0:00intro problem setup A medium shot frames a young man sitting on a black couch, facing the camera directly. He is positioned behind a dark wooden coffee table, on which a white product box with a yellow lightbulb logo is prominently displayed to his left. The background is a clean, minimalist white wall. The lighting is soft and even, suggesting an indoor, controlled environment. The man is speaking and gesturing with his hands, conveying a sense of direct address to the viewer. His facial expression is serious and engaged. Subtitles read: 'Your shampoo's fucking up your hair and scalp.' The overall color palette is muted, with shades of grey, green, white, and dark wood.
0:02problem scalp scratching A close-up shot from an over-the-shoulder perspective shows a person's hand vigorously scratching their scalp. The hair is dark and relatively short, and the skin beneath appears to be irritated. The background is out of focus, suggesting a plain, light wall or surface. The lighting is bright and direct, highlighting the action and the texture of the hair and skin. The hand moves quickly, emphasizing the sensation of itchiness. Subtitles appear, reading 'These harmful'. The color palette is dominated by dark hair, light skin, and a neutral background.
0:03problem shampoo lather This extreme close-up focuses on a person's blonde hair being heavily lathered with white shampoo. Hands are actively working the foam into the hair, creating a rich, bubbly texture. The background is a clean, bright white, likely a shower or sink setting, creating a sterile and focused visual. The lighting is very bright, enhancing the whiteness of the lather and the wetness of the hair. The action implies a conventional hair washing routine. Subtitles are present, showing 'detergents, the strong surfactants'. The dominant colors are white, light blonde, and subtle skin tones.
0:05problem dry flaky scalp An extreme close-up provides an intimate view of a scalp with dark, slightly curly hair. A hand gently parts the hair to reveal patches of dry, flaky skin on the scalp, interspersed with areas of visible dandruff. The skin tone is a reddish-brown, indicative of irritation. The background is a blurred, light surface, putting full emphasis on the scalp condition. The lighting is bright and directed, accentuating the dry texture and flakes. Subtitles read: 'that are making your scalp dry, flaky, and itchy.' The scene uses a focused color palette of dark brown hair, red-toned skin, and white flakes, evoking discomfort.
0:09narrator solution intro The shot returns to the male narrator in a medium shot, seated on the black couch behind the wooden coffee table. He maintains a serious and direct gaze towards the camera, continuing his discussion. The white product box remains on the table to his left. The minimalist white wall serves as a backdrop, with soft, even lighting illuminating the scene. He is speaking and gesturing with his hands, emphasizing his points. Subtitles are shown: 'We were so anti-shampoo for so long at Highland, knowing'. The consistent color palette of grey, green, white, and dark wood establishes continuity with the opening scene.
0:12product bottle static A medium close-up shot showcases a white, minimalist shampoo bottle with a clean, modern design. The bottle is cylindrical with a white pump dispenser on top. It stands against a soft, blurred white background, emphasizing the product itself. 'HIGHLAND' is written vertically on the left side, and 'THE WASH' with a yellow deer head logo is prominently displayed on the front. The lighting is soft and natural, creating a clean and appealing aesthetic. The bottle remains static, allowing the viewer to absorb its details. Subtitles read: 'all of the things that are wrong with traditional shampoos, and as that'. The dominant colors are white, grey, and a pop of yellow from the logo.
0:16product dispensing A close-up shot from a high angle focuses on a hand dispensing a creamy white product from a white pump bottle into the palm of another hand. The bottle, labeled 'HIGHLAND', is held by one hand while the other hand receives the product. The background is a blurred, bright white surface, likely a bathroom sink. The lighting is bright and clear, highlighting the texture and color of the product as it emerges from the pump. Rings are visible on the fingers of the receiving hand, along with a silver bracelet on the wrist. Subtitles read: 'kind of education for us continued, we learned that it's not washing your hair and scalp. That's the problem.' The scene's color palette is dominated by white, light skin tones, and metallic accents from the jewelry.
