0:00intro warning screen The scene opens with a classic analog television color bar test pattern, displaying vertical bands of various colors (from left: grey, yellow, cyan, green, magenta, red, blue, dark blue, black). Superimposed over these bars in the center of the screen, in large, bold, white sans-serif text, are the words: 'FACEBOOK DOESN'T ALLOW FIREARMS IN ADVERTISEMENTS. SOOOO....'. The background colors are vibrant, creating a stark contrast with the white text. The overall mood is humorous and slightly rebellious, setting up the premise for the video. The framing is a full screen graphic. Lighting is even, as if from a digital source.
0:02establishing shot randy outside store A wide shot captures a man, Randy, standing centrally in front of a white, single-story commercial building with large, rectangular windows reflecting the bright, overcast sky. The building has a simple, modern design with a covered walkway and a grey brick facade beneath the windows. The ground in the foreground is a light grey concrete parking lot with faint white lines, and there are some small green shrubs planted in front of the building. The lighting is bright and diffuse, indicating an outdoor, possibly cloudy day. The camera is static, maintaining a steady, eye-level perspective, capturing Randy's full figure and the surrounding environment.
0:06randy introduces safes This is a medium shot of Randy standing inside what appears to be a warehouse or showroom, surrounded by tall, dark-colored gun safes. Several large, flat-packed cardboard boxes are visible in the background, suggesting a storage or sales environment. The lighting is bright and even, likely from overhead industrial lights, with some shadows cast by the large objects. Randy is wearing a blue dotted shirt and khaki pants, gesticulating with his right hand as he speaks enthusiastically about Liberty safes. He is positioned slightly to the left of the frame's center, with a confident and engaging expression. The camera is static.
0:09safe contents montage and interjections This segment is a rapid-fire montage of close-up shots inside a Liberty Safe, demonstrating various non-firearm items being stored, interspersed with quick cuts back to Randy in a medium shot. The interior of the safe is beige with shelving, and on the inside of the door are multiple black fabric pouches for storage. Items like a cordless drill, a yellow banana, a red tape dispenser, a blue 'FAMILY MATTERS' baseball cap, a white tennis racket, a black skateboard, green cleaning supplies, a yellow folded chair, 'smart' exercise equipment (a yellow resistance band stand), 'stupid' exercise equipment (a pink foam roller), an extension cord, tennis balls, and a red tomato are shown being placed into or taken from the safe. During Randy's interjections, he is in a medium shot, standing among safes and cardboard boxes, making exaggerated, energetic gestures with his hands and arms, saying 'or other stuff' or 'stupid stuff'. The lighting is bright and direct inside the safe, while Randy's shots have a warehouse-like illumination. The camera alternates between static close-ups for the items and static medium shots for Randy, with very fast jump cuts between them. The final cut in this sequence is an extreme close-up of Randy's face as he says 'tomatoes'.
0:25randy walks in safe aisle cta The camera is positioned at the end of a long, narrow aisle lined with tall, dark grey gun safes on either side, creating a tunnel-like effect. The ceiling is a corrugated metal, and the floor is a light green or grey concrete. Randy, wearing his blue dotted shirt and khaki pants, walks purposefully towards the camera from the far end of the aisle. As he approaches, he stops, leans casually against one of the safes on the right, and points towards it, then gestures to himself while speaking. The lighting is bright and industrial, illuminating the long corridor. The camera is static, capturing his movement and subsequent call to action.
0:31randy dancing and mirrored duplication The scene features Randy performing an energetic, sped-up dance in what appears to be a warehouse. He is surrounded by large cardboard boxes and numerous dark grey gun safes. He is wearing the same blue dotted shirt and khaki pants. His movements are exaggerated and playful, consisting of arm pumping and bouncing motions. The lighting is industrial and bright. The camera captures Randy in a medium to wide shot, moving freely within the space. This transitions into a split-screen effect where two identical, mirrored versions of Randy dance side-by-side, adding to the comedic and playful tone. The camera remains static during the split-screen, but the action is very dynamic.
0:36randy winks close up An extreme close-up shot of Randy's face. His head is slightly tilted, and he looks directly into the camera with a playful and confident expression. He gives a distinct, slow wink with his right eye. The background is slightly blurred but appears to be the interior of the safe showroom or warehouse, with a dark safe door visible over his shoulder. The lighting is bright and highlights his facial features. The camera is static, focusing intently on his face.
0:37end card liberty safe logo The final scene is a static end card featuring the 'LIBERTY SAFE' logo prominently displayed against a dark, textured background that resembles weathered stone or concrete. The logo is in white, uppercase sans-serif text, with an iconic silhouette of the Statue of Liberty's torch held aloft above the word 'LIBERTY'. Below 'SAFE', a horizontal blue line separates the tagline 'ALWAYS PROTECTED' in white text. At the very bottom, in smaller white text, is 'LIBERTYSAFE.COM'. The color palette is dark and monochromatic with white text and a contrasting blue line. A motivational and slightly dramatic musical jingle plays in the background, reinforcing the brand's message. The camera is static, presenting the full graphic clearly.
