0:00woman in produce aisle walking The scene opens with a medium shot of a woman walking casually through the brightly lit produce section of a Target store. She is positioned slightly right of the center, moving towards the left of the frame. Her gaze is directed forward, seemingly browsing the fruit displays. In the foreground, there are large, vibrant piles of citrus fruits, specifically oranges, lemons, and limes, in rustic wooden crates with price signs. The background shows more grocery aisles and overhead fluorescent lighting. The overall color palette is bright and natural with strong greens and oranges from the produce, contrasted with the clean white and red of the store environment. A small, red shopping cart is partially visible to her left. White text overlay "Making a Target run" appears at the bottom of the screen.
0:01shopping cart pov vitamin aisle This scene presents a first-person perspective, moving slowly down a wide, brightly lit aisle within a Target store. The camera is low, appearing to be mounted within a red shopping cart, with the top rim of the cart visible at the bottom of the frame. The aisle is lined on both sides with tall, white shelving units displaying numerous bottles of vitamins and supplements, predominantly in white, blue, and red packaging. The overhead fluorescent lighting creates a clean, evenly lit environment, making the product labels clearly visible. The overall color scheme is dominated by the bright white of the shelves and floor, accented by the colorful product packaging and the red cart. White text overlay 'and finding First Day vitamins was a win' is centered at the bottom of the screen.
0:02close up cart contents vitamins A tight, top-down close-up shot focuses on the contents of a red shopping cart. Prominently featured are two 'First Day' vitamin bottles: one labeled 'WOMEN THE MULTI' (pink and white) and another 'TEENS THE MULTI' (blue and white). These bottles are nestled amongst other groceries including a bag of fresh green spinach, a bunch of yellow bananas, a clear jug of 'Good & Gather Purified Drinking Water,' a package of 'Farmstyle Slices Sharp Cheddar' cheese, and green grapes. The items are arranged somewhat haphazardly, suggesting an actual shopping trip. The vibrant colors of the produce and product packaging stand out against the red plastic grid of the cart. White text overlay 'was a win' is visible at the bottom of the frame.
0:03shopping cart pov vitamin aisle consistent The camera maintains a first-person perspective, appearing to be in a red shopping cart, moving steadily down a long, well-lit aisle of a Target store. The aisles are brightly illuminated by overhead fluorescent lights, casting a clean, uniform glow. On either side, tall, white shelving units are packed with a variety of vitamin and supplement bottles, predominantly in various shades of blue, green, red, and yellow. The clean white flooring extends into the distance, emphasizing the length of the aisle. The overall atmosphere is organized and bright. White text overlay 'I've been wanting an easy way to stay consistent' is displayed at the bottom of the screen.
0:05woman examining vitamins on shelf A medium shot captures the woman from the first scene standing attentively in the vitamin aisle of Target. She is positioned slightly to the left of the frame, facing the camera at a slight angle while holding and examining a blue and white bottle of 'First Day' vitamins. Her clear-framed glasses are on, and she has a focused, slightly curious expression. The background features well-stocked shelves of various vitamin bottles under bright fluorescent lighting. The top rim and side of her red shopping cart are visible in the lower foreground, anchoring her in the shopping environment. The scene is clean and brightly lit. White text overlay 'and being able to grab First Day' appears at the bottom.
0:07woman in produce aisle repeat This scene is a medium shot of the woman walking through the produce section of a Target store, similar to the initial shot but with a slightly different angle, showcasing more of the fruit displays. She is walking from the right side of the frame towards the left, with her red shopping cart positioned to her left. Large, colorful piles of oranges, lemons, and limes are visible in the foreground and midground, along with pricing signs. The overhead fluorescent lighting illuminates the scene brightly, highlighting the fresh colors of the produce. The background shows blurred grocery aisles. White text overlay 'during my normal Target trips' is presented at the bottom of the screen.
0:09shopping cart pov general aisle The camera is mounted low in a red shopping cart, offering a first-person perspective as it moves down a general merchandise aisle in Target. The aisle is lined with tall white shelves packed with various packaged snacks and goods, primarily in colorful bags and boxes. A large clear jug of water and other unseen groceries are visible inside the cart. The floor is clean and white, stretching into the distance, and the scene is brightly lit by overhead fluorescent lights. The movement is smooth and steady. White text overlay 'just makes it feel doable' is displayed at the bottom of the screen.
