0:00paper horses tugging intro An overhead, static shot reveals a charming handmade paper art piece resting on a white, paint-splattered canvas surface. The central focus is a small, rectangular blue-painted cardboard piece adorned with yellow star cutouts. Flanking this blue section are two off-white, intricately outlined paper horses, positioned to face each other. The horse on the left bears the handwritten text 'IN THIS LIFETIME', while its counterpart on the right displays 'AND THE NEXT'. A delicate white string physically connects the two horses, weaving through the yellow stars. The scene is bathed in bright, even overhead lighting, highlighting the primary blue, white, and yellow color palette. A red text overlay at the bottom initially states 'THIS ARTIST TUGS', then transitions to 'ON MY HEARTSTRINGS'.
0:02rabbit painting close up This extreme close-up focuses on a section of a painting, revealing thick, textured white brushstrokes that form part of a white rabbit against a vibrant blue background. The rabbit's grey eye, with a tiny white highlight, is visible along with a subtle pink suggestion of its nose. An artist's hand, holding a small brush, is in the process of adding gold paint to one of the star shapes surrounding the rabbit. The blue background also exhibits clear brushstroke textures. The lighting is bright and diffused. A red text overlay 'ELENA FIORENZA GATTI' identifies the artist.
0:03artist painting rabbit medium A medium shot captures an artist's hand engaged in painting a white rabbit with golden stars on a light blue canvas. The canvas is stably positioned on a wooden easel, which itself rests on a white workbench heavily splattered with various paint colors. The rabbit, rendered in textured white brushstrokes, dominates the canvas as the artist's hand adds a small yellow star near its head. The surrounding area, including blurred art supplies like paint bottles and brushes, establishes an authentic art studio setting. Bright, even overhead lighting illuminates the scene. A red text overlay reads 'CREATES PAINTINGS'.
0:05interactive paper horse card An overhead, static shot presents a white card adorned with a blue-and-white artwork of a horse's head, accented with yellow stars. The horse, rendered with detailed brown outlines and a subtle pink nose, is set against a textured blue background. A distinct blue tab protrudes from the left edge of the card, which is being pulled outwards to reveal a small yellow star attached to it. The entire piece rests on a white, paint-splattered canvas surface. The scene is brightly and evenly lit. A red text overlay changes from 'AND SKETCHES THAT' to 'DIVE STRAIGHT INTO'.
0:07rabbit eye extreme close up An extreme close-up provides an intimate view of a white painted rabbit's eye. The eye itself is a deep dark grey, punctuated by a tiny, bright white highlight. It is nestled within the intricate, textured white brushstrokes that form the rabbit's head, with a faint pink hue visible around the eye area. The background is a soft, light blue, also exhibiting the characteristic texture of visible brushstrokes. Soft, even lighting illuminates the delicate details. A red text overlay states 'WHEN I CAME'.
0:09stars on rabbit painting zoom The camera slowly zooms out from a close-up of multiple gold star shapes painted directly onto a white, textured rabbit figure. The stars are distinct, with clear visible brushstrokes adding to their texture. As the zoom continues, more of the white rabbit's body and the light blue background become visible, showcasing the full composition of the 'Collecting Stars' painting. The lighting is bright and even. A red text overlay changes from 'ACROSS HER PAINTING' to 'COLLECTING STARS', then to 'I KNEW I WANTED'.
0:11paint brushes on palette An overhead, static medium shot presents two artist's paint brushes casually resting on a crumpled piece of light blue paper towel. The paper towel is a palette of colors, visibly stained with various paints, predominantly white, black, yellow, and blue. The brushes feature white handles and dark bristles. The background is a white surface, also marked with various paint splatters, suggesting an active artist's workspace. The scene is brightly and evenly lit. A red text overlay changes from 'ON MY WALL' to 'SO I SENT'.
0:13rabbit painting full view A medium shot displays the completed 'Collecting Stars' painting, featuring a white rabbit with gold stars, prominently resting on a wooden easel. The rabbit, centrally positioned and facing left, is rendered with textured white paint, its body adorned with seven distinct gold stars. The background includes the same paint-splattered white surface observed in previous shots, with a blurred dark painting or canvas in the upper distance. The scene is illuminated by bright, even lighting. A red text overlay changes from 'WITH AN IDEA' to 'WHAT IF WE RELEASED'.
0:15gelato logo introduction An overhead shot presents a blurred view of an artist's hands actively sketching on white paper. Superimposed over this soft background is the prominent 'Gelato' logo, rendered in bold black text, accompanied by a smaller, stylized geometric symbol to its left. The background remains out-of-focus, hinting at the creative process without distracting from the brand. Bright, even lighting fills the frame. A red text overlay shifts from 'A PRINT TOGETHER?' to 'WE TEAMED UP WITH GELATO'.
