0:00model sheer shirt
A medium-full shot captures a female model standing centrally against a plain, evenly lit light grey background. She wears a sheer, dark navy blue long-sleeved button-down shirt, unbuttoned from the navel down, revealing a matching navy bra top and a glimpse of her midriff. She is also wearing dark navy pleated trousers. Her hands are casually placed in her pockets. The model looks directly into the camera with a neutral, confident expression. Prominently overlaid on the image are the words 'The Finishing Layer' in white serif font across her torso, and 'KENNETH COLE' in white sans-serif font positioned towards the bottom of the frame. The lighting is soft and diffused, creating subtle shadows and highlights that emphasize the texture and drape of the sheer fabric. The dominant colors are deep navy blue, white for the text, and a light grey background, conveying a sophisticated and clean aesthetic.
0:01clothing collage build up
This scene initiates with the central image of a female model wearing a sheer navy shirt against a light grey background. Over the next few seconds, additional fashion product shots animate onto the screen, building a dynamic collage. These new images include: a close-up of a model in a quilted denim jacket looking upwards; a full shot of a model in a plaid navy blazer and matching wide-leg trousers; a detail shot of sheer fabric; a model in a denim mini-skirt with tall brown suede boots, holding a quilted denim jacket; a torso shot of a model in a simple navy sleeveless top; and a model in a long, vertical striped shirt dress. The original text 'The Finishing Layer' remains central, while 'KENNETH COLE' at the bottom is sometimes partially obscured by the incoming images. The lighting throughout all collage elements is consistent, soft, and professional, highlighting the textures and colors of the garments. The overall color palette is dominated by various shades of navy blue, denim, white, and brown, maintaining a cohesive brand aesthetic as the collage expands to fill the screen.
0:05call to action black screen
The scene transitions to a solid black background, completely devoid of any imagery. Centrally aligned on the screen, white sans-serif text appears. The top line reads 'SHOP NOW AT' in a smaller font, followed by 'KENNETH COLE' on the line below in a larger, bolder font. The typography is clean and modern. The lighting is uniform, providing a stark, high-contrast display that ensures maximum readability. The minimalist composition serves as a direct and clear call to action, concluding the advertisement with essential brand information.