0:22narrator holding product The male narrator is again seen in a medium shot, seated on the black couch, now holding the white product bottle in his right hand. The product box remains on the table to his left. He looks directly at the camera with a confident expression, speaking and gesturing to emphasize the product's significance. The background is the familiar minimalist white wall, with soft, even lighting. Subtitles highlight his speech: 'It's what you're washing your hair and scalp with. This is the only thing I will ever clean my hair and scalp with again.' The consistent grey, green, white, and dark wood color scheme reinforces brand identity. His body language is open and reassuring, conveying trust in the product.
0:28product label closeup An extreme close-up focuses sharply on the label of the white product bottle. The angle is slightly diagonal, showing a portion of the bottle's curve. The text 'THE WASH', '10.1oz | 300ml', and 'OPTIMIZED FOR HAIR AND SCALP' are clearly visible in a dark blue font against the white background of the bottle. The surrounding area is softly blurred. The lighting is even and bright, ensuring readability of the fine print. This shot emphasizes the specific product details and benefits. Subtitles read: 'of obvious, but it actually cleans'. The color scheme is predominantly white and dark blue.
0:29scalp washing closeup A close-up, top-down perspective captures hands massaging white shampoo lather into dark, wet hair on a scalp. The skin of the scalp is visible through the lather and hair, appearing healthy. The background is indistinct, focusing all attention on the cleansing action. Bright, overhead lighting illuminates the scene, making the white lather stand out against the dark hair. The hands move rhythmically, suggesting a thorough washing process. Subtitles read: 'your hair and scalp, removing'. The primary colors are the dark hair, white lather, and natural skin tones, creating a clear contrast.
0:31hair drying towel An overhead shot shows a person's hands vigorously drying a head of short, dark, curly hair with a dark blue towel. The hands move with energy, rubbing the towel over the entire head. The hair appears freshly washed and is visibly damp. The background is a blurred, light-colored surface, possibly a floor or light-colored counter, keeping the focus on the action. The lighting is bright and even, casting soft shadows. Subtitles read: 'product buildup and pollution, and dirt and debris,'. The color palette is dominated by the dark blue towel, dark curly hair, and light skin tones, with a hint of a yellow sleeve.
0:35narrator product benefits The male narrator is presented again in a medium shot, seated on the black couch behind the wooden coffee table, speaking directly to the camera. His hands are open in a gesture of explanation, conveying sincerity and expertise. The white product box and bottle are still visible on the table. The white minimalist background and soft, even lighting provide a clean and professional setting. Subtitles convey the message: 'All without stripping your hair down to the bone, so it'. His expression is engaged and persuasive, aiming to inform the audience about the product's unique benefits. The colors remain consistent with previous narrator scenes.
0:37scalp washing tattoos A close-up, side-angle shot captures a hand with visible tattoos massaging dark, wet hair covered in white shampoo lather. The setting appears to be a shower, with water potentially running or just having been used, indicated by the wetness and lather. The background is subtly blurred, ensuring the focus remains on the hair and the cleansing action. Bright, soft lighting illuminates the scene, highlighting the texture of the hair, the lather, and the details of the tattoos. The action is gentle yet thorough, emphasizing effective product application. Subtitles read: 'actually feels healthy and hydrated after you wash.' The color palette includes dark hair, white lather, light skin, and the dark ink of the tattoos.
0:41narrator call to action The male narrator reappears in a medium shot, seated on the black couch with the product box and bottle still on the coffee table. He looks directly at the camera, his expression conveying confidence and a strong call to action. He uses expressive hand gestures, bringing his hands together in a conclusive manner. The minimalist white background and soft, even lighting remain consistent. Subtitles reinforce his message: 'And we're so confident in this product that if you don't love it after a week of using it, we will send your money back.' This scene serves as a clear appeal to the viewer, offering a guarantee. The color palette aligns with previous narrator scenes.
0:47end card brand logo The scene displays a simple end card with the brand name 'HIGHLAND' in a clean, sans-serif font, centered horizontally and vertically on a plain, light white background. Initially, the text is a light brown, then transitions to a darker grey color. The lighting is even and bright across the entire frame. This is a static shot designed to provide brand recognition and a professional close to the video. The minimalist design emphasizes the brand name itself. There are no additional graphics or complex visual elements, maintaining a clean and clear aesthetic.
