0:00mirror selfie with coffee
A young woman is taking a mirror selfie from a medium shot perspective. She is holding a clear plastic cup filled with iced coffee in her left hand, and her right hand holds an off-white smartphone that obscures her face. She is wearing a light grey, fuzzy quarter-zip pullover with pink trim, paired with grey leggings. The background features a light beige wall with a dark decorative circular wall hanging on the left and a white door frame on the right. The lighting is soft and warm, characteristic of indoor artificial lighting. The dominant colors are muted greys, beige, and the warm brown of the coffee. An orange text overlay reads: 'If you're a procrastinating holiday shopper like me, Ulta is here to help'.
0:01hand shifting car gear
A close-up shot focuses on a light-skinned hand, wearing a light grey sweater with a ribbed cuff, moving a black, cylindrical gear shift lever in a car. The gear selector shows 'P', 'R', 'N', 'D'. In the background, the car's dark interior dashboard is visible, featuring a central infotainment screen displaying '8:54' and '72°' for temperature, along with climate control knobs. The lighting is soft interior car lighting. The color palette is dominated by dark greys and blacks of the car interior, contrasting with the light grey sweater. A text overlay reads: 'If you're anything like me and completely put off holiday shopping and miss the shipping deadlines, don't panic.'.
0:02driving pov dashboard
This medium shot is taken from the perspective of a passenger, looking over the driver's shoulder. A young woman with long brown hair is visible, driving the car. Her hands are on the black steering wheel, and her face is partially visible, looking intently forward and slightly to the right. The car's dashboard and the top of the infotainment screen are in the lower frame. Outside, through the windshield, a bright, sunny day is visible, with trees and a clear sky, suggesting bright outdoor lighting. The overall color palette is a mix of dark car interior tones, light grey of her sweater, and the vibrant blues and greens of the exterior. A text overlay reads: 'If you're anything like me and completely put off holiday shopping and miss the shipping deadlines, don't panic.'.
0:02pressing car start button
A close-up shot captures a light-skinned hand, wearing a light grey sweater, pressing a prominent red 'ENGINE START STOP' button located on the car's central console. The background shows the glossy black and chrome accents of the car's interior, including air vents and climate control dials. The interior lighting is soft and even. The dominant colors are the dark tones of the car interior, accented by the striking red button and the light grey of the sweater. A text overlay reads: 'If you're anything like me and completely put off holiday shopping and miss the shipping deadlines, don't panic.'.
0:03feet exiting car
An overhead shot shows a person's lower body, specifically their legs and feet, as they exit a white car. The person is wearing light grey leggings and brown Ugg-style boots. One hand, holding a black car key fob, is visible on the right. The ground is a grey asphalt parking lot with patches of dirty snow and ice. Bright sunlight casts a prominent shadow of the person on the ground, indicating clear weather. The color palette includes cool greys, browns, and the stark white of the car. A text overlay reads: 'Ulta honestly saves the day every single year'.
0:04ulta store exterior
A wide exterior shot captures the front of an Ulta Beauty store, part of a larger strip mall complex. The Ulta store features a distinctive light brown and brick facade with white columns and a prominent 'ULTA BEAUTY' sign. The parking lot in front is mostly grey asphalt, but covered with patches of snow and ice, suggesting winter weather. A red stop sign and a bare deciduous tree are visible in front of the store. The sky is clear and bright blue, and strong sunlight casts a long, dark shadow of the camera person on the icy ground. The scene's color palette is cool and natural, dominated by blues, greys, and the warm tones of the building. A text overlay reads: 'Ulta honestly saves the day every single year'.
0:05walking to ulta entrance
This is a handheld, selfie-style shot of a young woman walking towards the entrance of an Ulta Beauty store. She is wearing a light grey, fuzzy quarter-zip pullover with pink trim and has long dark brown hair. She holds a clear plastic cup of iced coffee in her left hand. The background shows the Ulta store's exterior, with its distinctive signage, and the snow-dusted parking lot under a bright blue sky. Sunlight illuminates her from the right, creating some highlights. The color palette is bright and fresh, with blues, whites, and the soft grey of her clothing. A text overlay reads: 'So I ran over to my local Ulta'.
0:07entering ulta store
A first-person perspective shot captures the moment of entering an Ulta store. The camera moves forward through the entrance, revealing the bright, well-lit interior. Various beauty product displays are visible, including promotional stands for brands like Sol de Janeiro, Benefit, and E.L.F., arranged in aisles. The floor is a light wood laminate. The entrance door frame is partially visible in the immediate foreground. The interior is brightly illuminated by overhead fluorescent lighting, creating an inviting retail atmosphere. The color palette is dominated by bright whites, light wood tones, and colorful product packaging. A text overlay reads: 'to grab the easiest last minute gift ever'.
