0:00dumpster plastic cases A medium shot captures a large, reddish-brown industrial dumpster overflowing with an immense quantity of clear plastic phone cases. The dumpster is rusted and worn, suggesting it's outdoors in an industrial or waste management setting. The phone cases are predominantly transparent or light-colored, forming a shimmering, chaotic mound that fills the frame, extending from the bottom to nearly the top. A hint of a brick wall or building is visible in the upper background. The natural lighting is bright and even, casting subtle reflections off the plastic. The scene vividly illustrates a significant volume of plastic waste, evoking a sense of environmental concern. Overlaid on the top left of the screen, a teal text box displays the phrase 'one BILLION plastic phone cases'. After a brief moment, a second teal text box appears below the first, stating 'are thrown away each year'.
0:02aerial landfill view This scene presents a high-angle, wide shot, likely an aerial view, of an expansive landfill or garbage dump. The landscape is dominated by vast, rolling hills of mixed waste, with colors varying from muted greens and greys to blacks and occasional brighter flecks of plastic or fabric. There are no distinct objects or recognizable landmarks, emphasizing the sheer scale of discarded materials. The lighting appears to be natural daylight, evenly illuminating the scene without harsh shadows. The overall impression is one of overwhelming environmental degradation and waste, contributing to a somber and concerning mood. The teal text boxes from the previous scene remain overlaid on the upper left, first reading 'one BILLION plastic phone cases', and then appending 'and can take up to 500 years to decompose'.
0:04underwater iceberg plastic An underwater wide shot captures a large, ethereal white iceberg or ice sheet with visible cracks and textures, appearing to slowly melt. The surrounding water is a profound, clear blue, with sunlight filtering down from the surface, creating a dappled effect. Disturbingly, several plastic bottles and other indistinguishable debris float ominously in the mid-ground and background, visually representing ocean pollution. The perspective is from slightly below the surface, looking up towards the melting ice and the floating trash. The scene's mood is solemn and unsettling, highlighting the impact of human waste on pristine natural environments. The teal text boxes persist, displaying 'one BILLION plastic phone cases', and then adding 'Which is obviously very harmful to our planet...'.
0:07composting phone case soil An overhead shot focuses on a pale lime-green Pela phone case, speckled with tiny darker flecks, lying flat on a bed of dark, rich, textured soil. The soil appears earthy and fertile, with small organic particles visible. The phone case features the subtle 'pela' logo debossed near the bottom. As the scene progresses, the phone case visibly and rapidly decomposes, disintegrating into the soil until only a faint green residue and a slight outline remain. This transformation emphasizes the compostable nature of the product. The lighting is soft and natural, highlighting the process. The mood shifts from problem to solution, offering hope and innovation. The teal text overlay on the top left reads 'That's why we created Pela', followed by a second line 'The world's first compostable phone case!'.
0:10phone case in plants A medium shot captures a light-colored, possibly white or very pale grey, speckled Pela phone case gently nestled among vibrant green plants adorned with small, delicate blue flowers. The phone case is angled slightly, showcasing its smooth yet textured surface. The surrounding foliage creates a soft, natural background blur, suggesting a lush, outdoor environment. The lighting is bright and natural, enhancing the fresh and organic aesthetic. The scene conveys a sense of harmony between technology and nature, promoting the eco-friendly attributes of the product. The teal text overlay on the top left displays 'Pela cases are made from plants', and a second line appears below it, stating 'and are 100% compostable'.
0:12pela logo close up An extreme close-up shot focuses precisely on the 'pela' logo, which is subtly embossed or printed on the back of a dark phone case. The case itself appears to be crafted from a material with a fine, natural, fibrous texture, possibly in a dark green or earthy brown hue, with tiny, lighter flecks embedded within it. The background is softly blurred, indicating that the camera is focused tightly on the logo and the immediate surface of the case, maintaining the organic texture. The lighting is soft and even, highlighting the detail of the logo without harsh shadows. The intimate framing emphasizes brand identity and the tactile quality of the product. The teal text overlays continue from the previous scene, reading 'Pela cases are made from plants' and 'and are 100% compostable'.
0:13hand holding yellow case A light-skinned hand, likely female, holds a vibrant mustard yellow Pela phone case, rotating it gently to showcase its unique texture and design. The case features a subtle, intricate embossed pattern, possibly a honeycomb or a similar organic motif, across its back. Tucked behind the case is a small, brown, square card or note with visible handwritten text and a 'pela' logo, suggesting a personal touch or customer review. The background is a highly textured, light-colored wall, possibly rough-cut stone or concrete, illuminated by strong, directional sunlight that creates prominent shadows and highlights, adding depth and dynamism to the scene. The motion is fluid and natural. The teal text box on the upper left reads '350,000 + customers', followed by a second line 'and 19,000+ 5 star reviews later...'.
0:15pela packaging and case An overhead shot presents a dark green Pela phone case, likely the same model seen in the close-up, placed alongside its minimalist, light brown paper packaging. The packaging appears to be a simple envelope or flat box, with clean lines and possibly a subtle Pela logo or text on its surface, though not clearly visible. Both items are arranged neatly on a light grey, subtly textured surface, which could be concrete, a rough fabric, or a tabletop. The lighting is soft and even, highlighting the eco-friendly aesthetic of both the product and its packaging. The scene promotes a sense of thoughtful design and sustainable choices. The teal text overlays continue, stating '350,000 + customers' and 'and 19,000+ 5 star reviews later...'.
0:16sea turtle swimming An underwater wide shot captures a majestic sea turtle swimming gracefully from the left side of the frame towards the right. The turtle's shell displays intricate patterns of brown, green, and cream, and its powerful flippers propel it smoothly through the water. The water itself is a brilliant, clear turquoise blue, with visible shafts of sunlight dappling from the surface, creating a serene and ethereal atmosphere. The turtle appears healthy and moves with an elegant slowness, symbolizing marine life and environmental health. The scene evokes a strong sense of peace and the importance of conservation. The teal text box on the top left reads 'We're still on a mission', followed by a second line 'to save the planet!'.
0:19call to action end card The final scene is a static end card featuring a clean, minimalist design against a plain white background. At the top center, the 'pela' logo is prominently displayed in grey text with a green leaf accent. Below the logo, bold black text centrally states 'We invite you to join!'. Further down, a bright lime green rectangular button with softly rounded corners contains the call to action text 'Learn More' in white. The overall aesthetic is professional, clear, and inviting, designed to prompt user engagement. The lighting is bright and even, typical of a digital graphic. The mood is encouraging and action-oriented.
