0:00stylist talking head intro A medium shot frames a male stylist from the chest up, positioned centrally against a muted grey wall. He is speaking directly to the camera, with a slight smile and confident demeanor, gesturing subtly with his hands which are clasped together at his waist. Overhead, soft, even studio lighting illuminates his face and upper body, casting minimal shadows. The dominant colors are the black of his shirt and the grey of the background, with gold accents from his necklaces and watch. Overlayed prominently across the lower half of the screen in white, sans-serif capital letters is the text 'AVEDA' with a smaller tagline 'THE ART AND SCIENCE OF PURE FLOWER AND PLANT ESSENCES' beneath it. The overall mood is professional and engaging.
0:01stylist and client posed shot The scene begins with a rapid, radial motion blur effect that quickly resolves into a clear, bright medium shot. A male stylist stands behind and slightly to the right of a female client who is seated, both looking towards the camera. The stylist, with a wide, friendly smile, is visible from the chest up, peeking over the client's right shoulder. The female client, situated slightly off-center to the left, has a soft, serene expression, her long, dark brown hair flowing smoothly over her shoulders. The background is a brightly lit, modern salon setting, featuring large studio lights and a vibrant green plant to the right, hinting at a natural and well-maintained environment. The lighting is bright and even, highlighting the subjects and the clean salon aesthetic. The primary color palette includes the black clothing of both individuals, the warm tones of the client's hair, and the greens of the plant, conveying a fresh and inviting atmosphere.
0:02client seated from behind A medium shot captures the back of a female client's head and shoulders, as she sits facing away from the camera in a salon chair. Her long, dark brown hair cascades down her back, appearing healthy and straight. She is draped in a black salon cape, which covers her clothing. In the background, a large mirror reflects a partial view of the salon interior, including a blurry reflection of the client and possibly other salon equipment. The floor appears to be a light-colored concrete or wood. The lighting is bright and even, typical of a professional salon. The overall impression is one of anticipation and preparation for a hair treatment. The color palette is dominated by the dark brown of the hair and the black of the cape, contrasted with the brighter, neutral tones of the salon environment.
0:03hair parting close up A close-up shot focuses on a stylist's hands expertly parting the long, dark brown hair of a client. One hand, adorned with tattoos, holds a long, thin metal hair clip, while the other hand uses a black comb to carefully section the hair. The hair is neatly divided, revealing the scalp. The client is draped in a black salon cape, partially visible. The background is softly blurred, showing hints of the salon environment. The lighting is bright and focused, highlighting the intricate detail of the hair work. The dominant colors are the dark brown of the hair, the black of the comb and cape, and the skin tones of the stylist's hands, emphasizing precision and professional care.
0:04hair sectioning overhead An overhead shot provides a clear view of the top of a client's head, where a stylist's hands are meticulously sectioning long, dark brown hair. The hair is divided into four main sections, forming a distinct diamond shape at the crown, held in place by small silver clips. The stylist's tattooed hands are visible, demonstrating careful manipulation of the hair. The client's shoulders, draped in a black salon cape, are visible at the bottom of the frame. The background is a soft blur of the salon floor, likely light-colored concrete. Bright, ambient lighting from above illuminates the hair, highlighting its texture and the precise partings. The color palette centers on the deep brown of the hair and the black of the cape, with the silver clips providing small metallic accents, conveying a sense of order and detailed work.
0:06mixing hair color A medium close-up shot focuses on a pair of hands carefully preparing hair color ingredients on a stainless steel countertop. A grey bottle with a '0C' label is being tilted to pour a liquid into a small black bowl resting on a digital scale, which displays a blue numerical reading. Another black bowl and two small metal whisks are also on the counter. In the background, a wall is lined with numerous small, brightly colored boxes (red and black) arranged on white shelves, likely hair product packaging, alongside various salon tools and containers. The lighting is bright and industrial, reflecting off the shiny metallic surface of the counter. The color palette includes the grey of the bottle, black of the bowls, and the vibrant red and black product boxes, suggesting a professional and organized workspace. The scene emphasizes precision and preparation in the hair treatment process.
0:07applying highlights foils A close-up shot captures the process of applying hair color or lightener to sections of a client's dark hair. A stylist's hand, again with visible tattoos, holds a small piece of foil and a brush loaded with a white creamy substance, carefully painting it onto a thin section of the client's hair. Several other sections of hair are already wrapped in shiny silver foils, neatly arranged on the back of the client's head. The client is seated and draped in a black salon cape, with a glimpse of the light-colored salon floor and other blurry salon activities in the background. The lighting is bright and focused on the hair, highlighting the application process. The dominant colors are the rich dark brown of the hair, the silver of the foils, the white of the product, and the black of the cape, conveying a methodical and precise hair transformation process.
0:08foiled hair from behind A medium shot from behind shows the client's head, where numerous sections of her long, dark brown hair are neatly wrapped in shiny silver foils. The foils are systematically arranged across the back of her head, indicating a comprehensive highlighting or coloring treatment. Small plastic clips are visible, securing some of the hair sections. The client is draped in a black salon cape, and the soft, neutral tones of the salon environment are blurred in the background. The lighting is bright and even, casting subtle reflections off the foils. The color palette is dominated by the contrast of the dark brown hair against the silver foils and the black cape, emphasizing the detailed and time-consuming process of the hair treatment.
0:09hair styling curling A medium shot captures the client seated in a black salon chair, with a stylist actively curling her long, dark brown hair using a gold-colored hot tool. The client is looking away from the camera, possibly into a mirror, with a serene expression. Her hair, now styled with soft layers around her face, appears voluminous and lustrous. A black salon cape is visible on her lap, and she is wearing a black collared top and light blue jeans. In the background, large green potted plants and a decorative wooden screen add a touch of natural elegance to the bright, well-lit salon environment. The lighting is soft and flattering, highlighting the texture and shine of the styled hair. The color palette features the rich brown of the hair, black clothing, and the greens of the plants, creating a calm and aesthetic atmosphere.
0:10client reveal smile A medium close-up shot of the female client transitions as she turns her head from the left to face the camera, revealing her beautifully styled, long, dark brown hair. Her hair now has soft waves and highlights, framing her face perfectly. She offers a gentle, radiant smile directly to the camera, her lips painted a soft pink. She is wearing a black collared button-up top. The background is a soft blur of the bright salon interior, with hints of green plants. The lighting is warm and flattering, accentuating her features and the newly styled hair. The color palette emphasizes the natural beauty of her hair and skin, contrasted with her black clothing, creating a moment of subtle confidence and satisfaction.
0:11client call to action end card A medium close-up shot features the female client smiling confidently directly at the camera, her long, dark brown hair beautifully styled with voluminous waves and subtle highlights. She is wearing a black collared button-up top. The bright, clean salon environment is softly blurred in the background, with glimpses of white walls and green plants. The lighting is natural and even, highlighting her flawless appearance. Overlayed text on the left side of the screen reads 'BOOK AN APPOINTMENT AT AN AVEDA SALON' in white, sans-serif capital letters, serving as a clear call to action. In the top right corner, several small white logos are displayed: 'AVEDA', 'V Certified', 'B Corporation', and a bunny logo, signifying brand values. A small disclaimer text is visible at the very bottom of the screen. The overall mood is positive and encouraging, aiming to convert viewers into customers.