0:10woman puts vitamins in cart A medium shot shows the woman in the vitamin aisle, positioned slightly left of center, actively picking up a 'First Day Women's Multivitamin' bottle from the shelf. She then gently places it into her red shopping cart, which is partially visible in the lower foreground. She glances at the bottle with a subtle, satisfied smile. The background is filled with rows of vitamin and supplement bottles on white shelving units, illuminated by the consistent overhead fluorescent lighting of the store. White text overlay 'I picked up the Women's Multivitamin' is at the bottom of the frame.
0:12younger woman holds two bottles This medium shot features a younger woman, likely a teenager, standing in a Target aisle. She is positioned centrally, facing the camera directly, holding up two 'First Day' vitamin bottles – the 'WOMEN THE MULTI' and 'TEENS THE MULTI' – one in each hand, towards the viewer. She has a wide, genuine smile on her face, and her dark hair frames her face. A red shopping cart is in the lower foreground, partially obscuring the bottom of the frame. The background shows blurred shelves of various products under bright store lighting. The mood is cheerful and enthusiastic. White text overlay 'and the Teen Multivitamin for my daughter' is centered at the bottom of the screen.
0:14teenager pouring gummies in kitchen A medium shot captures the younger woman in a brightly lit home kitchen. She is positioned to the left of the frame, with her back slightly to the camera, and is in the process of pouring colorful, fruit-shaped 'First Day' gummies from a large blue bottle into a smaller, blue cup. She wears a black t-shirt. The background consists of light-colored kitchen cabinets and a stainless steel refrigerator. The countertop is a light beige, and some small kitchen appliances are visible. The lighting is warm and domestic, different from the store. White text overlay 'especially since we've both been dealing' is at the bottom.
0:16teenager pushing cart in aisle A wide shot follows the younger woman as she pushes a red Target shopping cart down a general merchandise aisle. She is dressed in a black hoodie and blue jeans, walking at a steady pace. The cart contains a large pack of bottled water at the bottom, and the camera is positioned slightly behind and to the side of her. The aisle is brightly lit with overhead fluorescent lights, and shelves of various household goods and clothing items are visible in the background. The floor is clean and white, indicating a typical retail environment. White text overlay 'with low energy, busy schedules,' is at the bottom of the frame.
0:17woman grabbing chips snack aisle A medium shot captures the older woman in a Target snack aisle. She is positioned slightly to the right of the frame, facing a shelf filled with various bags of chips. She is reaching out and carefully selecting or examining a yellow bag of chips. Her black puffer jacket and clear-framed glasses are visible. The background is a wall of colorful snack bags under bright store lighting. The red shopping cart is partially visible in the lower left foreground. White text overlay 'and not always eating perfectly' is positioned at the bottom of the screen.
0:18wide shot snack aisle A wide, slightly upward-angled shot showcases a long aisle in a Target store, entirely dedicated to snacks. Tall white shelving units are packed from floor to ceiling with a diverse array of colorful bags of chips, pretzels, and other packaged snacks. The uniform, bright fluorescent lighting illuminates the entire aisle, creating a sense of abundance. The clean white floor stretches into the distance, and the perspective gives a clear view of the variety of products available. White text overlay 'eating perfectly' is at the bottom of the screen.
0:19two women eating gummies in kitchen This medium shot features the two women (mother and daughter) in a bright, modern home kitchen. They are positioned to the left of the frame, facing each other and smiling. The mother holds a blue cup containing 'First Day' gummies, while the daughter is actively taking a gummy and putting it in her mouth, her eyes looking at her mother. They are both wearing casual tops (mother in red, daughter in grey). The background includes light-colored kitchen cabinets, a stainless steel refrigerator, and a light-colored countertop. The lighting is soft and inviting. Their expressions convey happiness and satisfaction. White text overlay 'First Day is science backed and thoughtfully made' is centered at the bottom of the frame.
0:21close up cart contents vitamins no artificial colors A tight, top-down close-up shot of the contents inside a red shopping cart. The focus is on two 'First Day' vitamin bottles: 'WOMEN THE MULTI' and 'TEENS THE MULTI', positioned prominently. Surrounding them are other groceries, including a bag of green spinach, yellow bananas, a clear jug of water, a package of cheese, and green grapes. The items are arranged naturally, filling the cart. The lighting is bright, and the colors of the food and product packaging are vivid against the red plastic of the cart. White text overlay 'without artificial colors or' is visible at the bottom of the frame.
