0:00brand introduction The scene opens on a dark blue background with a repeating pattern of 'SUPER BOWL LX' text in a slightly lighter shade of blue, creating a subtle, textured backdrop. In the central portion of the frame, two prominent white rectangular logos are displayed side-by-side, visually separated by a clean, vertical white line. On the left, the Lowe's logo is presented, featuring a distinctive white stylized house outline positioned above the bold, sans-serif text 'LOWE'S'. To the right of the separator, the Super Bowl LX logo is showcased. This logo incorporates a vibrant and abstract cityscape rendered in dynamic hues of pink, yellow, blue, and green, situated beneath the iconic silver Lombardi Trophy, with the words 'SUPER BOWL' clearly legible beneath the city and trophy design. The lighting is uniform and even, effectively illuminating both logos against the repeating textual background. The overall aesthetic is official, promotional, and clean, with no discernable camera movement.
0:02product showcase initial The background remains the same dark blue with the repeating 'SUPER BOWL LX' text pattern. The Lowe's and Super Bowl LX logos are still fixed at the top of the frame. Below these logos, new white text elegantly appears in the upper-middle section of the screen, stating: 'Bring your next win home.' followed by a second line 'The reliable choice for every play.' Further down, the distinct LG logo, a red circle with the stylized white letters 'LG', is displayed. In the expansive lower half of the screen, a curated collection of LG kitchen and laundry appliances is meticulously arranged. This ensemble includes a sleek silver French door refrigerator equipped with an external ice and water dispenser, a matching silver electric range with a cooktop, and a pairing of a modern black front-load washing machine and a black front-load dryer. All products are brightly and evenly lit from the front, accentuating their clean lines and contemporary design against the deep blue backdrop. The camera maintains a static position throughout this scene.
0:03product showcase football The scene continues with the consistent dark blue background, patterned with repeating 'SUPER BOWL LX' text. The Lowe's, Super Bowl LX, and LG logos remain in their established positions at the top of the frame. The white text displayed in the upper-middle section has been dynamically updated to: 'The MVPs of Super Bowl hosting.' followed by a promotional offer: 'Save up to $800 instantly when you bundle select LG or LG STUDIO appliances.' A smaller disclaimer text, '*Offer ends 4/8/24', is visible beneath the main offer. The identical arrangement of LG appliances—the silver refrigerator and range, alongside the black washer and dryer—is still presented in the lower half of the frame. A key animated element is introduced: a red American football with crisp white laces, which is seen spinning and playfully bouncing off the polished door of the silver refrigerator. The lighting throughout the scene remains bright and evenly distributed, ensuring clarity for all elements. The camera maintains a static, fixed perspective.
0:06player appliances wash dry The scene continues with the familiar dark blue background, accented by the repeating 'SUPER BOWL LX' text. The Lowe's, Super Bowl LX, and LG logos are still consistently displayed at the top. The white text content has been updated to convey a new message: 'All-star cleanup for all game-day messes.' This is followed by information about product assurance: 'Plus, 2-year warranty via the ThinQ app.*' A detailed disclaimer in smaller text notes: '*Terms and conditions apply. Warranty via ThinQ app, or upon registration by 4/1/24 on select LG appliances.' In the lower half of the frame, a young Black male, appearing to be a football player, stands on the left. He smiles warmly and confidently at the camera, with his arms comfortably crossed over his chest. He is dressed in a blue football jersey featuring white numbering and the 'LOWE'S' logo prominently displayed across the front. To his right, a pair of sleek black front-load washing and drying machines are showcased side-by-side. The lighting is bright and even, serving to highlight both the athlete and the modern appliances. The camera remains static, providing a stable composition.
0:09group player appliances The background remains a consistent dark blue, subtly textured with the repeating 'SUPER BOWL LX' text. The Lowe's, Super Bowl LX, and LG logos continue to be displayed at the top of the frame. The white text in the upper-middle section of the screen has dynamically changed to a powerful statement: 'Shop America's Most Reliable* and #1 appliance brand.†' This claim is supported by smaller disclaimer text below: '*Based on independent reliability surveys 2021-2023 on select major appliances. **#1 Appliance Brand in the US | Source: OpenBrand MindShare (AHAM Core 6) 2024-2025'. In the lower half of the frame, a group of four young Black male football players stands shoulder to shoulder, directly facing the camera with bright, confident smiles. Each player is attired in a blue football jersey, adorned with white lettering and numbers, some prominently featuring the Lowe's logo. The player positioned on the far left of the group is distinguishable by a noticeable thick gold chain. The entire scene is bathed in bright, even lighting, which clearly illuminates the faces and attire of the athletes. The camera remains static, providing a clear and composed group shot.
The screen smoothly transitions to a solid and rich dark blue background, providing a clean and direct visual space. Prominently centered at the top, white sans-serif text clearly states 'Available at', guiding the viewer's attention. Below this, the iconic Lowe's logo is presented in an enlarged, crisp white outline, featuring its distinctive house roofline above the bold 'LOWE'S' text. This large logo acts as the focal point, reinforcing brand recognition. Further down, more white text offers options for engagement: 'In-Store | Online | In the App', indicating multiple avenues for customers to access their products. At the very bottom, a discreet copyright notice '©2024 Lowe's' is visible, providing legal information. The entire composition is symmetrically balanced, with even, diffused lighting ensuring high readability and a professional, conclusive mood. There is no camera movement, maintaining a static and focused presentation.
