static, focusing on the tactile interaction with the product.
0:13overhead bralettes on bed repetition 2 An overhead, static shot of two bralettes, navy blue and nude-colored, laid flat on a textured white bedsheet. They are slightly overlapping, with the navy blue one positioned behind the nude one. Harsh, directional sunlight casts distinct diagonal shadows across the bedsheet and the bralettes. The background is entirely the white bedsheet. Overlaid text reads: 'Everyday T-shirt Bra'. This shot is identical to an earlier scene, reinforcing the product's presence and specific model name.
0:14hand showing navy fabric A close-up shot showing a fair-skinned hand with light pink manicured nails holding and stretching a folded piece of navy blue fabric, presumably from the bralette. The fabric appears soft and slightly ribbed or textured, demonstrating its quality and stretch. Harsh, directional sunlight creates strong shadows and highlights on the fabric, emphasizing its texture and premium feel. The background is a textured white bedsheet. Overlaid text reads: 'Made with premium organic cotton'. The camera is static, focusing on the material's properties.
0:16hand showing nude fabric A close-up shot featuring a fair-skinned hand with light pink manicured nails, holding and stretching a folded piece of nude-colored fabric, identical in texture and material to the navy blue fabric in the previous shot. The fabric looks soft and slightly textured, demonstrating its quality. Harsh, directional sunlight casts strong shadows and highlights, emphasizing the material's feel. The background is a textured white bedsheet. Overlaid text reads: 'Naturally soft.'. The camera is static, highlighting the fabric's natural qualities.
0:17woman smiling adjusting bralette A medium close-up shot of the young adult woman from earlier, looking directly at the camera with a wide, friendly smile. She is wearing the navy blue bralette under a partially open, light blue and white patterned collared shirt, and a simple gold heart pendant necklace. She lightly touches the strap of the bralette on her shoulder, suggesting comfort and ease of wear. Her dark brown hair is long and falls over her shoulders. The background is a plain, light off-white wall. The lighting is soft and even. Overlaid text appears sequentially: 'Naturally breathable.' and 'Naturally better for you.'. The camera is static, focusing on her positive expression and the product's benefit.
0:20woman demonstrating smoothness front A medium close-up shot, framed from the chest down, showing the woman's torso. She is wearing a fitted white t-shirt, likely over the navy bralette, and light blue denim jeans. Her hands, with light pink manicured nails, are placed flat on her chest, gently rubbing the t-shirt fabric to demonstrate its smoothness and seamless fit over the bra. The background is subtly blurred, showing a hint of white bedding and a light-colored wall, maintaining a clean, indoor aesthetic. The lighting is soft and even. Overlaid text reads: 'I love how smooth it is too, so I can wear it all day long in comfort'. The camera is static, focusing on the practical benefit.
0:22woman demonstrating smoothness side A medium close-up shot, framed from the chest down, showing the woman's torso from a slightly angled side view. She is still wearing the fitted white t-shirt and light blue denim jeans. Her hands, with light pink manicured nails, are now placed on her side and back, gently rubbing the t-shirt fabric to demonstrate its continued smoothness and seamless fit, particularly around the sides and back, confirming no bra lines. The background is a soft blur of white bedding and a light-colored wall. The lighting is soft and even. Overlaid text continues: 'Wear it all day long in comfort'. The camera is static, reinforcing the all-day comfort aspect.
0:23problem padded bra comparison A medium close-up shot of the young adult woman from the beginning, holding up the nude-colored, heavily padded underwire bra. Her facial expression is again one of disapproval or unhappiness, with a slight frown and her eyebrows slightly furrowed. She is still wearing the white t-shirt. The background is a plain, light off-white wall. The lighting is soft and even. Overlaid text reads: 'Unlike any of my old bras...👎'. A thumbs-down emoji is included next to the text. The camera is static, drawing a direct contrast to the new product.
0:25woman buttoning shirt A medium close-up shot, framed from the chest down, showing the woman's torso as she buttons up a light beige and white striped button-up shirt. She is wearing the navy bralette underneath, which is subtly visible at the neckline. Her hands, with light pink manicured nails, are carefully fastening the buttons. The background is a minimalist, light-colored wall, possibly in a bathroom or bedroom, providing a clean setting. The lighting is soft and even. Overlaid text reads: 'Say goodbye to chemicals in your most sensitive areas'. The camera is static, highlighting the intimacy of the product's use.
0:28woman holding pact items smiling A medium close-up shot of the young adult woman, looking directly at the camera with a wide, radiant smile. She holds a selection of Pact organic cotton items: the navy blue bralette, the nude-colored bralette, and a white t-shirt, all neatly folded in her arms. She is wearing the light blue and white patterned collared shirt, slightly open. Her dark brown hair is long and flows over her shoulders. The background is a plain, light off-white wall with a subtle green plant visible on the right, adding a touch of natural aesthetic. The lighting is soft and even. Overlaid text reads: 'and Hello to organic cotton'. The camera is static, concluding the problem/solution narrative with a positive affirmation.
0:30overhead bralettes and shirt An overhead, static shot showcasing two bralettes (navy blue and nude) laid flat on a textured white bedsheet, next to a folded blue and white patterned collared shirt. The clothing items are neatly arranged, creating a visually appealing flat lay. Harsh, directional sunlight continues to create strong diagonal shadows across the fabrics and the bedsheet, emphasizing their textures. The background is entirely the white bedsheet. Overlaid text reads: 'Experience the benefits for yourself'. This scene acts as a call to action, encouraging viewers to try the products.
0:32woman holding bralette call to action A medium close-up shot of the young adult woman from earlier, holding up the navy blue bralette. She looks directly at the camera with a confident, welcoming smile. She is wearing the light blue and white patterned collared shirt, slightly open. Her long, dark brown hair frames her face. The background is a plain, light off-white wall with a subtle green plant on the right. The lighting is soft and even. Overlaid text reads: 'wearpact.com'. The camera is static, serving as a clear and direct call to action to visit the brand's website.