0:22woman examining vitamins important ingredients A medium shot shows the woman in the vitamin aisle of Target, standing slightly to the left of the frame. She is holding and examining a blue and white bottle of 'First Day' vitamins with clear-framed glasses on her face, maintaining a focused and thoughtful expression. The shelves behind her are fully stocked with various vitamin bottles under the bright, uniform fluorescent lighting. The upper edge and side of her red shopping cart are visible in the lower foreground. White text overlay 'unnecessary ingredients which is really important to me' is displayed at the bottom of the screen.
0:25woman scanning product at checkout A medium shot captures the woman at a Target self-checkout station. She is positioned centrally, actively scanning a 'First Day' vitamin bottle on the scanner. Her red shopping cart, containing a large pack of bottled water, is visible to her left. The background features other checkout counters and store signage, indicating the checkout area. The lighting is bright and typical of a retail environment. She wears her black puffer jacket. White text overlay 'First Day just launched in Target,' is displayed at the bottom of the screen.
0:27close up cart contents target mug A tight, top-down close-up shot focuses on the contents of a red shopping cart, nearly identical to previous similar scenes. Two 'First Day' vitamin bottles ('WOMEN THE MULTI' and 'TEENS THE MULTI') are prominently displayed among other groceries like spinach, bananas, cheese, and a jug of water. A white ceramic mug shaped like the Target dog mascot with red accents is also visible, adding a playful, branded element. The items are brightly lit. White text overlay 'so it was the perfect time to stock up' is visible at the bottom of the frame.
0:29woman bagging groceries at checkout A medium shot shows the woman at a Target self-checkout station, positioned to the right of the frame, actively bagging her purchased groceries. She is seen placing a large clear jug of water into a white paper shopping bag. Her red shopping cart is next to her on the left, with the bottom rack visible. The background shows more of the checkout area and store infrastructure under bright overhead lighting. Her black puffer jacket and jeans are visible. White text overlay 'and make it part of our regular routine.' is displayed at the bottom of the screen.
0:30white blur transition text calming magnesium This scene features a rapid visual transition. The screen is dominated by a bright white background. For a brief moment, blurred horizontal lines rapidly animate across the frame, creating a sense of motion or transition. Centered on the screen, the white text 'Calming Magnesium' appears and then quickly fades out. The lighting is extremely bright, almost blown out, enhancing the transitional effect.
0:31close up orange gummies A very close-up, overhead shot looks directly down into an open, light blue cylindrical container of 'First Day' gummies. The container is filled to the brim with numerous small, distinctively fruit-shaped (possibly star fruit or berry-shaped), translucent orange gummies. The gummies appear slightly shiny and textured. The label, partially obscured, is visible around the rim, showing parts of the 'First Day' branding and possibly 'Calming Magnesium' text. The background is a clean, bright white surface, emphasizing the product. The lighting is bright and even, highlighting the vibrant color and texture of the gummies.
0:33close up red gummies A very close-up, overhead shot captures an open, dark blue cylindrical container of 'First Day' gummies. The container is filled with numerous small, reddish-purple, textured gummies, some resembling berries or small fruits. The lighting is bright and even, highlighting the rich color and texture of the gummies. The label is partially visible around the container's rim, clearly showing the 'NO JUNK' badge and 'THE MULTI' text, emphasizing the product's quality. The background is a clean, bright white surface, providing stark contrast to the product.
This is a very brief, static shot featuring the iconic Target logo. The logo consists of a solid red bullseye symbol with a white inner circle and a smaller red dot in the very center, all set against a clean, plain white background. The logo is perfectly centered in the frame, prominent and immediately recognizable. The lighting is bright and even, presenting the brand symbol clearly and sharply.
0:34product lineup with cta The final scene is a static, stylized product shot. Three 'First Day' vitamin bottles – 'WOMEN PRE+POST PROBIOTIC' (red), 'KIDS THE MULTI' (green/blue), and 'TEENS NIGHTTIME RESET MAGNESIUM' (blue) – are arranged in a gentle curve on a bright white surface. Various fresh fruits (sliced peach, raspberries, sliced grapefruit) are artfully scattered around the base of the bottles, adding a natural and appealing touch. The background is a soft, light blue gradient fading to white at the bottom. White text 'Real results you can taste & feel.' is placed at the top center. A prominent red rectangular button with rounded corners, containing the white text 'Now available at Target', is centered at the bottom, serving as a clear call to action. The overall aesthetic is clean, vibrant, and health-focused.