0:17gelato print on demand platform Similar to the preceding scene, this overhead shot maintains a blurred view of an artist's hands drawing on white paper, with the clear 'Gelato' logo prominently displayed over it. Below the logo, a red text overlay changes from 'ON DEMAND PLATFORM' to 'THAT MAKES IT', further elaborating on the brand's function. The background remains a soft, out-of-focus image, keeping the focus on the superimposed text and logo. The lighting is consistently bright and even.
0:18hand drawing horse detail An extreme close-up captures the precise action of a right hand, characterized by light skin tone and dark red nail polish, as it sketches a horse's eye and delicate eyelashes onto pristine white paper. The drawing tool appears to be a dark pencil or charcoal stick, rendering intricate and detailed lines. The sole background element is the white drawing paper, emphasizing the fine artistry. The scene is illuminated by bright, overhead lighting. A red text overlay states 'SIMPLE FOR ARTISTS'.
0:19hand drawing stars and ground A medium close-up shot focuses on a hand, with light skin tone and dark red nail polish, diligently using a black crayon or charcoal stick to shade in a black ground section adorned with yellow stars on white paper. In the upper portion of the frame, the initial horse drawing, depicted lying down amidst a sky of stars, is clearly visible. The lighting is bright and even, highlighting the creative process. A red text overlay states 'TO CREATE MUSEUM'.
0:20completed horse drawing An overhead wide shot reveals a meticulously completed black and white drawing. The central figure is a rearing horse, its form crisply outlined against a soft, cloudy white shape, all set within a dramatic black, starry sky. Numerous yellow stars are scattered throughout this cosmic backdrop. Directly beneath the horse, on a vibrant green ground, a small, colorful drawing of a house with a striking red roof and blue walls adds a touch of whimsy. The large white drawing paper rests on a paint-splattered wooden surface, characteristic of an artist's studio. Bright, even overhead lighting ensures all details are clear. Red text overlays cycle through 'QUALITY PRINTS', 'AFFORDABLY', 'SUSTAINABLY', and 'AND WITHOUT HASSLE'.
0:23artist painting bunny mid shot Captured from an over-the-shoulder perspective, this medium shot shows an artist actively painting a white bunny silhouette onto a vibrant blue canvas. The canvas is propped on a wooden easel, integral to the artist's setup. The artist, seen from the back of her head and right shoulder, holds a paintbrush, diligently applying white paint to refine the bunny's form. The surrounding workspace, featuring a white canvas drop cloth with various paint splatters and art supplies, further grounds the scene in a creative environment. Bright, diffused lighting from above illuminates the work. A red text overlay reads 'WHEN IT CAME TO'.
0:25artist painting stars close up A close-up shot highlights the delicate work of a female hand, with light skin tone and dark red nail polish, meticulously painting grey-white stars onto a vibrant blue canvas. A white bunny shape is partially visible in the upper part of the frame, providing context to the larger artwork. The hand carefully manipulates a thin paintbrush, applying paint with visible, textured brushstrokes to each star. The blue background itself possesses distinct, deep textures from previous brushwork. The scene is evenly and brightly lit. Red text overlays dynamically change from 'TURNING ELENA'S PAINTING' to 'INTO A PRINT', then to 'I WANTED TO', and finally to 'MAKE SURE HER'.
0:29hand painting white stars An extreme close-up focuses solely on a thin paintbrush, held by an unseen hand, as it meticulously applies thick white paint with visible brushstrokes to the interior of a star shape. This star is one of several similar forms situated on a vibrant blue, deeply textured canvas. The paint strokes are notably thick, imparting a tactile quality to the white color. The scene is illuminated by bright, even lighting. A red text overlay says 'AND BRUSH STROKES' then transitions to 'HELD THE SAME SOFTNESS'.
0:31finished rabbit print reveal This scene features an elegant animated transition. A framed image of the fully completed 'Collecting Stars' rabbit painting (depicting a white rabbit with gold stars on a light blue background) smoothly emerges and centers itself on the screen. The background, now intentionally blurred, consists of the blue canvas with white stars from the previous painting scenes, effectively showcasing the transformation from artwork to print. The framed image boasts a clean white border, emphasizing its presentation. The lighting is bright and even. A red text overlay changes from 'AS THE ORIGINAL' to 'THAT'S WHY WE'.
0:33matte archival paper details An angled close-up shot highlights a piece of thick, white matte paper, characterized by its palpable texture. The top portion of the paper features a vibrant, abstract floral pattern rendered in striking pink, orange, and yellow hues. Printed discreetly on the paper are the technical specifications: 'Museum-Quality Matte Paper Poster 250 gsm (110 lb)'. The background is a blurred continuation of the blue canvas with white stars from earlier scenes, creating a contextual link. Bright, even lighting enhances the paper's qualities. Red text overlays sequentially display 'CHOSE GELATO'S', 'MATTE ARCHIVAL PAPER', 'UNCOATED', 'SUSTAINABLY CERTIFIED', and 'AND ACID FREE'.
