0:00talking head intro A medium shot captures a young woman from the chest up, positioned slightly off-center to the left. She has dark, curly hair and is wearing a white button-up top, several gold chain necklaces, and rings on her fingers. She holds a clear glass with a dark beverage and a clear straw in her left hand, gesturing with her right hand towards the camera. The background is a modern kitchen with white upper cabinets and a light gray tile backsplash. A black SodaStream machine, a clear SodaStream bottle with water, and two small SodaStream Pepsi Zero Sugar bottles are visible on a speckled gray countertop to her right. The lighting is bright and even, indicating natural or studio lighting from the front. The overall color palette is bright and clean, with white, gray, and black accents, punctuated by the dark drink. Text overlay reads "I get more bang for my buck with SodaStream®."
0:02product demonstration The camera is positioned overhead, providing a clear view of a kitchen countertop from a slightly elevated angle. The framing focuses on the SodaStream machine and the process of making a drink. The background features a white tiled backsplash and white upper cabinets. A dark wooden cutting board, small white ceramic containers labeled "SALT" and "PEPPER", and a power outlet are also visible on the speckled gray countertop. Actions unfold sequentially: a person's hands insert a clear SodaStream bottle filled with water into the machine, press a lever to carbonate the water (showing visible fizzing), remove the carbonated bottle, pour dark liquid from a SodaStream Pepsi Zero Sugar concentrate bottle into a measuring cup and then into the carbonated bottle, cap and gently tilt the bottle to mix, place the mixed drink bottle on the counter, then place a clear glass filled with ice next to it. Finally, the dark beverage is poured from the SodaStream bottle into the ice-filled glass, a clear reusable straw is inserted, and the glass is picked up slightly to show the mixed drink. The lighting is consistent, bright, and clean. The color palette is primarily white, gray, and black, with the dark beverage providing a contrasting element. Text overlays appear throughout, providing context: "By switching to SodaStream®,", "I make all of my favorite drinks for 50% less than bottles and cans*.", "I don't have to go to the store to get the drinks I want.", "I can make them at home.", "And I get to make my drinks exactly how I like.", and "I'm in control of the fizz level and the amount of flavor."
0:14talking head call to action A medium shot of the young woman from the chest up, mirroring the first scene's framing. She is again positioned slightly off-center to the left, wearing the same white button-up top and gold jewelry. She holds the clear glass with the dark beverage and clear straw in her left hand, now having completed the drink-making process. She gestures with both hands towards the camera, maintaining an engaging and friendly expression. The background is identical to the first scene: a modern kitchen with white upper cabinets, light gray tile backsplash, and a speckled gray countertop displaying the SodaStream machine and bottles. The lighting is bright and even. The color palette remains clean and bright, emphasizing the product and the speaker. Text overlay reads "You have to try it for yourself."
