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Talking HeadText OverlayDialogue On CameraConfidentFemale PresentLogo VisibleValue PropositionExplainerStatic FrameProduct In HandPackaging VisibleProduct DemoSolution RevealFeature BreakdownClose-UpPanning RightCall To ActionOutro

Transcript

0:00If you want a better night's sleep, the best place to start is with sheets

0:04specifically designed for your sleep preference.

0:07Here's a quick guide to finding the right fabric for you.

0:10If you're a comfortable sleeper and don't get overly hot, our signature fabric is by far your best choice.

0:16They're made with an all season weave that's buttery soft yet breathable and it just feels so decadent to wrap up in.

0:22Now, if you're a comfortable sleeper who wants something more laid back and lived in, go for Signature Vintage washed.

0:28It's the same weave as our signature fabric, but specially finished for that lived-in softness.

0:32Think of your favorite cotton T-shirt, only softer.

0:35And if you're a hot sleeper, I cannot recommend Percal sheets enough.

0:39They feel cool and crisp to the touch and they stay that way all night long.

0:44You'll never sleep hot again with these sheets.

0:48Trust me, your sleep will feel different.

Text on Screen

0:00THREAD QUALITY. NOT THREAD COUNT.

0:00If you want a better night's sleep

0:02the best place to start is with sheets

0:03specifically designed for your sleep preference.

0:05Here's a quick guide to finding the right fabric for you.

0:08If you're a comfortable sleeper and don't get overly hot,

0:10our Signature fabric is by far your best choice.

0:12They're made with an all season weave that's buttery soft yet breathable

0:13Uniquely Soft SIGNATURE FABRIC Buttery, breathable, and softer with every wash, this bestselling fabric is woven with the highest quality, long-staple 100% organic cotton threads and made free from toxins.

0:17and it just feels so decadent to wrap up in.

0:19Now, if you're a comfortable sleeper

0:21who wants something more laid back and lived in,

0:22go for Signature Vintage Washed.

0:24It's the same weave as our Signature fabric,

0:27but specially finished for that lived-in softness.

0:29Think of your favorite cotton T-shirt,

0:31only softer.

0:32And if you're a hot sleeper, I cannot recommend Percale sheets enough.

0:32THREAD QUALITY. NOT THREAD COUNT.

0:35They feel cool and crisp to the touch,

0:38and they stay that way all night long.

0:40You'll never sleep hot again with these sheets.

0:42Trust me, your sleep will feel different.

Scenes (9)

0:00intro fabric display

A medium shot captures a young woman, appearing to be in her late 20s or early 30s, standing centrally. She wears a textured dark green boat-neck sweater and blue denim jeans with a distinctive silver 'B' buckle on her belt. She holds a small black microphone close to her mouth with her right hand, while her left hand is casually tucked into her jeans pocket. Her expression is friendly and engaging, with a slight smile as she speaks directly to the camera. The background is a brightly lit retail display wall featuring numerous fabric swatches, neatly hung on brass rods. The swatches are in various neutral tones, ranging from white to beige to light gray. Above her, a prominent sign with black serif text reads 'THREAD QUALITY. NOT THREAD COUNT.' White text overlays appear throughout the scene, conveying key information. The overall lighting is bright and even, highlighting the products and the presenter.

0:07product demonstration signature fabric

The scene is a medium shot of the same female presenter, now standing in front of white shelving units stacked with neatly folded bedding products. The products are predominantly in white and beige tones, each meticulously packaged and tied with ribbons, displaying visible 'SIGNATURE' branding. She holds a folded white sheet in her left hand, gently grasping it, while her right hand is initially holding the microphone to her mouth, then gestures upward towards the shelves. She maintains eye contact with the camera, speaking with a pleasant and informative demeanor. The lighting remains bright and consistent, giving the retail environment a clean and organized feel. The color palette is dominated by whites, creams, and light browns from the bedding, contrasting with her green sweater and blue jeans.