0:38preventing fading detail This close-up shot reiterates the precise action of a female hand, with light skin tone and dark red nail polish, diligently painting grey-white stars onto a vibrant blue canvas. A white bunny shape is partially visible in the upper frame, providing context. The hand, holding a thin paintbrush, carefully applies paint with visible, textured brushstrokes to the star shapes. The blue background retains its distinct, textured brushwork. The scene is evenly and brightly lit. Red text overlays dynamically change from 'PREVENTING FADING' to 'OVER TIME'.
0:40rolled print packaging reveal A close-up, slightly elevated shot captures a professionally rolled art print, securely fastened with a white circular paper sticker. The print is encased within a protective clear plastic sleeve and rests on a pristine white surface. The background features a clean, minimalist white wall, subtly illuminated by soft, warm light emanating from the upper right of the frame. A red text overlay changes from 'I'M SO EXCITED' to 'THIS PRINT IS NOW'.
0:42unrolling print start A close-up shot focuses on a hand with light skin tone, adorned in a dark blue-grey long-sleeved shirt, grasping the end of the rolled art print packaging. The hand is in the act of pulling a piece of crinkled white tissue paper from the end of the roll, initiating the unboxing process. The background is a clean white surface, subtly lit by soft, warm lighting. A red text overlay changes from 'AVAILABLE FOR A' to 'AND THE BEST PART'.
0:43unrolling print continuation This close-up shot continues the action from the previous scene, showing the hand with light skin and dark blue-grey long-sleeved shirt further pulling crinkled white tissue paper from the end of the rolled art print's packaging. More of the white rolled print is now visible, still protected within its clear plastic sleeve. The background remains a clean white surface, illuminated by soft, warm lighting, maintaining a minimalist aesthetic. A red text overlay states 'ANY ARTIST'.
0:45rabbit painting tilt reveal A medium shot captures the finished painting of a white rabbit adorned with gold stars on a light blue background. The camera executes a slow, deliberate upward tilt, gradually revealing the entire painting from its lower-left corner. The rabbit stands out prominently, characterized by textured white paint and radiant gold stars embedded within its form. The background appears blurred, suggesting the artist's dynamic workspace. The scene is bathed in bright, even lighting. Red text overlays sequentially change from 'CAN USE GELATO' to 'TO MAKE AND SHIP', then to 'THEIR OWN PRINTS', and finally to 'AROUND THE WORLD'.
0:48link in bio animated horse CTA A clean, minimalist white screen serves as the backdrop for the bold red text 'LINK IN BIO', centrally positioned at the top. Below this, a small, engaging black line art animation of a horse comes to life, rearing up and then fluidly cycling through various dynamic poses, creating a charming stop-motion effect. A red text overlay changes through several phases: 'RIGHT NOW,', 'THEY'RE OFFERING', '50% OFF YOUR', 'FIRST SAMPLE ORDER', and finally 'IF YOU PLACE IT' and 'OF SIGNING UP'. The scene is brightly and evenly lit, focusing attention on the call to action and offer.
0:54artist painting rabbit outro detail This close-up shot revisits an artist's hand engaged in painting a white rabbit on a blue canvas. The rabbit is predominantly rendered in thick white brushstrokes, with golden star shapes surrounding its form. The artist's hand holds a small brush, meticulously adding gold paint to one of the stars. The background is a vibrant blue with distinct brushstrokes, identical to an earlier scene. The lighting is bright and diffused. A red text overlay changes from 'A GREAT WAY' to 'TO SEE HOW EASY'.
0:56animated stack of horse drawings An overhead, static shot displays a neatly stacked pile of white papers, each featuring unique horse drawings. The drawing on the top paper prominently shows a horse with a large star emblazoned on its side. The papers animate in a rapid, stop-motion sequence, flipping through various horse poses and designs, creating a dynamic visual effect. The stack rests on a clean white surface. Bright, even overhead lighting ensures clarity. A red text overlay changes from 'YOUR ART' to 'INTO HIGH'.
0:58gelato offer popup final CTA A prominent white pop-up window, styled as a web modal, overlays a blurred background of an artist's workspace, bringing the focus to a clear call to action. The pop-up is visually rich, featuring vibrant, cubist-style graphical representations of various print-on-demand products including a t-shirt, calendar, framed print, mug, and envelope, all with a '-50%' sticker indicating a discount. The main text boldly proclaims: 'Sign up as a seller and get 50% off* your first order', followed by 'Try print on demand with Gelato today'. A clickable button reads 'Get 50% off'. Small disclaimer text at the bottom clarifies: '*First order discount is capped at a maximum of $50'. A red text overlay changes from 'QUALITY PRINTS' to 'HEAD TO OUR BIO FOR ALL THE DETAILS'.
