0:00family couch interaction
The scene opens with a medium shot of a man, a baby, and a teddy bear sitting closely together on a comfortable, plush gray couch in a living room setting. The camera is static, capturing a heartwarming family moment. Natural light streams in from a window to the left, creating soft highlights and a warm, inviting atmosphere. The man, positioned centrally, is holding the teddy bear, which is wearing a blue New York Giants jersey and cap. The baby, a toddler, sits on the man's lap, initially looking towards the left of the frame. As the scene progresses, the man smiles and adjusts the bear, and the baby playfully reaches out to interact with the bear, her face lighting up with curiosity and joy. The dominant color palette includes the neutral grays of the couch, the olive green of the man's shirt, the white of the baby's romper, and the vibrant blue of the bear's NFL attire. A text overlay at the bottom of the screen reads: 'NFL Season + Your favorite team jerseys = Core Memories in the making'. The man wears a silver wedding ring on his left hand. A cup holder is visible on the right armrest of the couch.
0:05kids approaching store
The scene transitions with a quick blur to a wide shot taken from a slightly elevated perspective, looking down a brightly lit mall corridor. Two young children are walking hand-in-hand away from the camera, their backs to the viewer, towards a 'Build-A-Bear Workshop' store. The mall floor is made of light-colored tiles in a checkerboard pattern. The storefront of Build-A-Bear is brightly colored with yellow and blue signage, visible in the background, showcasing its entrance and product displays. Other blurred storefronts line the corridor, indicating a busy shopping environment. The lighting is bright and even, typical of an indoor mall, creating a cheerful atmosphere. The children are the main subjects, moving forward with purpose. The shot captures a sense of anticipation and excitement. A blue speech bubble graphic with white text appears briefly at the bottom: 'When we saw Build-A-Bear was'.
0:07nfl bears display and store interior
This segment combines several medium and close-up shots within the Build-A-Bear Workshop. It begins with a medium shot, panning upwards, showing shelves filled with various teddy bears dressed in different outfits, including several NFL team jerseys. The background features light yellow walls with blue accents and 'Build-A-Bear Workshop' branding. The lighting is bright and overhead. The camera then focuses on specific bears: a Seattle Seahawks bear with a hat and jersey, and a black-and-white Las Vegas Raiders bear in full uniform, including shoes. The plush toys are brightly colored and detailed, showcasing the NFL collection. The scene transitions to a wider interior shot of the Build-A-Bear store, revealing clean, light wooden flooring and various stations for stuffing and dressing bears. Counters with displays and brightly colored signs like 'Build-A-Bear Workshop' in large letters are visible. The store appears clean and well-organized, with a friendly atmosphere. Text overlays appear: 'kicking off the NFL collection to celebrate the start of the season.' and 'We knew exactly where we needed to go'.
0:12website shopping online
The scene is a screen recording of the Build-A-Bear website, viewed on a mobile device. The screen shows the brand's logo at the top, a search bar, and options for 'Free Workshop Pickup'. Below this, there's a 'Filter By Team' option and a display of two teddy bears in NFL jerseys: a Dallas Cowboys bear and a Chicago Bears bear. The website is clean with a white background and blue accents. The focus is on the digital interface for online shopping. A hand gesture is briefly visible, seemingly interacting with the 'Off' toggle for pickup. A blue speech bubble graphic with white text overlays the screen, reading: 'whether shopping in-store or online.'
0:13nfl apparel display
This scene features close-up shots of NFL merchandise within the Build-A-Bear store. It begins with a shot of a poster displaying a grid of various NFL team logos against a dark background, with the text 'OFFICIALLY LICENSED PRODUCT' and 'THE TEAMS YOU LOVE!' visible. The camera then tilts down to show a blue sports jersey and matching shorts, hanging on a rack, featuring a 'B-A-B' shield logo on the jersey. The material appears soft and athletic. The lighting is bright and even, highlighting the product details. The color palette is dominated by the dark blues of the apparel and the vibrant team logos. A blue speech bubble graphic with white text overlays the visuals, stating: 'You can find your favorite team and accessories.'
