0:00intro text and cityscape The scene opens with a static, olive-green background textured with subtle white speckles. A prominent light yellow-green square frame occupies the majority of the screen, acting as the main canvas. At the top left of this square, 'attn:' is visible in white, and at the top right, the 'amazon' logo (black text, orange smile underneath) is present. Below the center, an animated cityscape featuring stylized blue and grey skyscrapers, a Ferris wheel, and a few small teal birds flying is depicted. The foreground shows abstract blue and purple plant-like shapes. The main text 'In Michigan, the majority of people who'd benefit from a $15 minimum wage are essential or frontline workers.' appears progressively word-by-word in black serif font. As it finishes, the phrase '$15 minimum wage' is highlighted with a solid blue rectangular box, then 'essential or frontline workers' is similarly highlighted. A small source citation 'Source: epi.org | "WHY THE U.S. NEEDS A $15 MINIMUM WAGE" (2021)" is at the bottom center. The overall mood is informative and graphic.
0:05animated graphic chef The scene transitions to a light yellow-green square canvas with the same olive-green, speckled background. The 'attn:' and 'amazon' logos remain at the top. The animated cityscape from the previous scene is replaced by a central circular graphic. Inside this vivid blue circle, a stylized chef figure in a white chef's hat and teal uniform is depicted in profile, facing right, holding a plate. Around the circle, several abstract white and pink circular shapes, a red mug, and a silver spoon and fork float, suggesting a culinary theme. Below this graphic, the text 'People making our food' appears in black serif font, word by word, then the entire phrase is highlighted with a blue rectangular box. The source citation remains at the bottom.
0:08animated graphic nurse This scene maintains the same light yellow-green square canvas and olive-green, speckled background, with the 'attn:' and 'amazon' logos unchanged. The central graphic now features a stylized healthcare worker in a teal uniform tending to a patient in a bed, both within a vivid blue circle. A red first-aid kit and a red stethoscope are depicted floating around the circle, along with abstract white and pink circular shapes. Below the graphic, the text 'caring for our families' appears in black serif font, word by word, then highlighted with a blue rectangular box. The source citation remains at the bottom.
0:10animated graphic grocery The scene continues with the light yellow-green square canvas and olive-green, speckled background, with 'attn:' and 'amazon' logos. The central graphic transitions to a smiling, stylized female figure in a pink shirt and apron, holding a brown paper grocery bag filled with fresh produce, all contained within a vivid blue circle. A blue fork and other abstract white and pink circular shapes float around the circle. Below the graphic, the text 'and selling us necessities' appears in black serif font, word by word, then highlighted with a blue rectangular box. The source citation remains at the bottom.
0:13text overlay lowest paid The scene returns to a full-screen text overlay within the light yellow-green square, surrounded by the olive-green speckled background and the 'attn:' and 'amazon' logos. The central graphic is gone. The text 'are among the lowest paid in the Wolverine State.' appears in black serif font, word by word. As it finishes, the phrase 'lowest paid' is highlighted with a solid blue rectangular box. The source citation remains at the bottom. This scene directly follows the previous three, completing the sentence about essential workers.
0:15animated graphic wage impact The scene transitions back to a light yellow-green square canvas with the olive-green, speckled background, 'attn:' and 'amazon' logos. A central graphic shows a stylized crowd of people, rendered in light blue-green, within a vivid blue circle. Below them, two stylized dollar bills are floating, and various white and light blue star-like shapes and circular elements, along with abstract plant-like forms, are arranged around the circle, suggesting prosperity and growth. Below this graphic, the text 'Raising the minimum wage to $15 would help over a million Michiganders.' appears in black serif font, word by word, then the phrase 'help over a million Michiganders' is highlighted with a blue rectangular box. A different source citation 'Source: epi.org | "THE IMPACT OF RAISING... BY CONGRESSIONAL DISTRICT" (2021)" is at the bottom.
0:19amazon impact statement The light yellow-green square canvas changes its inner color to a solid light grey. The olive-green speckled background and the 'attn:' and 'amazon' logos remain. The text 'Amazon's employees, their families, and communities have seen the impact of a $15 starting wage since 2018.' appears in black serif font, word by word. As it finishes, the phrase '$15 starting wage' is highlighted with a solid blue rectangular box. The source citation is removed from this scene.
0:24call to action end card The scene maintains the light grey square canvas against the olive-green speckled background, with the 'attn:' logo at the top left. The main text 'Learn more about their position at AboutAmazon.com/15' is prominently displayed in the center, in black serif font, with 'AboutAmazon.com/15' highlighted in a blue rectangular box. Below this, in smaller black text, is 'SPONSORED BY'. The Amazon logo (black text, orange smile underneath) is centrally placed at the bottom, larger than in previous scenes. The overall composition is clean and direct, urging the viewer to seek more information.
