0:00woman explaining folic acid and product intro A medium close-up shot of a young adult woman speaking directly to the camera in a brightly lit, modern kitchen. The background features white cabinets, open wooden shelves with various ceramic dishes, bottles, and a toaster. The lighting is soft and even, originating from the front, highlighting her facial features. She wears a striped, light pink t-shirt. Her long, brown hair is styled casually around her shoulders. Text overlays appear sequentially: 'About 40% of kids can't absorb folic acid' (0-2s), 'because of the MTHFR gene mutation' (2s-4s), 'I know that runs in our family' (4s-6s), 'most multivitamins still use folic acid' (6s-8s), 'but First Day doesn't' (8s-10s), 'I've been giving my kids First Day' (10s-11s). At 0:10, she raises a light blue and green cylindrical product container into the frame, holding it up for the camera to see. She smiles and gestures with her hands. The dominant color palette includes neutral whites and wood tones in the background, a light pink for her shirt, and vibrant blue and green from the product packaging. The scene has a friendly, informative atmosphere.
0:15children eating gummies A medium wide shot from an overhead perspective, looking down at four young children seated around a white marble kitchen island. The background shows a living area with a piano, a large green plant, and a brown leather couch, suggesting a home environment. The lighting is soft and natural, illuminating the scene evenly. The children are focused on small, orange-red gummy candies spread on the countertop. One boy in a striped shirt holds a blue cup, another boy in a tan shirt is pouring from the product container onto the counter, and two girls are picking up gummies. The youngest girl with long curly hair looks directly at the camera while holding up a gummy, smiling. Text overlays include 'JUST TWO GUMMIES' (15s-17s) and 'naturally colored with carrots blackcurrant and red bell pepper' (17s-20s). The dominant colors are the white countertop, the children's casual clothing (stripes, tan, yellow), and the warm orange hues of the gummies.
0:20woman explaining sugar content A medium close-up shot of the same young adult woman from the first scene, speaking directly to the camera in the kitchen. She is still wearing the light pink striped t-shirt. The background remains the same: white cabinets and open wooden shelves with kitchen items. The lighting is consistent, providing a soft, frontal illumination. She maintains an informative and slightly serious expression as she speaks about the product's ingredients. Text overlays appear: 'just 2 grams of organic cane sugar' (20s-22s) followed by '❌ NO ARTIFICIAL SWEETENERS' (22s-23s), with the latter featuring a red cross mark to emphasize the negative. The color palette is dominated by the neutrals of the kitchen and the light pink of her shirt, with the red cross adding a contrasting pop.
0:23product packaging details A close-up shot of a hand holding the 'first day KIDS DAILY SUPERCHARGE' product container. The container is cylindrical with a light blue base, green middle section, and yellow top section on its label. The background is a blurred, bright household setting with white and yellow flowers in a vase and a tall white candle, implying a dining or living room. The lighting is soft and ambient. The hand rotates the container to reveal different parts of the label. Initially, the front label is visible, then it rotates to show a 'clean label' certified badge and other icons: 'NO ARTIFICIAL SUGARS', 'GLUTEN-FREE', 'VEGAN', 'NON GMO', and 'FREE FROM TOP 9 ALLERGENS'. Text overlays appear: 'and they're free from gelatin, gluten, GMOs,' (23s-26s) and 'synthetic dyes, fake flavors, and the top 9 allergens' (26s-29s). The primary colors are the bright blue, green, and yellow of the product label, contrasting with the soft white and pastel hues of the background elements.
0:29children gummies and woman explaining nutrients This scene combines two distinct shots to show the product in use and its benefits. It begins with a medium wide shot, slightly overhead, of the four children from Scene 2 gathered around the white marble kitchen island. One boy in a tan shirt pours more gummies from the 'first day' container onto the counter. The children watch intently. A text overlay reads '21 Organic Superfoods' (30s-32s). This quickly cuts to a medium close-up of the woman from earlier scenes, back in her kitchen setting, speaking directly to the camera. The background is the familiar white cabinets and wooden shelves. A text overlay states '9 Key Vitamins' (32s-33s), followed by 'when they're getting the nutrients they actually need' (33s-35s). The lighting remains soft and natural. The children's segment uses a blend of white, wood, and child-like clothing colors, while the woman's segment maintains the neutral kitchen palette and her pink shirt.
0:35child studying learning benefits A medium shot of a young boy, seated on a small wooden school desk and chair, diligently writing in a notebook. The camera is positioned slightly above and to his right, looking down at him. The background is a blurred living room setting with a light-colored couch, a dark green cushion, and a large green plant, creating a warm, cozy atmosphere. The lighting is soft and ambient, highlighting the boy and his work. He wears a brown and white striped t-shirt and glasses, holding a yellow pencil. He is focused on his task, with a slightly studious expression. Text overlays appear sequentially: 'this can help with focus and learning' (36s-38s), followed by 'as well as emotional regulation and sleep' (38s-40s). The color palette is warm, with browns from the desk and shirt, greens from the plant and cushion, and muted tones from the background, creating a calm and focused mood.
0:40woman money back guarantee and cta A medium close-up shot of the young adult woman speaking directly to the camera in the kitchen, returning to her initial position and attire. The background remains consistent with white cabinets and open wooden shelves. The lighting is soft and frontal. She is smiling and confident, making direct eye contact with the viewer. Text overlays appear: 'if you're nervous to try something new' (41s-42s), followed by 'they offer a 45 day money back guarantee' (42s-44s). At 0:45, she brings the 'first day' product container back into the frame, holding it at chest level, while a final text overlay reads 'so give them a try I think you'll love them as much as we do' (45s-47s). Her expression is inviting and reassuring. The color scheme is the familiar neutral kitchen with her light pink shirt and the vibrant product packaging, ending on an encouraging note.
