0:00split screen talking head and welding boots This scene features a split-screen composition. The upper half shows a medium shot of a male speaker looking directly at the camera, conveying confidence. He is situated in what appears to be a retail store or warehouse, with rows of work boots displayed on wooden shelves in the blurred background. The lighting is bright and even, highlighting his face. The lower half of the screen presents a low-angle, medium close-up shot of a pair of light brown, high-top work boots, possibly on a metal grate. Sparks, indicative of welding or grinding, are brightly illuminating the boots and surrounding area, creating a dynamic effect. The color palette primarily includes earthy browns and grays, contrasted by the bright orange and white sparks. Subtitles like 'I'm Eric Girouard,' 'founder of BRUNT', and 'Workwear.' appear sequentially on the screen, centered between the two split visuals.
0:00split screen talking head and multiple boots This scene maintains the split-screen format. The upper section features the same male speaker as before, talking directly to the camera in the boot store setting. His expression remains confident and articulate. The background of shelves filled with various work boots is slightly blurred, keeping focus on him. The lower section rapidly cycles through close-up shots of different Brunt work boot styles. Initially, a single pull-on boot stands against a serene, blurred backdrop of a lake and mountains, suggesting outdoor durability. This transitions to a lace-up boot on a rocky terrain, then a close-up of a foot in a dirty work boot stepping onto a wooden plank, followed by a boot enveloped in dramatic smoke, and finally, a person in work boots walking up a wooden staircase and then on a dusty concrete floor. The transitions are quick cuts, emphasizing the versatility and ruggedness of the boots in different environments. The color palette is dominated by browns, grays, and natural tones, with occasional bright highlights from environmental effects.
0:02walking in work boots This sequence features a continuous, low-angle shot focusing on a person's legs and feet, clad in rugged brown work boots and brown work pants. The environment appears to be a construction or renovation site, characterized by wooden framing and dusty concrete floors. The camera first shows the person ascending a rustic wooden staircase, with their boots, already dusty and worn, making contact with the steps. The camera then tracks forward, following the person as they walk steadily on a concrete floor littered with wood shavings and debris. The lighting is natural and utilitarian, typical of an indoor construction site. The overall color palette is earthy, dominated by browns and grays, emphasizing the practical and durable nature of the workwear. The shot is designed to highlight the boots' functionality and comfort in a real-world working scenario.
0:08split screen talking head and product interaction The scene reverts to a split-screen format. The top half again features the male speaker, delivering his message with animated gestures and a compelling expression, backed by the blurred shelves of boots in the store. The lighting remains consistent, bright and even. The lower half of the screen displays a series of B-roll shots focused on product interaction and detail. First, a shot from behind shows a man browsing a wall of boots, then picking one up. This transitions to a man holding and inspecting a dark work boot, highlighting its texture and design. Following this, a younger man sits on a bench, intently trying on a pair of boots, emphasizing the 'in-person' experience. The sequence concludes with extreme close-ups: first, a detailed view of a boot's sole with the 'BRUNT' logo, then a shot of the boot's braided lace and eyelet, and finally, the meticulous stitching on the leather. Text overlays guide the viewer through the narrative, connecting the speaker's words to the visual demonstrations.
0:17screen recording retailer locator This scene displays a full-screen screen recording of a website. The branding 'BRUNT' in red text and logo is visible at the top, above the title 'FIND RETAILERS NEAR YOU'. Below the title is a search interface with an input field labeled 'Type a City or State' and an orange search icon. The main visual element is an animated map of the United States, which dynamically zooms in from a global view, highlighting different regions. This map is visually engaging, with topographical details and political borders. The overall color palette is clean, with a dominant white background for the website elements and natural greens and browns for the map. Subtitles 'location' and 'to you.' appear as the map animation concludes, directing the viewer's attention to the locator's function.