0:13close up fabric detail

A close-up shot focuses on a person's hands as they gently touch and inspect a white fabric sample. The fabric is part of a hanging display, and a white cardboard tag is prominently visible, reading 'Uniquely Soft SIGNATURE FABRIC' with smaller text describing its qualities (buttery, breathable, long-staple 100% organic cotton, made free from toxins). Another similar tag is partially visible to the left. The hands, with dark painted nails and a ring on the left ring finger, carefully feel the texture of the fabric, slightly pulling it to demonstrate its softness and weave. The background consists of blurred white fabric, maintaining focus on the texture and the product information. The lighting is bright and neutral, emphasizing the clean, soft appearance of the material. A white text overlay reinforces the product's attributes.

0:17product demonstration vintage washed

The scene returns to a medium shot of the female presenter, now holding a folded off-white bedding set in her left arm. She continues to address the camera directly, holding the small microphone to her mouth with her right hand. Her facial expression is bright and informative, reflecting the same confident and friendly demeanor as before. The background remains the white shelving units, densely packed with neatly arranged bedding products in neutral tones. White text overlays deliver additional product information and guide the viewer through different fabric choices. The overall aesthetic is clean and professional, focusing on the product and the presenter's explanation. The lighting is consistent, ensuring clear visibility of both the presenter and the merchandise.

0:22close up vintage washed package

A close-up shot focuses on a person's hands interacting with a neatly folded and packaged white sheet set. The hands, adorned with dark nail polish, a silver watch, and a gold bracelet, carefully pick up the product from a white shelf. The packaging includes a white ribbon and a product tag with text like 'SIGNATURE VINTAGE WASHED SHEETS' and detailed care/material information. The background shows more stacked white bedding products on white shelves, with a sign for 'SIGNATURE VINTAGE WASHED' visible behind the product. The hands gently hold the package, rotating it slightly to display its features. The lighting is bright and even, accentuating the clean, premium feel of the product and its packaging. White text overlays describe the fabric's properties.

0:28presenter with vintage washed

The scene returns to a medium shot of the female presenter, still holding the folded off-white bedding set. She looks directly at the camera, speaking into the small microphone held in her right hand. Her left hand gently rests on the sheet set as she explains its qualities. Her expression is warm and persuasive, maintaining a friendly smile. The background consists of the white shelving units filled with neatly arranged bedding, consistent with previous shots in this setting. White text overlays appear on screen, reinforcing her verbal description. The consistent bright lighting highlights both the presenter and the product, maintaining a clear and inviting visual.

0:32product demonstration percale

The scene transitions back to the fabric swatch display, capturing the female presenter in a medium shot. She holds two folded fabric samples in her left hand – one light blue and one beige-gray – showcasing them to the camera. Her right hand, holding the microphone, is positioned near her mouth as she speaks. Her expression is lively and enthusiastic, with a clear focus on engaging the viewer. The background features rows of hanging fabric swatches in various neutral and pastel shades on brass rods, with the 'THREAD QUALITY. NOT THREAD COUNT.' sign visible above. White text overlays provide information about the Percale sheets. The lighting remains bright and even, maintaining a clean and professional appearance.

0:37close up feeling fabric

A close-up shot focuses on a person's hand gently caressing multiple hanging fabric swatches on a display rack. The hand, with dark painted fingernails and a ring on the ring finger, moves deliberately across the different materials, demonstrating their tactile quality. The swatches are in various pastel and neutral colors including white, light blue, beige, gray, and light pink, all neatly draped on brass hooks. The background is a soft blur of more fabric swatches. The lighting is bright and diffused, highlighting the textures and colors of the fabrics. A white text overlay appears, describing the cool and crisp feel of the sheets.

0:39outro fabric display

The final scene is a medium shot of the female presenter, returning to the fabric swatch display setting. She holds the light blue and beige-gray fabric samples in her left hand, bringing them closer to the camera to emphasize her points. Her right hand holds the microphone, and she speaks directly and engagingly to the viewer. She maintains a confident and enthusiastic facial expression, with a warm smile. The background is the display wall with rows of neutral-toned fabric swatches on brass rods, and the 'THREAD QUALITY. NOT THREAD COUNT.' sign prominently featured above. White text overlays convey the concluding remarks. The bright, consistent lighting ensures a clear and professional final impression, with a color palette that ties back to the initial scene.

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