0:00intro talking head and drinker
The scene opens with a split-screen effect, showing two identical men sitting on a light gray sectional couch against a minimalist white wall. The man on the left, with dark curly hair under a gray beanie, wears a dark gray t-shirt and light gray sweatpants, and is quietly sipping from a white mug. He appears focused on his drink, with a relaxed posture. The man on the right, also with dark curly hair under a gray beanie but wearing a beige fleece jacket over a dark t-shirt and light gray sweatpants, looks directly at the camera. He holds a dark brown 'RYZE Mushroom Coffee' package in his left hand and a white mug in his right, gesturing with his thumb. A horizontal abstract painting with shades of teal, blue, and white hangs on the wall behind them. Bright, soft light illuminates the scene from the front. A white text overlay at the top center reads: 'POV: You Found a Gut-friendly Coffee Swap'. The overall color palette is neutral with accents of brown, beige, and teal from the product and artwork.
0:03product packaging open
A close-up shot focuses on a pair of hands opening a dark brown 'RYZE Mushroom Coffee' package. The package features a large, detailed illustration of an orange mushroom or plant with golden accents, and white text including 'RYZE MUSHROOM COFFEE Bright & Smooth'. The hands, with dark skin, meticulously peel open the top seal of the resealable pouch, revealing the metallic silver interior. A silver wristwatch with a blue band is visible on the left wrist. The background is blurred, suggesting a kitchen countertop environment, possibly dark gray or black, with a hint of metallic sheen. The lighting is bright and even, highlighting the product details.
0:05product powder close up
An extreme close-up shot peers inside the opened 'RYZE Mushroom Coffee' package, showcasing the fine, light brown mushroom coffee powder. The texture of the powder is clearly visible, appearing slightly granular. The metallic silver interior of the pouch is prominent, creating a contrasting backdrop for the coffee blend. The lighting is direct and bright, emphasizing the product's quality and texture. The hands that opened the package are still partially visible, holding the pouch open. The background remains out of focus, maintaining sole attention on the product itself.
0:06placing glass with product
A medium shot focuses on a pair of hands placing a clear, double-walled glass cup onto a dark, reflective kitchen countertop. To the right of the glass, the 'RYZE Mushroom Coffee' package sits upright, its distinctive orange and gold mushroom design clearly visible. The man, wearing a dark gray t-shirt, is positioned behind the counter, with only his torso and arms visible. The background is a blurred, dark kitchen environment, possibly showing parts of a stove or appliances, maintaining focus on the preparation. The lighting is bright and even, highlighting the sleekness of the glass and the product packaging. The scene has a clean, modern aesthetic.
0:07pouring hot water
A close-up shot shows a clear, double-walled glass cup containing a small amount of the brown mushroom coffee powder at the bottom. A stream of clear hot water is being poured from a glass measuring cup into the glass, mixing with the powder and beginning to create a dark brown liquid. The 'RYZE Mushroom Coffee' package remains visible to the right of the glass, slightly out of focus. The setting is a dark, reflective kitchen countertop. The lighting is bright, illuminating the process and the swirling colors of the coffee as it mixes. The hands pouring the water are visible at the top of the frame, showing a steady motion.
0:08stirring coffee with text
A close-up shot captures a hand stirring the mushroom coffee in the clear, double-walled glass with a long, thin brown spoon. The coffee is now a dark brown liquid, partially mixed. The 'RYZE Mushroom Coffee' package is still visible on the right side of the frame, providing product context. The background is a dark, reflective kitchen countertop. Overhead, a green checkmark icon and text 'Super 6 Mushroom' appears, highlighting a key ingredient. The lighting is bright and even, emphasizing the stirring action and the coffee's rich color.
0:09pouring milk with text
The camera remains in a close-up, focusing on the clear, double-walled glass, now containing the mixed dark brown mushroom coffee. A stream of white milk is being poured from a red and white measuring cup, creating a layer of frothy foam on top of the coffee. The 'RYZE Mushroom Coffee' package is still present to the right. The dark, reflective kitchen countertop serves as the background. The text overlay '✅ Super 6 Mushroom' is still visible at the top, and the lighting is bright and consistent, showcasing the contrasting colors of the coffee and milk. The hands pouring the milk are steady and controlled.
0:10coffee with ingredients text
This close-up shot shows the prepared mushroom coffee in the clear, double-walled glass, now topped with a rich, frothy layer of milk. The man's hands gently place a small, open pamphlet or booklet next to the glass, featuring text and illustrations. The 'RYZE Mushroom Coffee' package is still in the frame on the right. The background is the dark, reflective kitchen countertop. Two text overlays are present: '✅ Super 6 Mushroom' and '✅ Turkey Tail = support gut health', positioned above the coffee. The lighting is bright and soft, highlighting the textures of the foam and the details on the pamphlet.
