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Transcript

0:00Still popping magnesium pills?

0:02There's a much better way to replenish your magnesium.

0:05When you take an oral magnesium supplement, your body only absorbs 20 to 30% of the magnesium.

0:10The rest is lost when your body digests it.

0:13And it takes a while to start working.

0:15When you apply magnesium topically,

0:18you can absorb up to 80% of the magnesium.

0:20Plus, it starts working right away because your body doesn't have to digest it and no stomach upsets.

0:2694% of customers reported an improvement in their chronic pain after using Melt Pain Away every day.

0:32Plus, from Venus Williams to Oprah's Favorite Things, our topical magnesium products are backed by some serious clout.

0:39For fast acting pain relief, better sleep and muscle recovery.

0:42Try it today.

Text on Screen

0:00Still popping magnesium pills?! 💊

0:02There is a much better way to replenish your magnesium!

0:05When you take an oral magnesium supplement,

0:07your body only absorbs 20 to 30% of the magnesium

0:10the rest is lost when your body digests it

0:13and it takes a while to start working.

0:14(Can cause stomach upset!)

0:15When you apply magnesium topically,

0:17you can absorb up to 80% of the magnesium!

0:20Plus, it starts working right away

0:22because your body doesn't have to digest it

0:24and no stomach upsets!

0:25Asutra* In a consumer perception survey 94% felt improvement in their chronic pain

0:2694% of customers reported

0:28an improvment in their chronic pain after using Melt Pain Away everyday.

0:31Venus Williams Co-Owner of Asutra

0:32Plus, from Venus Williams to Oprah's Favorite Things,

0:332x Winner Oprah's Favorite Things

0:34EVERYDAY HEALTH Esquire GLAMOUR well+good Forbes SHAPE

0:35our topical magnesium products

0:36Over 2 MILLION Magnesium Products Sold

0:37are backed by some serious clout.

0:39Skip the pills & get better support:

0:39✅ Fast acting pain relief

0:41✅ Better sleep

0:41✅ Muscle recovery

0:4220,000+ 5 Star Reviews

0:43Try it today!

Scenes (8)

0:00host talking magnesium pills

A medium shot frames an Asian woman with short, dark, textured hair, wearing a casual coral-pink V-neck t-shirt. She stands in a well-lit, modern kitchen with white cabinetry and light countertops in the background. The lighting is bright and even, highlighting her expressive face. She initially holds a white, cylindrical magnesium pill bottle, shaking it briefly, before putting it down. Her facial expression transitions from a slight surprise to a more confident and engaging look as she gestures with her hands, speaking directly to the camera. Overlay text reads: "Still popping magnesium pills?! 💊" and then transitions to: "There is a much better way to replenish your magnesium!". The overall color palette is bright and clean, with the coral shirt providing a pop of color against the neutral kitchen.

0:05host talking absorption graphics

The scene continues with a medium shot of the same Asian woman host in the modern kitchen setting. She maintains eye contact with the camera, speaking informatively and gesturing with her hands to emphasize points. The bright, even lighting from the previous shot persists. Overlay text appears: "When you take an oral magnesium supplement, your body only absorbs 20 to 30% of the magnesium". This is accompanied by a graphic of a white pill with an exclamation mark. The text then changes to "the rest is lost when your body digests it", with an animated graphic of a hand pouring numerous white pills from a bottle into a toilet bowl, cleverly obscuring the host's face. Finally, the text "and it takes a while to start working." appears, with a smaller parenthetical note: "(Can cause stomach upset!)". The scene effectively uses graphics to illustrate the problem being discussed.

0:15product application close up

This scene presents two close-up shots demonstrating product use. The first shot focuses on a person's hands with light pink nail polish, carefully opening a white and blue jar labeled "Asutra Melt pain away Magnesium Body Butter." The lighting is bright and natural, indicating an outdoor setting. The second shot, still a close-up, shows the same hands applying a generous dollop of white cream from the jar onto the arm of a person wearing a white t-shirt and dark leggings. The cream is smoothly rubbed into the skin. A lush green lawn is visible in the soft-focus background, reinforcing the outdoor ambiance. Overlay text prominently states: "When you apply magnesium topically, you can absorb up to 80% of the magnesium!". The camera remains static, allowing for clear observation of the action.