0:08walking through ulta aisle
A low-angle shot focuses on the feet and lower legs of a person walking through an aisle in an Ulta store. The person is wearing light grey leggings and brown Ugg-style boots. The floor is made of light wood laminate, reflecting the bright overhead fluorescent lighting. Retail display shelves with various products are visible on either side, slightly blurred in the background. The color palette features neutral tones of grey, brown, and light wood, with hints of colorful product packaging. A text overlay reads: 'to grab the easiest last minute gift ever'.
0:09kitsch hair perfume display
A medium shot frames a section of a white retail display shelf within an Ulta store. The shelf is branded with '/kit•sch/' and features various hair accessories and hair care products. The top shelf showcases Kitsch hair perfumes in small, pastel-colored cylindrical bottles (light brown, light green, light purple, beige), each priced at $20.00. Below, solid shampoos and conditioners, also from Kitsch, are displayed in small, rectangular boxes with muted green, yellow, and white packaging, priced around $14.00. The lighting is bright and even, typical of a retail environment. The color palette is soft and pastel, with clean whites and muted product packaging. A text overlay reads: 'the Kitsch Hair Perfumes'.
0:11panning kitsch display
The camera executes a slow pan from left to right across a white retail display shelf in Ulta. The shelf is clearly labeled '/kit•sch/' and 'HAIR ACCESSORIES'. It is heavily stocked with Kitsch brand products. On the left, pastel-colored hair perfumes and solid shampoos/conditioners are neatly arranged. As the camera pans right, a section featuring various hair accessories becomes visible, including scrunchies, curling sets, and hair clips, all in aesthetically pleasing packaging. A pink circular 'the perfect gift' sign with 'ULTA' logo is also visible. The overhead fluorescent lighting is bright and uniform. The color palette is soft, with pastels, natural tones, and clean whites. A text overlay reads: 'They're right on the shelves, super cute and super giftable'.
0:12woman browsing kitsch display
A medium shot captures a young woman browsing the Kitsch display shelves in an Ulta store. She is seen from her left side, her body slightly angled towards the camera, as she reaches out with her right hand towards the middle shelf. She is wearing a light grey, fuzzy quarter-zip pullover with pink trim and holding a vibrant orange reusable shopping bag in her left hand. The display shelves are filled with pastel-colored Kitsch products. The lighting is bright and even, typical of indoor retail. The color palette includes soft pastels, clean whites of the display, the vivid orange of the bag, and the muted grey of her top. A text overlay reads: 'They literally smell like luxe hair perfumes'.
0:14kitsch amber shores perfume closeup
A close-up shot focuses on a light-skinned hand holding a Kitsch 'HAIR PERFUME Amber Shores 1.7fl.oz./50mL' bottle. The bottle has a transparent brown tint, a cream-colored cap, and a white label with black text. The hand has dark nail polish. The background is blurred, showing hints of the shopper's light grey top and the vibrant orange shopping bag, suggesting the product is being examined. The lighting is bright and appears to be indoor retail lighting. The color palette features warm browns, cream, and the neutral tones of the skin and clothing.
0:15putting perfume in bag
A close-up shot shows a light-skinned hand, with dark nail polish, carefully placing the Kitsch 'Amber Shores' hair perfume bottle into a vibrant orange reusable shopping bag. The textured fabric of the bag is visible, along with some other items already inside. The background is blurred, hinting at a retail environment. The lighting is bright and even. The dominant colors are the vivid orange of the bag, the brown and cream of the perfume bottle, and the dark nail polish. A text overlay reads: 'I grabbed a couple, threw them in my basket'.
0:16kitsch display crisis averted
A medium shot displays a white retail shelf, branded '/kit•sch/' and 'HAIR ACCESSORIES', similar to previous views. The shelves are well-stocked with Kitsch products, including various hair perfumes in pastel bottles and solid hair care items. The products are neatly arranged with price tags visible. The lighting is bright and even, typical of an Ulta store. The color palette is clean and pastel, with the white shelving contrasting with the product packaging. A text overlay reads: 'and crisis averted'.
0:17walking with shopping bag
An overhead shot shows a person's lower body, specifically their legs and feet, walking on a light wood laminate floor. They are wearing light grey leggings and white sneakers. A vibrant orange reusable shopping bag is held in one hand, visible to the right. The floor reflects the bright overhead fluorescent lighting. The color palette is neutral, with light greys, white, and the pop of orange from the bag. A text overlay reads: 'They smell so good, so clean'.