0:12pamphlet details with coffee
The close-up shot focuses on the open pamphlet, which details 'The 6 Mushrooms in RYZE' with small illustrations and descriptive text for each, including Cordyceps, Lion's Mane, King Trumpet, Reishi, Turkey Tail, and Shiitake. The man's index finger, with dark skin, points to 'Turkey Tail' and then 'Shiitake' on the page. The prepared mushroom coffee, topped with foam, is visible to the right, and the 'RYZE Mushroom Coffee' package is in the upper right corner. The dark, reflective kitchen countertop serves as the background. Three text overlays are displayed: '✅ Super 6 Mushroom', '✅ Turkey Tail = support gut health', and '✅ Shiitake = support healthy immune system'. The lighting is bright, allowing for clear readability of the pamphlet's small text and illustrations.
0:14overhead setting up workspace
An overhead shot looks down on a man sitting on a light gray sectional couch. He is wearing a dark gray t-shirt, light gray sweatpants, and a gray beanie. He holds a clear glass of prepared mushroom coffee and places it on a round, glass coffee table situated on a textured gray rug. A closed gray MacBook laptop is already on the table. The background includes parts of the couch, a window with natural light, and a potted green plant near the window, creating a serene and organized workspace. The lighting is bright and natural, highlighting the textures of the rug and couch.
0:15overhead working and sipping
From an overhead perspective, the man is shown opening his gray MacBook laptop on a round glass coffee table. He then takes a sip from his clear glass of mushroom coffee, which he holds in his left hand, before beginning to type on the laptop's keyboard with both hands. His body is relaxed on the light gray sectional couch, wearing a dark gray t-shirt, light gray sweatpants, and a gray beanie. The gray rug and a potted plant are visible in the background, reinforcing the cozy, home office environment. Bright, natural lighting illuminates the scene, emphasizing the calm morning routine.
0:17overhead working and closing laptop
The overhead shot continues, depicting the man typing diligently on his gray MacBook laptop, occasionally looking at the screen, and taking sips from his clear glass of mushroom coffee. He eventually closes the laptop screen. He maintains a relaxed posture on the light gray sectional couch, dressed in a dark gray t-shirt, light gray sweatpants, and a gray beanie. The round glass coffee table, gray rug, and a green potted plant contribute to the serene home setting. The scene is well-lit with natural light, highlighting the concentration and comfort of the user.
0:20overhead journaling setup
An overhead shot shows the man transitioning from working on his laptop to a journaling session. He closes the laptop and places it to the side on the glass coffee table, then picks up an open light-colored journal and a pen. His clear glass of mushroom coffee is positioned nearby. He remains seated on the light gray sectional couch, wearing a dark gray t-shirt, light gray sweatpants, and a gray beanie. The gray rug and the potted plant are visible, reinforcing the calm home setting. The bright, natural light casts soft shadows, creating an inviting atmosphere for reflection.
0:22overhead journaling and sipping
The overhead view captures the man engaged in journaling. He is holding an open light-colored journal and writing in it with a pen, while his clear glass of mushroom coffee sits on the glass coffee table nearby. He occasionally takes a sip of coffee. He is comfortably seated on the light gray sectional couch, dressed in a dark gray t-shirt, light gray sweatpants, and a gray beanie. The gray rug and a potted plant add to the tranquil background. The scene is bathed in bright, natural light, emphasizing the introspective moment.
0:24overhead closing journal and sipping
In this final overhead shot of the journaling sequence, the man is seen closing his light-colored journal and placing his pen down. He then takes a final, contemplative sip from his clear glass of mushroom coffee, looking slightly upwards. He remains relaxed on the light gray sectional couch, clad in a dark gray t-shirt, light gray sweatpants, and a gray beanie. The glass coffee table, gray rug, and potted plant are visible in the background, completing the serene domestic setting. The bright, natural light creates a peaceful and reflective mood.
0:26final talking head with product
The scene returns to a medium shot of the man, now in the role of the narrator, sitting on the light gray sectional couch against a white wall. He holds the dark brown 'RYZE Mushroom Coffee' package prominently in his left hand, displaying it towards the camera, and a clear glass of prepared mushroom coffee in his right hand. He maintains direct eye contact with the camera, speaking expressively. His dark curly hair is covered by a gray beanie, and he wears a dark gray t-shirt. The abstract teal and blue painting is visible on the wall behind him. The round glass coffee table, reflecting light, is in the foreground. The overall lighting is bright and even, highlighting his features and the product. The mood is informative and engaging, with a warm color palette from the product packaging contrasting with the cool tones of the art.
