0:00scalp close up text overlay
This scene opens with an extreme close-up shot focused on the side of a person's head, prominently featuring dark, tightly coiled natural hair and a section of their scalp. The scalp appears somewhat dry or flaky, suggesting a potential hair or scalp issue. Only the very top and side of the forehead and temple are visible, with the rest of the face out of frame. In the upper right corner, a white door frame provides context to an indoor setting with a plain white wall. The lighting is soft and even, highlighting the texture of the hair and scalp. The dominant colors are the dark black of the hair, the brown tones of the skin, and the clean white of the background elements. Overlaid text appears sequentially, first 'Sound familiar?' then 'Flaky scalp, limp roots, greasy buildup?'. The camera remains static throughout this short segment.
0:03woman shaking hair not problems
A medium close-up shot features a woman with a confident expression, looking directly at the camera. She has long, dark hair, likely a styled wig or weave, which she shakes vigorously from side to side, causing it to flow and sway. She wears a black top and large, silver hoop earrings, which are clearly visible. Her makeup is well-applied, with defined eyebrows, eyeliner, and lip gloss. The background is a simple indoor setting, with a plain light-colored wall on the left and a slightly darker, indistinct area on the right, possibly a room corner or furniture. The lighting is soft and even, illuminating her face and hair. Overlaid text, 'NOT hair problems', appears centrally on the screen in white. The overall color palette is dominated by dark hair, brown skin, and the neutral background.
0:04woman scratching scalp scalp problems
This is a brief, static shot, maintaining the medium close-up framing of the previous scene. The same woman is now shown with a slightly concerned expression, raising her right hand to gently scratch or touch her scalp. Her long, dark, styled hair is still prominent, framing her face. She continues to wear the black top and large hoop earrings. The background remains consistent with the previous shot, a plain indoor setting. The lighting is soft and even. Overlaid text, 'SCALP problems 🧠', appears in white, with a small brain emoji, emphasizing the message. The color palette remains dark hair, brown skin, and neutral background tones.
0:05product bottle showcase
A close-up shot focuses on a small, amber-colored glass dropper bottle, prominently displaying its white label with black and gold text that reads 'Bask & Lather's Scalp Stimulator'. The bottle is held by a woman's hands, with her face partially visible in the upper right quadrant of the frame, looking down at the product. Her dark, textured hair, styled in neat locs or braids, is visible around her face. She wears a white ribbed top. The background is softly blurred and indistinct, suggesting an indoor setting. Bright, even lighting illuminates the product and hands. Overlaid text on the screen identifies the product: 'Bask & Lather's Scalp Stimulator'.
0:06first woman applying product
A medium close-up shot captures a woman applying the 'Bask & Lather's Scalp Stimulator' oil to her scalp. Her head is tilted forward and slightly to the left, and she looks down, concentrating on the application. Her dark, textured hair, styled in locs or braids, is parted in sections to reveal her scalp, where she carefully dispenses the product using the dropper bottle. She wears a simple white ribbed top and a delicate gold necklace with a small heart pendant. Her skin is light brown, and her expression is focused. The background is a plain, light-colored wall, providing a clean and uncluttered setting. Soft, even lighting from the front highlights the action. The camera remains static, capturing the detailed application process.
0:09second woman applying product smiling
This medium shot features a different woman, appearing in her 20s or 30s, with shoulder-length dark locs styled in a bob. She smiles warmly at the camera while applying the scalp stimulator to her scalp with the dropper bottle. She wears a dark t-shirt, and a tattoo is visible on her left arm. The background suggests a bright indoor setting, possibly a living room or bedroom, with a white storage unit or closet with shelves visible on the left and a hint of a pink object further back. The lighting is bright and even, highlighting her clear skin and dark hair. The dominant colors are the dark tones of her hair and shirt against the lighter background. The camera is static, capturing her friendly and engaged demeanor during the product application.
0:10scalp application close up
An extreme close-up shot focuses intently on a section of a scalp with dark, tightly twisted locs. A hand, with vibrant red nail polish on its neatly manicured nails, holds the amber dropper bottle. The dropper tip is positioned precisely into a visible parting in the hair, and oil is being dispensed directly onto the scalp. The scalp itself has a light brown tone. The person's face is partially visible in the lower right, showing a portion of their eye and the side of their nose, which has a small nose ring. The background is out of focus, drawing all attention to the detailed application. Bright and even lighting accentuates the texture of the hair and the glistening oil. The scene emphasizes the precise and direct application of the product to the roots.
0:12second woman applying and massaging
A medium shot captures the woman from the earlier segment (the one with shoulder-length locs) continuing her scalp treatment. She wears a cozy maroon knitted sweater. Initially, she is focused on applying the product to different sections of her scalp, parting her hair with the dropper. Her expression is serious and concentrated. After applying, she sets the bottle down (just out of frame) and then uses both hands to gently massage her scalp and the roots of her locs. Her eyes are closed, and her expression shifts to one of relaxation and satisfaction as she massages. The background is a warm, inviting living room setting, featuring a large, colorful abstract painting with prominent yellows, reds, and blues on a white wall, above a white fireplace mantel adorned with subtle decorations. The lighting is soft and warm, typical of indoor ambient light. The camera remains static, capturing the entire process from application to a soothing massage.
0:15product call to action overlay
The final scene features a close-up on the 'Bask & Lather's Scalp Stimulator' amber dropper bottle, held prominently by a hand with bright red nail polish. The bottle is in sharp focus, while the background is softly blurred, showing the same living room environment with the colorful abstract painting, indicating the same context as the previous scene. The lighting is bright and even, highlighting the product details and the vibrant nail polish. Overlaid text appears on the screen: 'Start Your Transformation' followed by 'swipe up' with an upward-pointing arrow, serving as a clear call to action. The camera remains static, effectively drawing attention to the product and the final message.