0:20host solution and user benefits

This scene rapidly transitions between three shots, highlighting the benefits of topical magnesium. It begins with the Asian woman host in a medium shot, back in the kitchen, continuing her confident explanation and gesturing. Text overlays her: "Plus, it starts working right away because your body doesn't have to digest it". The scene then cuts to a blonde woman, likely a customer persona, with her hair in a messy bun, wearing a pink tank top and vibrant patterned leggings, sitting comfortably on a grey sofa. She is shown applying the cream to her shoulder, focused on the task. The background reveals a bright, modern living room and kitchen area. This quickly cuts to a shot of the same blonde woman relaxing on the couch, stretching one leg with her bare foot pointed towards the camera, demonstrating comfort and relief. A small, dark-colored dog briefly walks in the background, adding a touch of domesticity. The text overlay concludes with "and no stomach upsets!". All shots are brightly and evenly lit.

0:25statistic and product closeup

This scene transitions from an animated graphic to a close-up product shot. It begins with a striking animated graphic on a dark blue background. The "Asutra" logo is displayed in the upper left corner. Large, bold yellow text proclaims "94% felt improvement in their chronic pain". Below this, a dynamic pie chart is shown, with a significant light purple section representing "94% of customers reported" and a smaller dark blue segment. A white jar of "Asutra Melt pain away Magnesium Body Butter", with its blue label and purple/yellow floral design, is prominently featured on the right side of the screen. Further text clarifies: "an improvement in their chronic pain after using Melt Pain Away everyday.". The scene then smoothly transitions to a slightly Dutch-angled, extreme close-up of the product jar, held in hands, with the label clearly visible to the camera. The internal white cream is also in view, along with text indicating "ANIMAL TEST-FREE PETA VEGAN" and a small heart with a rabbit icon, emphasizing ethical sourcing. The lighting is consistently bright throughout.

0:31celebrity endorsement and media clout

The scene opens with a medium shot of Venus Williams, presented as the co-owner of Asutra. She is seated outdoors on a light-colored mat or blanket, against a vibrant green lawn and blurred foliage in the background. She is wearing stylish blue athletic wear and has a wide, genuine smile as she holds an Asutra product jar to her cheek, with another jar placed beside her. Overlaid text identifies her as "Venus Williams Co-Owner of Asutra" and highlights her achievement as "2x Winner Oprah's Favorite Things." Additional text reinforces the message: "Plus, from Venus Williams to Oprah's Favorite Things, our topical magnesium products are backed by some serious clout." The scene then cuts to a close-up of the Asutra jar being held in hands, with a flurry of influential media logos appearing around it, including "EVERYDAY HEALTH," "Esquire," "GLAMOUR," "well+good," "Forbes," and "SHAPE." Further text reveals: "Over 2 MILLION Magnesium Products Sold." The lighting is bright, natural, and inviting throughout.

0:38host benefits checklist

The scene returns to the Asian woman host in a medium shot, positioned in the modern kitchen. She is speaking directly to the camera with an enthusiastic and persuasive demeanor, using her fingers to count off benefits. Overlay text forms a clear checklist: "Skip the pills & get better support:" which is then followed by a series of check-marked statements: "✅ Fast acting pain relief", "✅ Better sleep", and "✅ Muscle recovery". The bright, even lighting from earlier scenes is maintained, ensuring clarity and focus on the host and the informational text. Her body language is open and inviting, reinforcing the positive message.

0:42product lineup and final cta

This final scene provides an overhead product shot, showcasing a variety of Asutra magnesium products arranged on a light-colored, subtly textured surface, possibly a soft blanket or fabric, which has some gentle wrinkles. The products are uniformly branded in blue and white with purple and yellow floral designs, including tubes, a spray bottle, a roll-on, and the signature jar. The lighting is bright and soft, creating a clean and appealing display. Prominent text overlays at the top declare: "20,000+ 5 Star Reviews" accompanied by five shining yellow stars, serving as a strong social proof. Below this, a direct call to action in a blue box reads: "Try it today!". The arrangement is clean and allows each product to be clearly visible.

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