0:18ulta checkout counter
A medium shot captures an Ulta Beauty checkout counter. A black credit card reader machine with a keypad is visible on the left. On the right, a vibrant orange Ulta shopping bag rests on the counter. The counter surface is white, covered with promotional materials and notices for customers, including information about 'ULTA BEAUTY REWARDS' and 'Notice to Customers'. The lighting is bright and clear, typical of a retail checkout area. The color palette features white, black, and the bright orange of the bag. A text overlay reads: 'and they're the perfect little'.
0:19ulta bag in car window
A medium shot is framed from inside a car, looking out through the side window. An orange Ulta shopping bag is held up against the window, partially obscuring the view of the parking lot outside. The background beyond the bag shows the grey asphalt parking lot and some distant buildings under bright daylight. Reflections are visible on the car window glass. The colors are muted greys and blues of the exterior, contrasted with the bright orange of the bag. A text overlay reads: 'I actually put thought into this gift'.
0:20placing bag on car seat
A medium shot shows a light-skinned hand, with dark nail polish, placing a vibrant orange Ulta shopping bag onto a black leather car seat. The car interior is visible, including the texture of the seat, the seatbelt buckle, and part of the center console. The lighting is diffused, typical of a car interior. The color palette is dominated by the dark tones of the car seat and console, with the bright orange bag providing a strong contrast. A text overlay reads: 'I actually put thought into this gift'.
0:21ulta store exterior reprise
A wide exterior shot captures the Ulta Beauty store and the surrounding commercial plaza from a distance. The brick building with white columns and the large 'ULTA' sign are prominent under a clear blue sky with some fluffy white clouds. The grey asphalt parking lot has visible patches of snow and ice, indicating cold weather. The scene is well-lit by bright natural sunlight. The color palette is cool and natural, with dominant blues from the sky, greys from the pavement, and the warm brick tones of the building. A text overlay reads: 'So if you're stressing about last minute presents,'.
0:23kitsch display reprise 1
A medium shot displays a white retail display shelf labeled '/kit•sch/' and 'HAIR ACCESSORIES'. The shelves are meticulously arranged with various Kitsch brand products, including a prominent display of pastel-colored hair perfumes and other hair care items in neutral-toned packaging. Price tags are visible beneath each product. The lighting is bright and uniform, characteristic of an indoor retail environment. The color palette is clean, with whites, soft pastels, and muted greens and yellows from the product boxes. A text overlay reads: 'just run to Ulta and grab these Hair Perfumes'.
0:24kitsch display reprise 2
A medium shot, taken from a slightly different angle than the previous, showcases a white retail display shelf inside Ulta. The shelf is clearly marked with '/kit•sch/' and 'HAIR ACCESSORIES'. It's fully stocked with Kitsch products, including an array of hair perfumes in small, pastel-colored bottles (beige, purple, green, brown) and various solid hair care products in minimalist packaging. The display appears well-organized. Bright overhead fluorescent lighting illuminates the products evenly. The color palette is composed of clean whites, soft pastels, and earthy tones. A text overlay reads: 'just run to Ulta and grab these Hair Perfumes'.
0:25woman browsing reprise
A medium shot captures a young woman browsing the Kitsch display shelves in Ulta, similar to a previous scene but with a slightly wider view. She stands in front of the white shelves, which are filled with pastel-colored Kitsch hair perfumes and other hair accessories. She is wearing a light grey, fuzzy quarter-zip pullover with pink trim and is holding a vibrant orange reusable shopping bag in her left hand, while her right hand reaches towards the products. The lighting is bright and even, typical of indoor retail. The color palette includes soft pastels, clean whites, the vivid orange of the bag, and the muted grey of her top. A text overlay reads: 'Trust me, no one will know you shopped at the very last second'.
0:28woman takes product and leaves
A medium shot shows a young woman at the Kitsch display shelf. She takes a product with her right hand, places it into her vibrant orange reusable shopping bag held in her left hand, and then turns to her left, beginning to walk away from the display. She is wearing a light grey, fuzzy quarter-zip pullover with pink trim and has long dark hair. The white display shelves filled with products are in the background. The lighting is bright and even fluorescent light. The color palette consists of soft pastels, clean whites, the vivid orange of the bag, and the muted grey of her top. A text overlay reads: 'Trust me, no one will know you shopped at the very last second'.