0:16child choosing and dressing bear
This segment follows a young child through the process of choosing and dressing a teddy bear at Build-A-Bear. The scene opens with a medium shot from behind a young Black girl with long braided hair, wearing a light blue 'CHAMPION' jersey. She walks towards a large, mascot-like teddy bear display and other retail items in the brightly lit store. The camera then cuts to a close-up, showing the girl from the chest up, holding a fluffy yellow teddy bear, looking up with a hopeful and excited expression. Her braids frame her face, and she has bright, curious eyes. She moves on to an adult, presumably her father, standing beside her. The camera switches to a medium shot as the adult helps the child dress the yellow bear in an NFL Baltimore Ravens jersey. The child watches intently, her face beaming with joy and anticipation as the bear is clothed. She then hugs the newly dressed bear, laughing with delight. The store environment is lively with other customers and staff visible in the background, contributing to a fun, family-friendly atmosphere. The flooring is warm-toned wood. Text overlays appear throughout this sequence: 'Then it's time to choose the perfect furry friend to represent my team.', 'And of course, we suited him up', and 'Now my NFL bear is gameday ready.'
0:23build a bear storefront
The scene presents a wide exterior shot of a Build-A-Bear Workshop store, taken from across the mall walkway. The storefront is brightly colored with prominent blue and yellow signage, featuring the 'BUILD-A-BEAR WORKSHOP' logo. A large cylindrical display window at the entrance showcases a giant teddy bear holding a staff. Another large teddy bear mascot, dressed in a blue 'WORKSHOP' shirt, stands near the entrance. The mall's polished tiled floor is visible in the foreground. The lighting is bright and even, characteristic of an indoor shopping center. The store looks inviting and playful. A blue speech bubble graphic with white text is overlaid: 'Check out your local Build-A-Bear'.
0:24child using touchscreen
A medium shot captures a young girl and an adult male at a Build-A-Bear touchscreen station. The girl, with her back to the camera, is seen reaching up to tap the screen, which displays a form titled 'TELL US A LITTLE ABOUT YOURSELF' with fields like 'First Name', 'Date of birth', and yes/no buttons. The adult stands next to her, looking down at the screen, seemingly guiding her. The station itself is white with a light blue countertop. The lighting is bright. The scene emphasizes interactive customer experience. A blue speech bubble graphic with white text reads: 'and see what awesome NFL items they have in stock for you'.
0:25nfl merchandise and dressed bear
This scene consists of two close-up shots of NFL-themed Build-A-Bear merchandise. The first is a flat lay, looking down at a collection of Dallas Cowboys items laid out on a light blue surface. These include a black baseball cap with the Cowboys star logo, a blue jersey with 'COWBOYS' and '00' printed on it, black shorts with white stripes, black athletic shoes, and a small brown football with 'B-A-B' on it. All items are miniature, designed for teddy bears. The second shot shows a hand holding up a fully dressed blue teddy bear, wearing the Dallas Cowboys jersey, shorts, cap, and holding the football. The bear is smiling, and the background is a blurred view of the Build-A-Bear store interior. The lighting is bright and even, emphasizing the product details and vibrant team colors. A blue speech bubble graphic with white text is overlaid: 'so you and your furry friend can match this game day.'
0:27build a bear logo
The final scene features the official Build-A-Bear logo against a clean white background. The logo is a circular emblem with a light blue border, inside which is a yellow teddy bear's head with a friendly smile. The words 'BUILD-A-BEAR' arc above the bear's head, and 'EST. 1997' is displayed below. The entire logo is initially presented in a desaturated, faint blue and yellow color scheme, almost ghost-like. It then sharply transitions to its full, vibrant blue and yellow colors, becoming clear and prominent. Below the logo, a text overlay in a dark font reads: 'Create your family's NFL tradition today at Build-A-Bear!'. The lighting is bright and uniform, ensuring the logo and text are clearly visible. The overall mood is positive and inviting, concluding the advertisement with brand reinforcement.
