0:00product assembly intro The scene opens with a medium shot showing a dark-skinned hand, presumably male, holding a light brown wooden storage box. The hand is positioned towards the upper left of the frame, lifting the box upwards from another identical box which rests on a light wooden floor. The background is a clean white wall with a subtle baseboard. The lighting is soft and even, suggesting natural daylight, creating gentle shadows that add depth to the wooden textures. The overall color palette is warm and natural, dominated by the rich wood tones and minimalist white walls. The brand name "THUMA" in white sans-serif font is centered at the top of the screen. Below the action, white text overlay reads "Storage that doesn't compromise on style."
0:01product assembly detail This close-up shot focuses intensely on a dark-skinned hand inserting a small, black circular plug into a pre-drilled hole on the interior side of a light brown wooden storage unit. The fine details of the wood grain are clearly visible, emphasizing the quality and smooth finish of the material. The immediate background is blurred, showing more of the wooden interior of the unit, maintaining focus on the assembly detail. Soft, even lighting illuminates the textures and the action with precision. The "THUMA" logo is positioned at the top center of the screen, and the white text overlay "Storage that doesn't compromise on style." remains at the bottom center, reinforcing the product's value proposition.
The scene features a male individual, observed from the waist up, bending over to stack a light brown wooden storage unit onto another identical unit. He is wearing a simple white t-shirt and a red baseball cap, worn backward, adding a casual touch to his appearance. His hands are placed on the top unit, guiding it smoothly into position, demonstrating the product's user-friendly assembly. The background consists of a plain white wall and a light wooden floor, creating a clean and minimalist setting. To the right, another partially visible, identical wooden storage unit is already stacked, suggesting a larger modular system. The lighting is bright and even. The "THUMA" logo is visible at the top, and new white text overlay "Forget tools. Simply stack to set up." highlights the ease of assembly.
0:04product top panel placement This medium close-up shot captures a dark-skinned hand, likely male, meticulously placing a flat, rectangular light brown wooden panel onto the top of the previously stacked storage units. The hand is visible from the wrist down, featuring a sleek black smartwatch on the left wrist, adding a contemporary detail. The background comprises a clean white wall and the upper part of the assembled wooden furniture, maintaining a focus on the product and its assembly. The lighting is soft and uniform, effectively highlighting the seamless fit and elegant design of the components. The "THUMA" logo is positioned at the top of the frame, and the text "Forget tools. Simply stack to set up." continues to reinforce the product's tool-free assembly advantage.
0:05product styling lamp The scene displays a male individual, seen from the chest up, carefully placing a stylish table lamp onto the top surface of the now-assembled light brown wooden storage unit. The lamp features a large, drum-shaped beige fabric lampshade and a gleaming reflective silver base, contributing to a sophisticated aesthetic. A vivid, abstract painting with prominent green, orange, and black tones is partially visible, hanging on the white wall behind the furniture, adding an artistic element. The man is wearing a simple white t-shirt. The lighting is soft and ambient, creating a relaxed and inviting atmosphere. The "THUMA" logo is at the top of the frame, and the text "Forget tools. Simply stack to set up." remains on screen.
0:07product shelving display This medium close-up shot focuses on one of the open shelves of the light brown wooden storage unit. A minimalist white ceramic bowl is gently placed onto the shelf by a dark-skinned hand, demonstrating the thoughtful curation of the space. To the left, a stack of books with clean white covers is already neatly arranged on the shelf, adding to the organized aesthetic. Above the shelf, a segment of a colorful, abstract painting in a slender brown frame hangs on the pristine white wall. The wooden shelf has a smooth, warm finish, highlighting its natural beauty and solid construction. Soft, natural lighting illuminates the textures and creates subtle highlights. The "THUMA" logo is visible, and the white text "Shelves and drawers stow as they display." emphasizes the product's dual functionality.
0:08product styling decor A close-up shot captures the top surface of the wooden storage unit, which is thoughtfully adorned with an eclectic mix of decorative items. A dark-skinned hand gently places a vibrant pink anthurium flower into a rustic, unglazed terracotta vase, which distinctively features white paint drips on its side. Arranged around it are several liquor bottles, specifically Hendrick's Gin Flora Adora, The Glenlivet, and another aged whisky bottle, alongside a small, intricately coiled ceramic sculpture with a textured, grayish-white finish. These items are carefully positioned on a dark, circular tray with a subtle marbling pattern. The background is a plain white wall, providing a clean canvas for the display. The "THUMA" logo is at the top of the screen, and the text "Solid wood design adds a timeless touch." highlights the material quality and enduring appeal.
