0:00woman explaining caraway storage
The scene opens with a medium shot of a woman standing in a modern, brightly lit kitchen. She is positioned slightly to the right of the frame, actively gesturing with both hands as she speaks to the camera. Behind her, a clean white kitchen with a sleek countertop and white cabinetry is visible, along with a black Smeg toaster on the left. On the white countertop in front of her, there's an organized set of cream-colored Caraway food storage containers, nestled within grey fabric dividers, and a clear container filled with nuts to the far right. The overall lighting is bright and even, suggesting natural or well-diffused artificial light. The color palette is dominated by whites, creams, and cool blues from her sweater, contrasted by the warm tones of the nuts. Text overlays appear sequentially: 'DO YOU KNOW ABOUT', 'ABOUT CARAWAY', 'OKAY IN A MINUTE'.
0:04woman holding granola tray
The camera cuts to a slightly closer shot of the same woman, now holding a light grey baking sheet filled with a mixture of nuts, dried fruit, and granola, which appears warm and freshly baked. A light green textured towel is folded and placed on a corner of the baking sheet. She holds the tray at waist height, looking down at it with an excited, open-mouthed expression, then quickly looks up at the camera, still showing an enthusiastic expression. The kitchen background is blurred but suggests she is near an oven or another part of the kitchen. The focus is on the shiny, appealing texture of the food and her elated reaction. Text overlays appear: 'OH MY GOD', 'LOOK AT THE SHINE', 'LOOK AT THE GORGEOUSNESS'.
0:07woman presenting caraway storage again
The scene returns to the woman in the kitchen, but now she is leaning over the white countertop, resting her forearms on the surface. Her head is slightly tilted, and she smiles directly at the camera, appearing calm and confident. The Caraway storage containers and their grey fabric organizers are prominently displayed on the counter in front of her. The kitchen background remains consistent with the first scene, bright and modern. The lighting is soft and even, highlighting her facial features. The overall mood is one of contented presentation. Text overlays: 'CARAWAY ALL DAY EVERYDAY'.
0:09woman preparing granola for storage
The scene changes back to the woman in the kitchen, filmed in a medium shot. She holds a small, clear glass jar containing what appears to be oats or granola in her left hand, gesturing with her right hand as she speaks. She then transitions to holding the grey baking sheet filled with the mixed nuts and granola (as seen in scene 2), this time at chest height. She points to the granola mixture on the tray with her right index finger, indicating that it needs to cool off before storage. The kitchen background is visible, providing context to the activity. The lighting remains bright and consistent. Text overlays: 'LET'S MAKE SOME', 'I'M GONNA LET THEM', 'COOL OFF'.
0:13pouring granola into sink
An overhead shot captures a pair of hands, with light pink polished nails, holding the light grey baking sheet and tilting it to pour the granola mix into a stainless steel kitchen sink. The sink has a metal grate at the bottom and a black sponge holder attached to the side. A silver faucet with a black spray nozzle is visible in the upper right. The countertop is a light, clean surface. The action is clear and intentional, showing the process of emptying the tray. The lighting is bright, illuminating the texture of the granola and the clean metal of the sink. Text overlay: 'AND THEN WE'RE GONNA STORE THEM'.
0:15shaking container of granola
The scene is a medium shot of the woman holding a small, cream-colored Caraway food storage container, filled with the granola mix, directly in front of her chest. She gently shakes the container to demonstrate its seal. Her expression is focused and observant, looking down at the container. The background shows a continuation of the modern kitchen with a large window and outdoor greenery visible through it. The lighting is soft and even. The container is a clean, simple design, highlighting its functionality.
0:17demonstrating clean baking sheet
The woman is seen in a medium shot, holding up the empty, light grey baking sheet with both hands, presenting it proudly to the camera. The sheet is visibly wet with small water droplets, emphasizing its freshly cleaned state. She smiles and speaks animatedly, her expression shifting to a slight smirk as she emphasizes the lack of stains. The kitchen background is consistent, with the window and greenery outside adding depth. The focus is entirely on the clean baking sheet and her positive reaction. Text overlays: 'CLEAN AS THE MINUTE I GOT IT', 'I DON'T LIKE ANY STAINS ON MY COOKWARE'.
0:20woman presenting caraway luxury
The scene is a medium shot, similar to the first and third scenes, with the woman leaning over the white kitchen counter. She has her hands placed on the edges of the grey fabric organizers containing the Caraway storage pieces. Her expression is conspiratorial and slightly playful, as if sharing a secret, as she talks about 'quiet luxury.' The kitchen background is the same, with the white cabinets, black toaster, and stove with red knobs visible. The lighting is bright and even. The overall impression is one of sophisticated product endorsement. Text overlay: 'IT'S QUIET LUXURY BUT'.
0:24woman demonstrating ceramic container
The scene shows a medium shot of the woman holding a cream-colored ceramic Caraway storage container with a grey interior, close to her face, demonstrating its depth and material. She then lowers it, holding it with one hand, and with her other hand, she picks up its clear lid, showing that it's separate. She gestures with the container, explaining its versatility for baking and freezing. A small white bowl with granola or similar food is visible on the counter to her left. The organized Caraway set is still in the background, along with the kitchen environment. The lighting is bright and functional. Text overlays: 'THESE ARE CERAMIC', 'YOU CAN BAKE IN THESE', 'YOU CAN FREEZE IN THESE', 'JUST DON'T BAKE THE LIDS'.
0:28caraway lids close up
A close-up shot focuses on the clear lids of several Caraway storage containers, which are light grey with cream-colored edges. The 'Caraway' logo is subtly embossed or printed on the clear surface of one of the lids, visible in the center of the frame. The lids appear to be neatly stacked or placed next to each other. The background is a soft, blurred grey, allowing the viewer to concentrate on the details of the product. The lighting is bright, highlighting the clean design and the brand name. Text overlay: 'THEY LOOK GORGEOUS'.
0:29caraway containers in drawer overhead
An overhead shot shows a neatly organized drawer containing various Caraway storage containers. The containers are different sizes and shapes, primarily in cream and grey tones, with one distinct coral-red colored piece, all arranged compactly within the drawer space. Some bamboo lids or cutting boards are visible towards the top of the frame. The drawer itself appears to be a light wood or laminate. The lighting is bright and even, showcasing the clean and functional aesthetic of the storage system. Text overlay: 'THEY DON'T HAVE SKETCHY CHEMICALS'.
0:31woman demonstrating caraway organizers
The scene returns to the woman in a medium shot, standing in the kitchen and interacting with the Caraway storage organizers on the countertop. She points to the grey fabric dividers, highlighting their features, specifically the straps designed to secure the items. She demonstrates pulling a strap to show how the containers are held in place. Her movements are purposeful and her expression is lively as she explains the practical benefits of the system. The kitchen background remains the same, maintaining continuity. The lighting is consistent and bright. Text overlays appear and fade: 'THESE HAVE STRAPS BUCKLE UP', 'YOU'RE MOVING FROM ONE HOUSE TO ANOTHER', 'DON'T WORRY WE GOT YOU'.
0:36woman final call to action
The scene is a medium shot of the woman, once again leaning over the kitchen counter, with the Caraway storage containers and organizers prominently displayed in front of her. She has a broad, engaging smile and direct eye contact with the camera, delivering a call to action. Her hands are resting on the countertop, framing the products. The kitchen setting remains consistent, bright, clean, and modern. The overall atmosphere is positive, persuasive, and promotional. Text overlays appear: 'WHO'S READY TO UPGRADE THEIR KITCHEN', 'BLACK FRIDAY SALE NOW'.
