0:00opening face hair text A tight close-up shot of a young woman's face, positioned centrally in the frame. Her head is tilted slightly back, and her dark brown eyes gaze directly into the camera with a neutral, slightly contemplative expression. Her lips are a soft rose pink, subtly parted. Her voluminous, medium-brown, naturally curly hair frames her face, with loose strands falling across her shoulders and chest, creating a slight sense of natural disarray. The lighting is soft and even, highlighting her clear skin and the texture of her hair without harsh shadows. The background is a blurred, warm, light brown or beige, giving a natural and inviting depth. On the left side of the screen, in the lower third, the white word "EVERY" is overlaid in a clean, sans-serif font. The overall color palette is natural and warm, dominated by browns, skin tones, and subtle pinks.
0:01shower hair wash text A medium close-up shot captures a woman from a side profile, facing left, as she washes her hair in a shower. Water streams down over her dark, wet hair, which is being gently massaged and worked through by her hands. Her right hand is visible, fingers spread as she lathers or rinses her hair, showing a meticulous and caring action. The background consists of light teal/green subway tiles, intentionally blurred to keep focus on the subject, clearly suggesting an intimate bathroom environment. The lighting is bright and even, creating a clean, fresh, and slightly humid atmosphere. White text "EVERY STRAND TELLS A STORY" is overlaid on the left side of the frame, stacked in two lines using a sans-serif font, with "EVERY" being the prominent first word. The dominant colors are the dark wet hair, the natural skin tone of her hands and neck, and the cool, refreshing teal of the tiles.
0:02before hair back shot A medium shot captures the back of a woman, with a strong focus on the full length of her long, wavy, and visibly frizzy dark brown hair. Her hair appears dry, lacks definition, and extends well past her shoulders, almost reaching her lower back. She is wearing a simple white sleeveless top or tank top, revealing her bare shoulders and upper back, which contrasts with the texture of her hair. The background is a soft, uniform light beige or off-white, providing a clean and unobtrusive canvas for the hair. The lighting is soft and even, illuminating her hair without casting harsh shadows, emphasizing its current condition. In the upper left corner, a bright green rounded rectangular graphic with the white word "BEFORE" is overlaid, clearly indicating the initial state for a comparison. The overall mood is observational, highlighting the problematic condition of the hair.
0:03after hair back shot A medium shot from behind the same woman as in the previous scene, now showcasing her dramatically transformed, well-defined, and shiny curly hair. Her hair is voluminous, appears deeply hydrated, and is clearly defined into individual, bouncy ringlets, cascading down her back. It exhibits significantly more shine and vitality compared to the 'BEFORE' shot, appearing much healthier and more vibrant. She is wearing the identical white sleeveless top. The background remains a soft, uniform light beige or off-white, maintaining continuity and focus on the subject. The lighting is consistent, accentuating the new, improved texture and radiant shine of her hair. In the upper left corner, a bright green rounded rectangular graphic with the white word "AFTER" is overlaid, directly contrasting the previous 'BEFORE' shot. The mood is positive, celebratory, and highlights the successful, aspirational outcome of the hair treatment.
0:04hair detail statistic overlay A close-up shot focuses on the side of a woman's head and the upper portion of her neck, highlighting her healthy, well-defined brown curls in exquisite detail. Her hair is clearly moisturized, shiny, and vibrant, with individual curls and their bounce distinctly visible, demonstrating significant improvement. She is facing slightly to the left, and a portion of her white tank top strap is visible on her shoulder, providing a subtle contextual element. The background is a soft, blurred beige or light brown, ensuring the focus remains entirely on her hair and skin. The lighting is soft and natural, emphasizing the texture, health, and luster of her hair and the smoothness of her skin. Overlaid on the left side of the frame, in large, bold white sans-serif text, is "91%" followed by smaller, stacked white text "FELT HEALTHIER HAIR INSTANTLY" on two lines. The scene powerfully reinforces the positive, quantifiable results shown in the previous 'AFTER' shot.
0:05product shot leaves call to action An overhead shot presents a sleek, dark teal tube of "AVEDA botanical repair. strengthening leave-in treatment" positioned centrally on a textured bed of lush, dark green leaves. The leaves, varying slightly in size and shape, are scattered beneath and around the product, with some having visible water droplets on their surface, subtly suggesting natural ingredients and freshness. The lighting is soft and natural, creating a gentle play of light and shadow that enhances the organic feel and highlights the product's packaging. The product tube itself is elegantly designed, featuring white and light green text that details the brand, product name, and key benefits. Above the product, in prominent white sans-serif text, "SHOP NOW" is displayed, serving as an explicit call to action. The overall color palette is dominated by deep, natural greens and the sophisticated teal of the product packaging, evoking a strong connection to nature and botanical effectiveness.