0:09product styling book An overhead medium close-up shot shows a dark-skinned hand opening a large, monochromatic art book on the polished, light brown wooden surface of the storage unit. The book displays striking abstract black and white architectural photography, creating a sophisticated visual element. Above the unit, a large, colorful abstract painting with bold strokes and a thin brown frame hangs prominently on the clean white wall, adding artistic flair. The lighting is bright and even, casting minimal shadows and highlighting the rich texture of the wood and the glossy pages of the book. The "THUMA" logo is visible at the top, and the text "Solid wood design adds a timeless touch." continues to be displayed, emphasizing the product's lasting quality.
0:10product styling lamp on A dark-skinned hand reaches up to turn on a black wall-mounted sconce lamp, which features a minimalist half-dome shade, positioned directly above the wooden storage unit. The unit's top surface is tastefully adorned with the terracotta vase containing the vibrant pink anthurium, various liquor bottles (Hendrick's Gin, Glenlivet), and the coiled ceramic sculpture, all elegantly arranged on a dark circular tray. A large, vibrant abstract painting with bold colors and shapes is prominently displayed on the white wall above the unit. When the lamp is switched on, its warm light instantly adds an inviting glow to the entire scene, enhancing the cozy and stylish ambiance. The "THUMA" logo is present at the top, and the white text "A centerpiece of creativity and functionality." is visible at the bottom.
0:13product styled plant pan The camera executes a slow, smooth upward pan, commencing from the base of a tall, lush green plant housed in a stylish ribbed white ceramic planter, strategically positioned to the right of the wooden storage unit. As the camera gracefully ascends, it reveals the intricate details of the plant's vibrant leaves, then transitions to showcase the meticulously styled wooden storage unit. The unit features open shelves thoughtfully arranged with a collection of books, a small white framed photograph, and decorative bowls, effectively demonstrating its organizational capacity and aesthetic appeal. The lighting is soft and diffused, creating a serene and inviting atmosphere. The "THUMA" logo is present at the top of the frame, and the text "A centerpiece of creativity and functionality." remains on screen.
0:14product full room shot A wide shot comprehensively captures a beautifully styled corner of a room, showcasing two light brown wooden storage units placed side-by-side against a clean white wall. The units are exquisitely adorned with a stylish table lamp, various decorative objects, and a large, colorful abstract painting prominently displayed above them. To the left, a black, ornate, scalloped mirror hangs on the wall, adding a touch of elegance. In front of the units, on the warm, light wooden floor, sits a round ottoman upholstered in a distinctive green, animal-print fabric. A tall green plant in a white planter stands gracefully to the right of the furniture arrangement. The room is brightly and evenly lit, fostering a clean, inviting, and sophisticated atmosphere. The "THUMA" logo is prominently displayed at the top, and the white text "Explore storage at www.thuma.co" serves as a clear call to action.
0:16product detail incense This close-up shot focuses on the meticulously arranged items on the top surface of the wooden storage unit, creating a sense of serene detail. An open art book, displaying abstract black and white imagery, lies adjacent to a long, rectangular wooden incense holder with a small, gleaming golden sphere. A delicate wisp of smoke rises gracefully and continuously from the burning incense stick, adding a subtle, dynamic element. Nearby are the rustic terracotta vase with the pink anthurium, several branded liquor bottles, and the coiled ceramic sculpture, all resting on a dark marbled tray. The "THUMA" logo is visible at the top, and the white text "Explore storage at www.thuma.co" reinforces the call to action and brand engagement. Soft, even lighting highlights the textures and details.
0:18product detail zoom out The camera slowly executes a smooth zoom-out, transitioning from a close-up view of the detailed items on the wooden storage unit's surface—specifically an open art book and a burning incense stick—to reveal more of the unit's design. As it zooms out, the open shelves filled with a neat arrangement of books and decorative bowls become progressively visible, highlighting the product's full functionality and aesthetic integration. The colorful abstract painting hanging above the unit also becomes more prominent in the frame. The natural wood tones of the furniture and the clean white walls maintain a consistent, elegant, and modern aesthetic. The "THUMA" logo is centered at the top, and the call to action text "Explore storage at www.thuma.co" remains on screen until the very end.
