0:00intro old siding
The scene opens with a medium shot, featuring a young adult woman on the left side of the frame, presented as a video cutout. The background to her right displays the exterior of a house with old, weathered wooden siding painted a faded, slightly yellowed white, showing signs of peeling paint and general deterioration. Below the wooden siding, a reddish-brown brick foundation is visible. The lighting appears natural and bright, suggesting an outdoor setting during the daytime. An overlay text in black, sans-serif font reads: 'Here's what updating your siding can do for your home'. The overall color palette is muted, dominated by the aged white, brown, and brick red of the house, contrasted with the woman's dark top.
0:00intro new siding
This scene transitions to show the same young adult woman in a video cutout on the left, but the background now features the side of a house with freshly installed, modern gray horizontal shingle siding. The siding is uniform in color and texture, appearing clean and well-maintained, contrasting sharply with the previous scene's worn siding. A small portion of a white window frame is visible near the top right, and the ground below shows a concrete pathway. The lighting remains bright and natural, indicating daylight. The same black text overlay, 'Here's what updating your siding can do for your home', persists on the screen. The color palette shifts to cooler grays and whites, conveying a sense of newness and improvement.
0:02talking head overwhelmed
The scene is a tight close-up of the young adult woman's face, filling most of the frame. Her blonde hair is visible, framing her face. She has fair skin, light eye makeup, and light pink lipstick. The background is a plain, solid blue-gray wall, providing a clean and uncluttered backdrop that keeps the focus entirely on her. The lighting is soft and even, highlighting her facial features without harsh shadows. She speaks directly to the camera, her expression conveying a sense of mild exasperation or being overwhelmed, with her eyebrows slightly raised and a slight frown as she talks. A red text overlay appears, reading: 'As a first time home owner, any type of house project is overwhelming,'.
0:06damaged siding detail
A close-up shot focuses on a section of damaged exterior house siding. The top portion features a weathered, white-painted wooden board, with significant peeling and splintering revealing the raw, dark wood underneath. Below this, a strip of exposed, rotting wood is visible, brown and uneven. The lowest section of the frame shows a reddish-brown brick wall, suggesting a foundation or lower portion of the house. The lighting is bright and natural, casting some soft shadows. The color palette is earthy and deteriorated, showcasing browns, peeling white, and brick red. A red text overlay at the bottom reads: 'but redoing your whole'.
0:07siding debris
An overhead shot looks down upon a scattered pile of construction debris, primarily consisting of large, irregularly shaped pieces of plywood and what appears to be old, white-painted siding. The plywood pieces show their distinctive wood chip texture, while the white siding pieces are splintered and broken. The debris is resting on a patch of green grass, with some smaller pieces of lighter-colored material mixed in. The natural daylight casts subtle shadows, indicating an outdoor setting. The color palette is dominated by the light brown of the plywood, the faded white of the old siding, and the green of the grass. A red text overlay at the bottom reads: 'siding and roofing'.
0:09talking head conclusion
The scene is a tight close-up of the young adult woman's face, similar to a previous shot, filling the frame. Her blonde hair is visible, framing her face. She has fair skin, light eye makeup, and light pink lipstick. The background is a plain, solid blue-gray wall, maintaining a clean and focused presentation. The lighting is soft and even. She speaks directly to the camera, her facial expression showing a subtle smile and a slight nod, indicating a concluding thought or agreement. A red text overlay appears at the bottom, reading: 'it was a lot.'.
0:09app screen browse category
This scene presents a screen recording of a mobile application interface, specifically the Angi app. The screen displays a 'Browse by category' section with various home improvement services represented by icons like 'Roofing & Gutters,' 'Painting,' and 'Cleaning.' Below this, a 'Popular Projects' section features rectangular cards with images of people performing tasks like 'Handyman Services' and 'Lawn Mowing.' A small video cutout of the young adult woman from previous scenes is positioned in the bottom right corner, smiling and gesturing towards the screen content. The app interface is clean, predominantly white with black text and colorful icons. A red banner text overlay at the bottom reads: 'Angi connects you to reliable pros in your area.' The screen subtly scrolls upwards, revealing more content.
0:13app screen reviews
The scene continues with a screen recording of the Angi mobile app, showcasing sections related to project examples and customer reviews. The 'Our recent projects' section displays images of interior home damage, such as a water-damaged ceiling with a fan, labeled 'Water Damage Restoration.' Further down, a 'Reviews' section is visible with user testimonials like 'Tim G.' and 'GREG A.', each accompanied by a 5.0-star rating and a 'Verified Review' badge. The app's design features white backgrounds, black text, and clear categories. The young adult woman is present in a video cutout in the bottom right, smiling and looking at the screen. A red text overlay at the bottom states: 'And with photos from previous work and even reviews of old clients,'. The screen scrolls upwards, revealing more review content.
0:16woman on laptop
This scene is a medium shot, taken from a slightly over-the-shoulder perspective, showing the young adult woman sitting at a dark wooden dining table. She is intently focused on a silver laptop, her hands resting near the keyboard. The laptop screen displays what appears to be a web page or application interface with various categories and content. In the background, large windows reveal outdoor greenery and possibly another part of the house, suggesting a home environment. The lighting is soft, likely from an interior source combined with natural light from the windows. The overall color palette is warm, with the rich tones of the wooden table and the woman's hair, contrasted with the silver of the laptop. A red text overlay at the bottom reads: 'you can find the pro that you need.'.
0:18app screen categories
The scene is a screen recording of the Angi mobile app interface. The screen displays a hierarchical list of home improvement categories under headings like 'Additions & Remodels' (e.g., Bathroom Remodel, Kitchen Remodel) and 'Air Conditioning & Cooling' (e.g., Central Air Conditioning - Install, Fans, Window A/C Unit - Install). Each category has an arrow icon indicating more options. The interface is predominantly white with black text, creating a clean and user-friendly appearance. The young adult woman is visible in a video cutout in the bottom right corner, smiling and nodding as she looks at the app content. A red text overlay at the bottom reads: 'It was so easy to get quotes, and it was so easy to find a pro to work into my schedule.' The screen scrolls downwards, showing more categories.
0:23damaged siding with hand
A close-up shot features a segment of the house's exterior where old, white-painted wooden siding meets a reddish-brown brick foundation. The white siding is visibly damaged, with areas of peeling paint and exposed, darker wood underneath. A person's fair-skinned hand, with manicured nails, enters the frame from the left and gently touches the damaged wooden siding, emphasizing its deteriorated condition. The lighting is bright and natural, characteristic of daylight. In the bottom right corner, a video cutout of the young adult woman is present, smiling. A red text overlay at the bottom reads: 'If you've been putting off'. The color palette highlights the contrast between the old, peeling white, the earthy brown of the wood, and the deep red of the brick.
0:24outro new siding
The final scene returns to a medium shot of the young adult woman in a video cutout on the left, set against the backdrop of the house with its newly installed, modern gray horizontal shingle siding. The siding appears pristine, uniform, and greatly improved compared to the initial view. A portion of a clean white window frame and a segment of a light brown downspout or fixture are visible on the house. The ground below shows a clean concrete path. The natural daylight brightly illuminates the scene. The woman maintains a cheerful and confident expression, directly addressing the viewer. A red text overlay at the bottom states: 'updates to your home, trust me, check out Angi.' The camera slowly pans from right to left, revealing more of the updated siding, reinforcing the transformation.
