0:00man exiting car suit
The scene opens with a medium shot of a well-dressed man stepping out of a car. The camera is positioned inside the car, looking outwards, creating a slight low-angle perspective as the man exits. He is wearing a dark, well-tailored suit over a crisp white button-up shirt, and holds a black leather briefcase in his left hand. His right hand is tucked into his suit trousers pocket. The background reveals a blurred city street with classic building architecture, suggesting an urban, professional setting. The lighting is bright and natural, coming from the daylight outside, casting soft shadows. The overall color palette is muted, dominated by the dark tones of the suit and car interior, contrasting with the man's white shirt and the light grey tones of the city buildings. White text overlay 'Stop over thinking your outfit' is centrally placed on the screen.
0:01man getting out of car white shirt
This scene transitions to a medium close-up, again from inside the car, showing the man fully emerging from the vehicle. He is now only wearing the white button-up shirt and dark trousers, his suit jacket having been removed. He has a slight upward glance as he stands up, with his right hand reaching towards the car door frame for support. The lighting remains natural and bright, highlighting the crispness of his white shirt. The background is a slightly blurred view of a modern urban building facade, with dark glass panels reflecting the environment. The color palette is dominated by the bright white of his shirt, the dark of the car interior and trousers, and the cool tones of the building. The white text overlay 'Stop over thinking your outfit' is still visible, subtly fading as the scene progresses. The camera is static, capturing his movement.
0:03man walking buttoning shirt
The camera shifts to a medium tracking shot, following the man as he walks past a modern building. He is still wearing the white button-up shirt and dark trousers. He is in the process of buttoning his shirt collar, then walks confidently, briefly turning his head to look directly at the camera with a subtle, reassuring smile before turning away again. The background features sleek glass and concrete architecture, indicating a contemporary urban environment. Natural daylight illuminates the scene from above and the right, creating soft highlights on his shirt. The color palette is clean, with the dominant white of the shirt contrasting with the dark trousers and the muted grey-blue tones of the building. White text overlay 'A white shirt goes with everything' appears on screen. The camera moves with him, maintaining focus.
0:05man studio portrait
This is a close-up studio portrait of the man, looking directly into the camera. He is wearing the same crisp white button-up shirt, with the top button undone, showcasing the clean collar and fabric. His expression is calm and confident, with a slight, almost imperceptible smile. The background is a plain, solid medium-grey color, providing a neutral and minimalist setting that puts full focus on the subject and his shirt. The lighting is soft and even, likely from a professional studio setup, minimizing harsh shadows and enhancing the texture of the fabric. The color palette is simple: the bright white of the shirt against the uniform grey. The white text 'A white shirt goes with everything' is still visible, positioned below his chin.
0:06man by window city view
The scene transitions to a medium close-up of the man, captured from a slightly lower angle. He is positioned in front of a large window, looking off to the right with a thoughtful yet assured expression. The background outside the window is a brightly lit, somewhat overexposed city skyline under a clear blue sky, suggesting height and a panoramic view. The lighting is strong and natural, with highlights on his hair and the left side of his face, creating a clean, airy atmosphere. He is still wearing the immaculate white button-up shirt, with the collar open. The dominant colors are the pure white of his shirt and the bright blues and whites of the sky and city. White text 'White' appears prominently on the screen, reflecting the color of his attire.
0:07close up shirt fabric
This shot is an extreme close-up of the white shirt fabric, focusing on its texture and pristine quality. The camera is static, capturing the subtle folds and smooth surface of the material. The lighting is very bright and even, highlighting the clean, unblemished nature of the cloth. The depth of field is shallow, ensuring the fabric is the sole focus, with any background completely blurred out into pure white. The color palette is almost entirely white, emphasizing purity and freshness. White text 'Crisp' appears in the center of the frame, perfectly describing the visual quality of the shirt.
0:08close up shirt collar buttons
The scene continues with a medium close-up focusing on the collar and button placket of the white shirt. A man's chest and shoulder are partially visible, indicating he is wearing the shirt. The collar is buttoned down, a classic detail, and the white buttons are clearly visible against the white fabric. The camera angle is slightly angled, showing the structure and tailoring of the shirt. Bright, diffused lighting illuminates the garment, emphasizing its clean lines and texture. The background is a soft, light-toned blur, keeping the focus entirely on the shirt. The color palette is predominantly white, with subtle shadows defining the contours of the fabric. White text 'Effortless' is displayed in the center of the frame, conveying the shirt's appeal.
0:10man posing product info
The final live-action scene returns to a medium shot of the man standing by a large window, overlooking a city. He is wearing the white button-up shirt and now dark, well-fitting trousers. He stands confidently, with his left hand casually in his pocket, looking out to the right with a serene and composed expression. The light is bright and natural, coming from the large window, illuminating his left side and creating a gentle glow. The city skyline is visible through the window, slightly blurred, providing a sense of depth and an aspirational backdrop. The dominant colors are the crisp white of his shirt, the dark of his trousers, and the light blue and grey tones of the cityscape. Multiple white text overlays are displayed: 'Shop Now', 'CHARLESTYRWHITT.COM', 'Only $129' (crossed out), '$49.95' (in a larger, bolder font), and 'Plus Free Shipping'.
0:13call to action black screen
The scene shifts to a plain black screen, serving as a clear call to action. The lighting is completely dark, ensuring maximum contrast for the white and gold text elements. The color palette is strictly black and white, with a touch of gold for the final price. The text is centrally aligned and prominently displayed, guiding the viewer to make a purchase. There are no characters or environmental details, focusing solely on the brand and offer. No camera motion is present.
